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Onboarding
best practices
Twitter: andrewsmyk
Andrew Smyk
program coordinator
ux designer
Twitter: andrewsmyk
user expectations
Don’t expect mastery
microcopy
It begins with Log Ins
Log In vs Login
Not Loggins
Log In vs Registration
Sign In vs Sign Up
Onboarding Best Practice
Onboarding Best Practice
Onboarding Best Practice
Onboarding Best Practice
avoid usernames
email address
phone number
Third Party Login
Logical asks
Avoid surprises
Password hints
Retrieve password
Retrieve over reset
Show password
Warn if Cap Locks
Password variants
Onboarding Best Practice
Your new password must:
Contain letters, digits and special characters.
A plot.
A protagonist with good character development.
A twist and a happy ending.
Remove CAPTCHA
38% fail on first attempt
Failure rate escalation
Onboarding Best Practice
Lost conversions
Progressive
Disclosure
Onboarding Best Practice
Onboarding Best Practice
Onboarding Best Practice
Onboarding Best Practice
Onboarding Best Practice
Don’t rush completion
Onboarding Best Practice
Onboarding Best Practice
Create a flow
Acknowledge the user
Limit confirmations
Avoid last click analytics
Extend to the many
Design with (good) data
Questions?
Thanks!
Twitter: andrewsmyk

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