One hour guide to creating a fund development plan no notes
- 1. CREATING A FUND DEVELOPMENT PLAN KENNY WEILL K. WEILL CONSULTING GROUP PARTNERS BENEFIT GROUP, INC. FEBRUARY 7, 2013
- 2. TODAY • Where is our organization now? (Infrastructure and Capacity) • Where do we want to go? (Why Raise More Money?) • How do we get there? (Creating the Fund Development Plan) • Wrap-Up Q&A
- 3. THE BOARD • Roles and Expectations • Diversity and/of Experience • Gap/Asset Analysis Where is our organization now?
- 4. STAFF, BUDGET, SYSTEMS • Current Revenue Streams • Development Expenses • Staff Dedicated to Development • Interns and Volunteers • Information Flow, Data Storage and Reporting Where is our organization now?
- 5. INTERNAL AND EXTERNAL ENVIRONMENTS • Fundraising SWOT Analysis • Are We “Fundraising-Ready”??? Where is our organization now?
- 6. DESTINATION: GOALS, NEEDS AND COST • Refer to Strategic Plan (also, Marketing, Business, etc.) • Organizational Goals • Growth? Maintenance? Reduction? • Program Objectives • New Programs? Current Program Expansion? • Necessary Infrastructure and Expertise • What Will It Cost? Where do we want to go?
- 7. MULTI-YEAR REVENUE GOALS • Realistic • Incremental (start with the “low-hanging fruit”) • Diverse revenue sources • Aligned with where we want to go
- 8. CREATING THE PLAN: THE PROCESS • Assemble the Team! • Board Buy-In • Critical task of Fundraising Committee • Dedicate Minimum 3 Months • Assign Off-Line Tasks • Regular Meetings • Report Back to Board • Talk to Stakeholders • Build in Time for Review, Feedback, Revision • Beware - It’s Alive! How do we get there?
- 9. KEY PLAN CHARACTERISTICS • Define the Timeframe • Make It Detailed and Actionable • Build in Accountability • Assign Responsibility for Each Task! How do we get there?
- 10. KEY PLAN INGREDIENTS • Revenue Goals by Source by Year • The Plan: • Brief Overview • Strategies • Rationale • Tactics/Activities • People Responsible • Timeframes • Development Budget How do we get there?
- 11. PLAN SUPPORTING DOCUMENTS (EXAMPLES) • Board Expectations Checklist • Fundraising Committee Roles and Responsibilities • Development Assistant Job Description • Fundraising SWOT Results How do we get there?
- 12. MONITOR AND EVALUATE RETURN ON INVESTMENT • Actual Development Costs • Revenue by Source and Year • Other Metrics • # Donors/Grants • SYBUNT/LYBUNT • Pivot! How do we get there?
- 13. RECOMMENDED STRATEGIES: BOARD ROLES It Begins with the Board! • Fundraising Committee • Stated Expectations and Tracking • Board Giving • Board and Board Member Goals • Network/Outreach • Solicitation ($, In-Kind) • Other Support How do we get there?
- 14. RECOMMENDED STRATEGIES: FUNDRAISING CULTURE Everyone Plays a Role in Fundraising! • Executive Director • Accountant / Business Manager • Program Staff • Development Assistant • Grant Writer • Interns/Volunteers How do we get there?
- 15. RECOMMENDED STRATEGIES: INFORMATION TECHNOLOGY Invest in Low-Cost, High Return IT! • Constituent Relationship Management (CRM) Database • NTEN/Idealware 2011 Report: http://www.nten.org/uploads/details_low_cost_donor_manage ment.pdf • eCommunications • Social Media • Website How do we get there?
- 16. RECOMMENDED STRATEGIES: COST-EFFECTIVE OUTREACH Grow Your “Tent!” • Friend-raisers • Community events • Social Media, including eCommunications and Website How do we get there?
- 17. RECOMMENDED STRATEGIES: DONOR RETENTION Focus on Holding On to People! • Say “Thank You” (a lot)! • Recurring Donors • Large Donors • Donor recognition How do we get there?
- 18. RECOMMENDED STRATEGIES: COST-EFFECTIVE SOLICITATION Try Stuff, Then Evaluate! • The Case Statement • (More than) Annual Appeal • House parties • Online giving • Monthly giving program • List segmentation and targeted appeals How do we get there?