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Case Study PayPal Has Company
BackgroundPayPal Inc. is the biggest online company in the world that providing a transferand online payment services via email between Consumer to Consumer and Peer to Peer.Established since 1998
Debut in 1999
Subsidiary of            in 2002
Head office in San Jose, California, USAWays to use PayPalPay OnlineSend MoneyGet PaidShop for what you want quickly and securelySend money to just about anyone with an e-mail addressAccept online payment for items you sell
How PayPal Works123CHOOSE WHO TO PAYDECIDE HOW TO PAYPAYMENT SENTSelect PayPal when checking out at online stores worldwide.
Or use PayPal to send money to friends across town or on another continent.
Pay directly from your PayPal balance or linked bank account.
Or charge it to your credit card.
Stay safer - recipient gets the money without seeing sensitive financial details like your credit card or bank account numbers.
Keep track of all your transactions on PayPal.PayPal Helps Bring You New CustomersDrivers of ConsumerDemand for PayPalPayPal GrowthPayPal is:Secure	SimpleFastOver 201M accounts
190 countries
24 currencies
1000s of merchants add PayPal every year5
The PayPal Value PropositionPayPal user accounts2005200920011999
Leading Global Brands Accept PayPal
PayPal Provides an All-in-One Solution for Online MerchantsPayment Processing ServiceCustomer’s issuing bankMerchant’s acquiring bankProcessorMerchantCustomerProtecting the security of a merchant’s information is the top priority at PayPal.8
PayPal’s Benefit to BuyersSecure transactionsPay with flexibilitySave timeInternational shoppingQ&A No. 1
PayPal’s Benefit to SellersSell with more savvySell with easeSell with confidenceAccept debit and credit cardsGet fast access to your money
RevenueOnline purchases Pay		Free of charge
 Get paid		2.4% to 3.4% + $0.30Personal payments Use PayPal balance	Free of charge
 Use credit card		3.4% + $0.30Fraud – Risk for On-line Payment
Fraud in Thailand
Common Fraud-Related RisksChargebacks Product theftA cardholder disputes a credit card purchaseUsing a stolen credit card to purchase goods and servicesAccessing payment networks Identity theft Accessing a payment network to complete fraudUsing stolen information to open new credit cards
PhishingMass EmailPhishing EmailFraudulent Website (Spoof)
Spoofed WebsiteQ&A No. 2
Buyer & Seller SafelyData EncryptionPrevention FraudProtection for purchase
PayPal’s Security Tool for PhishingIconix® Truemark Email Identification (เบต้า)
Security KeyPayPal’s Security Tool for Identity TheftPrice: $5
PayPal’s Security Tool for Identity TheftIE ColorFireFox ColorSafer Web Browsers
Fraud prevention 5 Ways to Thwart Identity Thieves1. Guard your information, online and offlineTrash doesn't always end up in the dump
Stolen wallets can become stolen identities
Offline precautions2. Don’t respond to email or phone calls asking for your account informationPhishing emails

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