Best practices for Building and Growing a Google+ Community
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This document provides best practices for building and growing a Google+ community. It is divided into three parts. Part 1 discusses using a Google+ profile or page to first build a community. It provides tips for engagement through +1s, comments, shares, emails, hangouts, and videos. Part 2 discusses creating a Google+ community by choosing a privacy setting, adding a logo and guidelines, and making initial posts. It provides 10 tips for community management. Part 3 discusses daily posting, running events like hangouts, rewarding top engagers, and inviting influencers to be moderators to help the community grow.
Best practices for Building and Growing a Google+ Community
- 1. Google+ Best Practices to building and growing a Google+ community
- 2. Martin Shervington Community Manager, ‘Plus Your Life’ and ‘Plus Your Business’
- 3. Part 1 - Using Google+ Profile or Pages to build a community first Part 2 - Creating and running a ‘Google+ community’ Part 3 - Connecting and engaging with community members
- 4. Part 1
- 6. Google+ Profile or a Page?
- 7. The basics of engagement on Google+ +1s Comments Shares Emails Conversations on Hangouts/Video Calls Video Messages
- 8. Build opt in lists
- 9. Or you can build a circle this way...
- 10. Notify them for key content
- 11. How to build up your network with people who matter most
- 14. Part 2
- 15. Creating your own community
- 16. Choosing Public
- 17. Choosing Private
- 18. Created by...
- 19. Add a logo
- 20. Set up guidelines: A
- 21. Set up guidelines: B
- 22. When you launch, make a few posts to set the scene
- 23. Ten Tips to awesome Community Management!
- 24. 1. Welcome new members!
- 25. 2. Act on any spam that happens to get through the filters
- 27. 3. Promote ‘good people’ to moderators to help out
- 30. 4. Use Pinnable posts
- 31. 5. Instead of answering questions ‘privately’ ask people to drop them into the community, this enables other members to contribute
- 32. 6. Consider reviewing your community categories once in a while.
- 34. 7. Create circles of engagers for the community members.
- 35. 8. When people ask questions, do you deliver them the resources they need? Tip: Create a resource list that you can bespoke each time.
- 36. 9. Consider closing the doors...
- 37. 10. Understand how notifications work!
- 38. Part 3
- 40. Look at: 1. Daily posts 2. Running events inc. a) hangouts b) hangouts-on-air 3. Rewarding your top engagers
- 41. Once you are established, look to invite in influencers as moderators in the community.
- 42. Finally...know that the more you put in, the more you will get out of running the community. Passion matters!