Oneplus.org Overview Presentation 2017
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Oneplus.org.uk aims to foster a culture of charitable giving among small businesses in the UK, encouraging them to donate at least 1% of their pre-tax profits to charitable causes. The initiative addresses barriers such as lack of awareness and visibility in the donation process, proposing a hallmark certification to signal commitment while enhancing consumer trust. With a target of signing up 1 in 50 businesses, the potential for collective donations could reach £16.4 million annually by 2022.
Oneplus.org Overview Presentation 2017
- 1. 1 Oneplus.org.uk Promoting charitable giving amongst small businesses in the UK March 2017
- 2. Oneplus.org.uk Ɩ Intro Ɩ 2017 Micro Businesses (with 1 to 9 employees) Medium Businesses (with 50 to 249 employees) Small Businesses (with 10 to 49 employees) Large Businesses (with 250+ employees) Micro and Small Enterprises in the UK: Definition and some stats... 5,010,000 enterprises 8,276,000 employees £655b turnover 195,000 enterprises 3,807,000 employees £515b turnover 31,000 enterprises 3,075,000 employees £477b turnover 7,000 enterprises 10,070,000 employees £1,874b turnover In 2014, micro and small businesses in the UK employed over 12 million people and had a combined turnover of £1,170,000,000,000 Figures taken from House of Commons standard note SN/EP/6078, 9th December 2014, M.Ward & C. Rhodes, “Small businesses and the economy”
- 3. Oneplus.org.uk Ɩ Intro Ɩ 2017 Meanwhile, Corporate Social Responsibility climbs up the agenda of consumers - and therefore large businesses 3 In the new millennium, Corporate Social Responsibility (CSR) has emerged as a key driver of consumer behaviour and brand growth. Brands that behave ethically, that show a commitment to the environment and behave a in a “good way” towards non-commercial causes, benefit in many (tangible) ways (Daye, 2013*) Increased sales and market share Strengthened brand positioning Enhanced corporate image and clout Increased ability to attract, motivate, and retain employees Decreased operating costs Increased appeal to investors and financial analysts The brand is what you buy. The corporate reputation is what you believe in and trust. It’s not an either/or. You need both. http://www.brandingstrategyinsider.com/2013/03/corporate-social-responsibility-and-growth.html#.VXXtv40cGUk Businesses must make a strong positive contribution to addressing the challenges the world is facing. Paul Polman, CEO, UnileverDr. Joseph Plummer, Advertising Research Foundation
- 4. Oneplus.org.uk Ɩ Intro Ɩ 2017 Small businesses lack the internal resources of larger companies to develop and implement CSR programs. However – they can still show CSR through charitable donation 4 Charitable donation is a simple commitment to CSR Donation of a portion of profit to charitable causes is a viable way for small businesses to show commitment to CSR It is straightforward, and requires very little resource within the business to implement It can be focused towards causes that align with company brand values It can also be focused at a community level for businesses that operate within specific regions BUT THREE BARRIERS TO CHARITABLE DONATION AMONGST SMALL BUSINESSES: Small businesses may not know what is a reasonable proportion of profit to donate Charitable donation at a level affordable to most small businesses is unlikely to garner direct publicity, therefore it may go unnoticed by customers (and so the business sees few of the external benefits) Customers have to take businesses at their word that they have made contributions to charity • For smaller businesses without mass awareness and reputation, there may be little to reassure consumers Oneplus.org.uk wants to remove these barriers to charitable giving
- 5. Oneplus.org.uk Ɩ Intro Ɩ 2017 5 Oneplus.org.uk: Our mission is... To instil a cultural norm amongst small businesses in the UK to donate 1% OR MORE of their pre-tax profits to charitable causes
- 6. Oneplus.org.uk Ɩ Intro Ɩ 2017 Oneplus.org.uk: The size of the prize... 6 Take a 7% average profit margin amongst smaller businesses. Based on turnover of £1.17 trillion, this gives about £82,000,000,000 (£82 billion) profit. We have a 5 year goal to sign up 1 in 50 businesses in the UK – which would give an estimated profit pool of £1.64 billion. 1% of this equates to £16.4 million in donations per year from 2022
- 7. Oneplus.org.uk Ɩ Intro Ɩ 2017 A simple visual device for helping us to achieve our mission 7 Most people in the UK are familiar with the concept of a hallmark. All precious metal jewellery has one, and the famous BSI kitemark has been recognised as a symbol of quality since 1903. We propose the administration of a Oneplus.org.uk hallmark as a system of certification of charitable donation This would remove the three barriers to charitable donating amongst smaller businesses The expected standard for behaviour is made explicit – at least 1% of pre-tax profit should be given to charity The hallmark can be used on many forms of company communication – and so is noticed by customers – and yet avoids having to make overt reference to specific charitable donations (which can result in scepticism and even negative consumer reaction) Independent administration of the hallmark gives consumers who have not heard of the business reassurance that the charitable donations are legitimate • The Oneplus.org.uk website and endorsement from professional bodies will provide further credibility The Oneplus.org.uk hallmark 1 2 3
- 8. Oneplus.org.uk Ɩ Intro Ɩ 2017 The Oneplus.org.uk hallmark: 8 Thanks to logodesign.co.uk for designing the Oneplus.org.uk hallmark for free! 2016 Oneplus.org.uk verified Audited accounts confirm this company has contributed 1% or more of its pre-tax profits in 2016 to charitable causes
- 9. Oneplus.org.uk Ɩ Intro Ɩ 2017 Verification process for Hallmark approval 9 Oneplus.org.uk retains a qualified independent accountant to verify charitable donations equal 1% of pre-tax profits i. Small business submits a copy of audited accounts with financial year ending on a date in 2016 ii. Small business also submits copy of audited accounts for previous financial year ending on a date in 2015 iii. “Donations” line in 2016 accounts must equal or exceed 1% of the “Operating profit” line of the 2015 accounts iv. Any other commercially sensitive information may be redacted by the submitting business Process for a 2016 hallmark
- 10. Oneplus.org.uk Ɩ Intro Ɩ 2017 Oneplus.org.uk Business model 10 The service will be free, and all costs will be met by the privately owned company Bonamy Finch Marketing Services Limited (BFMS) BFMS has been the first company to submit its annual accounts to Oneplus.org.uk for charitable donation verification, and received the hallmark for 2015 There is no model!
- 11. Oneplus.org.uk Ɩ Intro Ɩ 2017 Oneplus.org.uk Next steps 11 1 Hallmark to be designed 2 Independent accountant appointed 3 Oneplus.org.uk formed as not for profit business 4 Develop marketing plan, including seeking potential collaborations with • Federation of Small Business • Institute of Directors • Businesses for Social Responsibility 5 Design and launch of website
- 12. Oneplus.org.uk Ɩ Intro Ɩ 2017 Dr. Leigh Morris CPsychol CSci CMRS AFBPsS Managing Director Bonamy Finch Ltd Office +44 (0)1932 918988 Mobile +44 (0)7908 619876 bonamyfinch.com Coveham House, Downside Bridge Road, Cobham, Surrey, KT11 3EP, United Kingdom Oneplus.org.uk Contact
- 13. 13 Oneplus.org.uk Promoting charitable giving amongst small businesses in the UK March 2017