Olx and its working algorithm
- 1. OnLineXchnge
- 3. OLX • OLX is an Argentinian global online marketplace • operating in 45 countries • Is the largest online classified ads company in India, Brazil, Pakistan, Poland,Portugal and Ukraine. • It was founded by Fabrice Grinda in 2006.
- 4. OLX
- 5. OLX • We will talk about its – Business model and – Alogorithms of sorting – All data on website
- 6. Business Model • Google adsen • Featured ads
- 9. OLX • India • The company began to aggressively advertise in India in 2011 • It had 60% of the online classified market share in India in 2013, with 80% of usage on mobile • OLX said 1.5 billion monthly page views were generated from India in 2014
- 10. OLX • Brazil • OLX create the largest classifieds site in Brazil. • The company began offering programmatic advertising in 2016 • Accessing 43 million unique visitors and three billion monthly page views in Brazil.
- 11. Search Algorithm • LOCATION • WHAT TO SEARCH • THINGS THAT OLX PROVIDES • FURTHER STEPS OF CATEGORIES • SELECTION OF BRAND NAME & PRICE RANGE
- 12. Search Algorithm • Location: In the olx searching system it gives us freedom to choose among different cities.
- 13. Search Algorithm • What to search? Here we have second search bar where we can search by product name in the selected location that we choosed...
- 14. Search Algorithm • Things that olx provides Mobile/Tablets Electronics & home appliance Vehicles Bikes Property for sell/Rent Jobs Fashion & beauty
- 15. Search Algorithm Books & Sports Animals Furniture & home decor kids products
- 16. Search Algorithm
- 17. Search Algorithm • Further steps of categories
- 18. Search Algorithm After selecting a specific category we can also add a specific product name for our ease to find it
- 19. Search Algorithm • Selection of brand name and price range:
- 20. Search Algorithm We can write the brand name that we want to buy & we can also put our limit of money in between which we can buy our product...
- 21. Search Algorithm
- 22. Easy to create advertising •You can choose the appropriate category, enter details about product, provide details to contact you and then wait for an interested buyer to contact you. •There are no third persons involved and it is a direct connection between buyer and seller.
- 24. Steps of submit an ad o Just click on Submit a Free Ad located at the top of main page. o Necessary for publish an ad Access to Account (Already Existing) Connect to other social Account Create New Account QR code
- 25. Submit an ad This lets you skip the account creation process and just log in with an account you already have. • Access to Account • Connect to other social Account
- 26. • Create Account for better security Create new Account
- 27. QR Code • QR Codes are a vital marketing tool. • Direct contact to the customer and user feedback. • QR Codes technology is easily accessible.
- 28. Steps of reading QR code Open the QR Code reader on your phone. Hold your device over a QR Code so that it’s clearly visible within your smartphone’s screen. If necessary, press the button.
- 29. Steps to publish Ads: Title (This should clearly indicate what you're offering) Price ( Make sure it reflects the condition of the issuing item) Contact # ( Provide all relevant information requested under contact details field. Your OTP request is generated when you enter your phone number) Your Name (Enter your full name to easily find out) Description (The more detailed the description will be, the greater the chance for a sale) Location (Enter the area from where you are offering the ad or service. Don't forget to add the city name. It will help you fetch more views) Categories (Choose a relevant category and subcategory) Condition (All about item’s currant condition) E-mail (Enter your valid E-mail) Upload Picture (Gain up to 3 times more responses by including images! Include a maximum of 12 images.)
- 30. Submit an ad
- 31. Submit an ad
- 32. Ads in each categories: • Mobiles & Tablets • Electronics & Computers • Vehicles • Home & Furniture • Pets! • Books, CDs & Hobbies • Clothing & Accessories • Kids & Baby (Products) • Sports & Health • Services • Jobs • Real Estate Submit an ad
- 33. Submit an ad Add Pictures of item and your personal details here.
- 34. Variety of languages: • OLX provide different languages, they support your local language. In which customers easily understand their products features, functions and prices etc. • for example OLX support the Pakistani basic language in which customers easily buy their product without any confusion or seller easily sell their products according to their customer languages.
- 35. Basic Features OLX In which customer Free and easy sign up. Sellers Free and easy posting of their advertisements. Great selection of classified ads under 8 major categories. Sponsored Ads feature for better exposure of ads. You can Highlighted your Ads
- 36. Tips for Buying 2nd hand items 1. Choose your Seller Wisely 2. Ask for actual Product Photos 3. Inquire about the RFS(Reasons for Selling 4. Knowing the items Condition 5. Deal Locally 6. Select COD(Cash on Delivery 7. Do a Quality Check 8. Trust your Instinct
- 37. BUY & SELL • Appliances • Arts and crafts • Audio and Video Electronics • Books and Other Publications • CDs, DVDs, and Blu-ray Discs • Clothing and Accessories Collectibles • Computers • For Adults Only • Furniture • Health and Beauty • Musical Instruments • Office and School Supplies • Outdoors and Gardens • Pets • Phones and Handhelds Souvenirs and Giveaways Sports and Hobbies • Tools, Generators, and Accessories • Toys, Video Games, and Related Items • Other Items The Buy and Sell category shows users’ ads that involve small, everyday items often used at home, in the office, outdoors, or for personal use. It is further divided into the following subcategories:
- 39. BUSINESS PRODUCTS AND SERVICES • Advertising • Agriculture and Forestry • Architecture • Arts and Entertainment • Cargo Handling, Courier, and Remittance • Construction and Maintenance • Consulting • Education • Engineering • Finance and Accounting • Food and Related Products • Government • Health Care • Hospitality, Recreation, Travel and Tourism • Human Resources • Information Technology • Insurance • Law • Marketing and Sales • Non-Profit • Publishing • Real Estate • Retail • Science • Telecommunications • Others
- 40. Real State • Apartment and Condominium • Commercial and Industrial • Foreclosed Properties • House • Lot, Land, and Farm • Room and Bed Space • Other Properties
- 41. Cars & Automotive • Motorcycles and Scooters • Vans and RVs • Other Vehicle
- 42. S.W.O.T Analysis of OLX Strength Weakness ThreatsOpportunity
- 43. Strength • Easily available products that the customer need at good cost . • Easily design rich colorful listings with pictures and videos. • View OLX in your local language. • Access the site from your mobile phone. • Control your selling, buying, and community activity in My OLX. • Product can be sell or buy in quick time so time consuming than traditional way is slow.
- 44. Weakness • No assurance of quality. • Fraud is possible. • Stock problems. • Transportation is slow.
- 45. Opportunity • People who want to buy can buy the produts that they exactly need. • Sellers gets millions of buyers so they can sell products easily & gets good benefit. • Jobs can also available. • Real estate property can also available where customer required at good price.
- 46. Threats • So many companies are there in this field like,eBay.com, Alibaba.com,Homeshop18.com,etc. • This competitors has good brand equity.
- 48. My Account • Add me on Facebook by the name of Abdul Rehman khan… • Or follow me on Instagram by the name of abdulrehman_khann • Thanks