Omicon entertainment Introduction Deck
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Omicon Entertainment is a New York-based event production and experiential marketing firm that targets millennial audiences. The summary highlights that: 1) The company has produced over 40,000 tickets sold for events with headliners that have over 23 million combined social media followers. 2) Omicon partners with brands to create engaging experiences for an estimated 20 million college students in the US, with a focus on the 600,000 students in New York City. 3) Case studies show successful events produced for artists like A$AP Ferg, Machine Gun Kelly, Juicy M, and Halloween events, leveraging the artists' social media reach to promote the events.
Omicon entertainment Introduction Deck
- 1. OMICON ENTERTAINMENT Rethink: Everything. © 2014 OMICON ENTERTAINMENT, INC. | www.omiconent.com
- 2. TABLE WHO WE ARE 2 3 4 5 WHAT WE’VE DONE WHY IT MATTERS WHERE WE’VE BEEN RECOGNIZED CONTACT US 1 OF CONTENTS INTRODUCTION 6 EVENT REACH HEADLINER SOCIAL MEDIA REACH CASE STUDIES 7 8 10 CORPORATE TEAM 9
- 3. INTRODUCTION Dear Reader, It is our pleasure to introduce you to Omicon Entertainment, Inc.; a nightlife and entertainment company headquartered in New York, NY. The company was formed in March 2014 as a subsidiary of Omicon, Inc. and has produced events for a largely millennial audience. The management team is led by New York City event planner Kazi Ali, who brings with him experience that includes the sale of over 60,000 event tickets, partnerships with top brands such as MTVu and Uber and a host of talent bookings with headliners that have a combined social media reach of over 23 million fans (Facebook Likes + Twitter Followers + Instagram Followers). We welcome all opportunities for partnerships in creating engaging experiences for the estimated 20 million college students in the US; starting with the 600,000 students in New York City. Together we can provide lasting impressions that drive sales and increase awareness; a true win-win-win. We thank you for your time and invite you to reach out with any questions you may have. We hope to speak with you soon. Warm Regards, Patrick Diamitani Vice President, Strategic Partnerships
- 4. WHO WE ARE EVENT PRODUCTION We host live events in the Electronic Dance Music and Hip-Hop space through our intensive network of NYC venue operators and booking agencies. ARTIST DEVELOPMENT Omicon Entertainment is a millennial-engagement firm that targets 18 to 25 year old consumers of entertainment content. We actively support independent musicians by creating opportunities to open in front of thousands of people and headlining acts. EXPERIENTIAL MARKETING We partner with brands and student groups to achieve impactful advertising goals on behalf of our clients. TECHNOLOGY We invest in technology that is relevant to the entertainment industry or adds value to our consumers.
- 5. mtv WHAT WE’VE DONE 40,000 + 20 + 1 Million + 100 + 30 + 10 Million + TICKETS SOLD BRAND PARTNERSHIPS EMAIL CONTACTS PROMOTERS HEADLINERS DIGITAL IMPRESSIONS
- 6. EVENT REACH WHAT WE’VE DONE EVENT VENUE TICKETS SOLD DATE HEADLINERS 08/11/2012 12/05/2012 03/30/2013 05/11/2013 07/03/2013 08/17/2013 08/20/2013 08/23/2013 08/28/2013 09/27/2013 10/19/2013 10/25/2013 10/31/2013 11/22/2013 11/27/2013 12/27/2013 12/29/2013 02/22/2014 02/27/2014 03/21/2014 04/18/2014 05/02/2014 05/23/2014 06/14/2014 07/25/2014 08/22/2014 09/25/2014 10/03/2014 10/17/2014 10/31/2014 I’m Shmacked I’m Shmacked I’m Shmacked Brotips 4th of July ft. Lloyd Banks I’m Shmacked ft. Machine Gun Kelly A$AP Ferg Album Release Party NYC Welcome Week (11 Events) Electric Rush ft. Lady Faith and DJ Caffeine ft. Major Lazer Electric Flurry: World’s Largest Foam Party I Love College ft. Machine Gun Kelly Halloween Party (3 Events) ft. Caked Up Project 46 ft. Flatbush Zombies Xandernation ft. Basshunter, OK, Luminox Wolf of Wall Street Pt. 1 Yg Album Release Party ft. Victor Niglio ft. Zaxx, Sean G ft. DJ S3RL Electric Flurry: World’s Largest Foam Party ft. Autoerotique, Party Favor Wolf of Wall Street the Finale NYC Welcome Week (11 Events) Juicyland ft. Juicy M I’m Shmacked ft. Jai Wolf Blastoff Boat Party ft. Erizo Thriller Halloween ft. DJ Issac, HeroesxVillains Electric Warehouse NJ Electric Warehouse Electric Warehouse Electric Warehouse Electric Warehouse Electric Warehouse Various Locations in NYC: Motivo, Rosewood, Webster Hall, Rivington Hote, The Zephyr Yacht, Stage 48 Stage 48 B.B. Kings Amazura Concert Hall B.B. Kings Various Locations Columbus 72 B.B. Kings SRB Brooklyn SRB Brooklyn Amazura Concert Hall Columbus 72 Melrose Ballroom Stage 48 Stage 48 Boat Party Amazura Concert Hall Columbus 72 Various Locations in NYC: Motivo, Rosewood, Webster Hall, Rivington Hote, The Zephyr Yacht, Stage 48 Stage 48 Stage 48 The Jewel Yacht Amazura Concert Hall 1,500 2,000 1,000 1,500 1,500 2,000 2,000 10,000 1,300 1,000 2,000 1,000 1,500 900 1,000 800 700 3,500 800 1,000 700 1,500 550 2,800 800 10,000 1,500 4,000 500 2,300 N/A N/A N/A N/A Lloyd Banks Machine Gun Kelly A$AP Ferg N/A Lady Faith, DJ Caffeine Major Lazer N/A Machine Gun Kelly N/A Caked Up Project 46 Flatbush Zombies Xandernation Basshunter, OK, Luminox N/A Yg Victor Niglio Zaxx DJ S3RL Autoerotique, Party Favor N/A Meaux Greene, Antiserum Juicy M Jai Wolf Erizo DJ IssacHeroesxVillains TOTAL 61,650
- 7. Σ HEADLINER SOCIAL MEDIA REACH WHAT WE’VE DONE ARTIST LIKES FOLLOWERS COMBINED FOLLOWERS Machine Gun Kelly Basshunter Lloyd Banks Juicy M A$AP Ferg Major Laser YG Flatbush Zombies DJ Issac Caked Up Autoerotiq Party Favor Zaxx Antiserum Luminox Lady Faith Meaux Greene HeroesxVillains Victor Niglio Sammi Morales DJ S3RL Jai Wolf DJ Caffiene Erizo Jillionaire Project 46 3,577,415 3,202,471 1,994,859 2,267,412 1,824,723 1,377,231 135,666 220,389 288,828 180,146 162,244 129,406 112,959 87,806 90,066 84,928 68,962 56,639 55,273 ----- 49,662 27,068 22,951 7,231 10,744 437,804 903,000 74,000 877,000 62,600 360,000 296,000 559,000 128,000 44,900 40,400 32,400 7,701 10,100 21,000 20,100 5,531 10,100 21,900 15,200 7,213 ----- 3,102 2,291 ----- 15,100 26,600 1,248,168 ----- 217,955 266,648 405,144 214,579 882,028 64,820 11,242 43,654 13,840 4,520 12,598 7,385 ----- 6,387 6,125 ----- 5,720 62,053 133 879 2,420 3,164 ----- 4,379 5,728,583 3,276,471 3,089,814 2,596,660 2,589,867 1,887,810 1,576,694 413,209 344,970 264,200 208,484 141,627 135,657 116,191 110,166 96,846 85,187 78,539 76,193 69,266 49,795 31,049 27,662 10,395 25,844 468,783 TOTAL FANS 23,495,583 FOLLOWERS 16,472,883 3,543,238 3,479,462
- 8. Σ Σ CASE STUDY WHAT WE’VE DONE In March of 2013, Omicon Entertainment executive Kazi Ali reached out to A$AP Ferg to produce a show at the Electric Warehouse in Brooklyn, NY. After brief deliberation, the A$AP Ferg Team decided to entrust Kazi with the production and promotion of A$AP’s official album release party. A partnership with MTVu quickly ensued and 2,000 fans an incredible experience with special guests A$AP Ferg and Ryan Leslie. A$AP FERG ALBUM RELEASE PARTY A$AP Ferg 1,824,723 Likes 360,000 Followers 405,144 Followers 2,589,867 Combined Followers MACHINE GUN KELLY: EST. 19XX ALBUM RELEASE PARTY Event Date 25 March 2013 Event Venue Electric Warehouse Tickets Sold 2,000 Brand Partner MTVu Headliner A$AP Ferg Special Guest A$AP Ferg, A$AP Mob, Ryan Leslie Machine Gun Kelly was hired to produce an album-release party for his artists at B.B. Kings Blues Bar and Grill in New York, NY; promoting the event over various social media platforms. The event was depicted by the artist as being one of the biggest party experiences he had hosted. Machine Gun Kelly 3,577,415 Likes 903,000 Followers 1,248,168 Followers 5,728,583 Combined Followers Event Date 25 October 2013 Event Venue B.B. King Tickets Sold 1,500 Headliner Machine Gun Kelly
- 9. Σ Σ CASE STUDY WHAT WE’VE DONE ELECTRIC FLURRY: WORLD’S LARGEST FOAM PARTY Omicon Entertainment partnered up with Electric Flurry: World’s Largest Foam Party to create an experience complete with foam cannons, exotic dancers and headlining DJ’s; capturing the attention of nearly 4,000 event-goers. AutoErotique 162,244 Likes 32,400 Followers 13,840 Followers 208,484 Combined Followers Event Date 14 June 2014 Event Venue Amazura Concert Hall Tickets Sold 3,500 Headliners AutoErotique, Party Favor Party Favor 129,406 Likes 7,701 Followers 4,520 Followers 141,627 Combined Followers Juicy M 2,267,412 Likes 62,600 Followers 266,648 Followers 2,596,660 Combined Followers JUICYLAND ft. JUICY M International DJ Juicy M brought her talents to New York City where she performed in front of a sold-out crowd at Stage 48 in the Hells Kitchen neighborhood of Manhattan. Using her social media reach to promote her appearance, thousands of digital impressions were delivered on multiple occasions to audiences across the world. Event Date 25 September 2014 Event Venue Stage 48 Tickets Sold 1,500 Headliner Juicy M
- 10. Σ CASE STUDY WHAT WE’VE DONE Omicon Entertainment partnered up with Epic Entertainment to bring out another 2,500 people to Amazura Concert Hall to celebrate Halloween with headliners DJ Issac and HeroesxVillains. THRILLER 2.0 HALLOWEEN PARTY DJ Issac 288,828 Likes 44,900 Followers 11,242 Followers 344,970 Combined Followers Event Date 31 October 2014 Event Venue Amazura Concert Hall Tickets Sold 2,500 Headliner DJ Issac, HeroesxVillains HeroesxVillains 56,639 Likes 21,900 Followers 78,539 Combined Followers
- 11. WHY IT MATTERS COLLEGE STUDENT ENROLLMENT DEMOGRAPHICS Total (19.93 million Enrolled) Non-Hispanic White (11.65 million Enrolled) Hispanic (3.4 million Enrolled) Black Alone (3.0 million Enrolled) Asian Alone (1.45 million Enrolled) 6.7% 7.4% 5.9% 6.2% 6.8% 5.5% 6.8% 7.6% 6.0% 8.0% 9.2% 6.0% 9.4% 9.5% 9.2% Key Stats in 2012 Percentage of 3+ population enrolled Percentage of 3+ female population enrolled Percentage of 3+ male population enrolled MARKETINGCHARTS.COM Our reach, our market and our ideas are essential in creating a new generation of content providers. 20 million Students
- 12. WHY IT MATTERS COLLEGE STUDENT SPENDING 2009 2010 2011 2012 2013 $359 US$ Billion, in 2013 Dollars Total Spending Non-Discretionary Spending Discretionary Spending SOURCE: RE: FUEL This enables us to partner with established brands that want to re-engage with the millennial demographic. $400 billion Spending Power $0 $50 $100 $150 $200 $250 $300 $350 $400 $450 $380 $390 $409 $404 $269 $288 $303 $288 $287 $89 $92 $87 $121 $117 2009 - 2013
- 13. WHERE WE’VE BEEN RECOGNIZED MY FESTIVAL FRIENDS FIESTA FROG FEVER EDM SAUCE “Omicon Entertainment CEO on the Rise” “0 to 100...Real Quick: How a College Student Made $100K in One Night” “Fever’s Interview with Kazi Sorrentino” “Basshunter Strikes Out at Album Release Party” Click Link to Access Website to View Article Key
- 14. CORPORATE TEAM Engr. Mehedi Hasan Chairman & CEO Kazi Ali President & CFO Tanvir Shah Associate V.P. of Legal Affairs Patrick Diamitani V.P. of Strategic Partnerships
- 15. OMICON ENTERTAINMENT, INC. 44 Wall Street | Suite 1262 New York, NY 10005 www.omiconent.com © 2014 Omicon Entertainment, Inc. CONTACT US
- 16. THANK YOU © 2014 Omicon Entertainment, Inc.