OneBlade next: data & consumer insight driven proposition & solution development - Stephanie Sievers
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This document discusses plans to establish a long-term consumer relationship for OneBlade. It will take a consumer-centric and agile approach, experimenting quickly through fast try-test-learn cycles. Over three years, it aims to explore, grow, and accelerate the OneBlade business by optimizing the consumer experience and ecosystem. Insights from consumer data will be used to develop new propositions and solutions to better understand needs, reduce drop-offs, and increase sign-up rates and conversion across the OneBlade funnel. Successes will then be scaled globally. The goal is to become a top retailer and grow the direct-to-consumer business.
OneBlade next: data & consumer insight driven proposition & solution development - Stephanie Sievers
- 1. Stephanie Sievers Marketing Director | Venture Leader Philips June 2019
- 2. OneBlade NEXT Venture Data & Consumer Insight Driven Proposition & Solution Development' Stephanie Sievers Marketing Director | Venture Leader Philips June 2019
- 4. Meet Ryan 18-35 years, male Trims, edges and shaves
- 6. trim edge shave OneBlade is the only tool to … … any length of hair
- 7. Amazing technology in the blades
- 8. OneBlade beyond expectations | launched in 35 countries in 3 years
- 9. OneBlade journey Part I: Launch
- 10. If you’re not failing every now and again, it’s a sure sign that you’re not trying anything very innovative. Woody Allen
- 11. OneBlade journey Part II: Loyalty
- 13. OneBlade NEXT Venture How to establish a long-term consumer relationship?
- 14. Fundamental change of our problem solving approach Agile | cross-functional | fast try-test-learn cycles Scale Experimenting Ideate solutions PrototypeStarting from consumer Agile cross-functional way of working x6 Speed to market
- 15. OneBlade NEXT 3 year plan Explore – Grow - Accelerate Top 2 retailer D2C 12018 22019 Key retailer 2 Top retailer D2CD2C 32020 Explore 2018 Grow 2019 Accelerate2020
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- 17. Insight & data driven solution development Starting from the consumer, building capabilities to understand, try test & learn Mapping needs & gaps Building consumer centric propositions & solutions Understand consumer needs & behaviors Loyalty Purchase (Handle) Product Experience Trigger Re-Purchase (Blades) After-Care Key unmet needs x4 Sign-up rate x2 Conversion x3 Subscription YOY D2C
- 18. Continuous optimization & scale of successes ScaleOptimizeDiscover Key drop outs across OneBlade ecosystem E2E optimization of US OneBlade funnel with cross-functional agile team x6 in speed x4 in sign-up x2 conversion Roll-out to all countries in via „traditional“ teams
- 19. OneBlade accelerator manifesto 1. Put ourselves in our „consumers‘ shoes“ 2. Fix the basics 3. Make „cracks“ visible 5. Show measurable results FAST 6. Disrupt & team up 4. Remove boundaries
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