ONDC - OPEN NETWORK FOR DIGITAL COMMERCE
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- The Open Network for Digital Commerce (ONDC) pilot was launched in April 2022 under the guidance of Nandan Nilekani to democratize e-commerce in India and reduce the dominance of companies like Amazon and Flipkart. - ONDC aims to create an open, interoperable network that allows all e-commerce platforms and apps to connect with each other in order to increase discoverability for sellers and give buyers more options for price comparisons. - This open network could help the millions of small retailers and shops in India gain an online presence and better compete against larger e-commerce companies by making digital commerce more inclusive and accessible.
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ONDC - OPEN NETWORK FOR DIGITAL COMMERCE
- 3. - Open network for Digital Commerce - Pilot phase launched in April 29, 2022 - Mentored by Nandan Nilekani - launched by DPIIT in relation with Govt. - Aims to democratise E-Commerce
- 4. Appointed an advisory Committee whose primary aim is to stop digital monopolies and duopolies.
- 5. Govt. Intends to breakdown digital monopolies and duopolies of companies like Amazon, flipkart and zomato.
- 12. - Discoverability / Open Network - interoperability - open ecosystem / Price comparison
- 13. - open, inclusive and competitive marketplace - making digital commerce small business friendly - unlocking new evenues of innovation - digitalization of MSME and Consumers - Move from Platform Centric Model - Even a small retailer would be visible on platforms
- 14. - According to Reports, Around 12 million groceries stores are operating in India, But very few stores are available on the online Platform. - With the help of ONDC , the online presence of these shops will unlock the real economic potential of India.