On page and off page strategies
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This document provides an on-page and off-page SEO checklist. The on-page checklist includes selecting keywords, optimizing meta descriptions, anchor tags, images, H1/H2 tags, URLs, internal linking, keyword density, site maps, usability and keyword/image/URL optimization. The off-page checklist includes directory, article and social bookmarking submissions, search engine submissions, forum posting, blog creation and commenting, press releases, classified ads, business listings, Q&A sites, social networking, and monitoring competitor backlinks.
On page and off page strategies
- 1. On-Page SEO Checklist: Always start with keyword selection, research and testing (Track target keywords) Meta Description tag Anchor tag optimization (SEO-Title) ALT tags (Image optimization) H1, H2 tags URL Optimization Internal linking strategy Keyword density (4-5%) – Content optimization Site maps, both XML and user facing (Sitemap, Sitemap.Xml, ROR.Xml, Urllist.txt, Robots.txt) Usability and accessibility Keyword Research Image optimization URL optimization Off-Page SEO Checklist: Directory Submission Article Submission Social Bookmarking Search Engine Submission Forum Submission Blog Creating and Submission Press Releases Submission Blog Commenting Classified Ads submission Business Listing Submissions / Citation Building / Local Listing Questions and Answers (like Yahoo Q-A) Social Networking visibility (Facebook, pinterest, etc) Competitor Back Link Trolling