Online Tool Utilization for Nonprofits
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The document outlines the agenda for a meeting focused on enhancing online tool utilization for nonprofits, featuring networking, presentations, and group discussions. It covers various topics such as bulk email strategy, photo and video editing tools, collaboration platforms, and social media management, emphasizing the importance of choosing the right tools to effectively achieve organizational goals. Additionally, it addresses nonprofit communication trends and encourages organizations to establish clear goals and utilize strategic communication plans.
Online Tool Utilization for Nonprofits
- 1. Ash Shepherd | NPower NorthwestOnline Tool Utilization
- 4. 6:30 - 7:15 Group Discussion
- 5. 7:15-7:30 NetworkingRoad MapBulk E-Mail
- 9. You Didn’t Know You Needed
- 10. Social MediaFormat For The DayKeeping it “Our Meetup”
- 11. Bulk EmailGet it there in style
- 12. Outlook vs. Bulk Email SolutionMay be illegal: CAN-SPAM law
- 15. No metrics
- 16. Your personal email gets all the repliesWhy you should not use your local email client for bulk emailing
- 17. Popular ToolsMany more worth checking out…
- 19. Integration
- 20. MetricsPhoto Editing/StorageSharing those red eye free images
- 21. Why You Should CareMost editing needs very basic
- 22. Easy to share across geographic boundaries
- 23. Open access to who and how images addedPopular Tools
- 24. Popular Tools
- 26. Cost
- 27. File Formats
- 29. Why You Should CareMost editing needs are basic
- 30. Easily share finished products
- 31. Shared work/storage location for collaborationPopular ToolsTrue Video EditorsVideo Variations (i.e. image to video, etc.)Most computers (PC & Mac) come with a good basic video editor but there may be reason for you to edit store online
- 32. Decision PointsDownloadable (some don’t let you download, only share)
- 33. Feature Sets
- 35. File FormatsOnline CollaborationGetting Folks Together
- 36. Why You Should CareCentral location for all information
- 37. Version Control
- 40. Decision PointsPricing Structure (per person vs. per project)
- 41. Data ownership
- 42. Feature set focus (agile vs. social)
- 43. Will group actually use itNew To YouThings you didn’t know you could use
- 44. Frontline SMSSMS with large groups
- 45. Anywhere a mobile signal (no internet required)
- 46. Open Source
- 47. Stores all infoSquareAccept credit card via mobile
- 48. Direct to bank account
- 49. Competitive ratesCare2 Petition SiteStart your own petition
- 50. Sharable widget
- 51. Real-Time Update
- 52. Public ListingGe.tt | File SharingFree account
- 53. Email, Facebook & Twitter share
- 54. Dead SimpleVolunteer SpotOnline signup forms
- 56. Add & product supportedSocial MediaInfo
- 57. Listening DashboardRelevant TopicsBrand MentionsFans and SupportersReal-Time
- 58. Management DashboardMultiple PlatformsMonitor key termsOverlap with MobileSchedule PostsAnalytics
- 60. Enterprise | Thrive by SmallAct
- 61. Enterprise | Thrive by SmallActAdvanced Features
- 63. Group Discussion Taking the conversation forward
- 64. Unconference StyleAreas of interest
- 65. Expand on topics covered
- 66. New topics: video editing, event registration, etc.
- 67. Find your spots and discuss
- 68. Touch base as large group quickly near endMajor TakeawaysRelationships are (still) at the core of everythingReal value possible, but be realisticThe right tools can increase impactNot “Likeable” offline = Not “Likeable” online
- 69. Help Us Achieve Our MissionFeel free to use me as a resource if you have questions in the futureOverall Questions???Ash Shepherd | Project Strategist| ashs@npowernw.org
- 70. Metrics Basics | Facebook Page
- 71. Metrics Basics | Twitter
- 72. Metrics | AdvancedIt all depends on your specific goals
- 73. Nonprofit Communication TrendsDescribes 2011 Marketing/Communication PlanSource: http://nonprofitmarketingguide.com/2011trends
- 75. Strategic Communication Plans“House of Balloons”
- 76. Strategic Communication Plans“House of Balloons”
- 77. Strategic Communication Plans**Important: Website is still the cornerstone of online communications
- 78. Questions
- 79. Setting Your Context | ActivityWhat Are Your Organizations Goals?3 Overall Communications
- 80. 3 Online Communication Goals10 MinIf you know the official goals please use themIf unsure, then create what you think is most appropriate
- 81. Setting Your Context | ActivityAre Your Goals SMART???
- 82. Didn’t Know Your Goals?What Might This Tell You?Organization has not established them?Not sharing them in a way that EVERYONE knows them?You should pay better attention in staff meetings?
- 83. Editorial CalendarSee “Big Picture”
- 84. See how various channels relate
- 85. Become Proactive vs. Reactive
- 86. Whatever system you use, just makeit one you WILL USEScalable Strategic Process
- 87. Does It WorkWhat sort of results can I expect?
- 88. Nonprofit Communication TrendsNonprofit Communication Trends Report 2011780 respondentsDecember 2010Web SurveySource: http://nonprofitmarketingguide.com/2011trends
- 89. Nonprofit Communication TrendsWhat Scares you about your work in 2011?Source: http://nonprofitmarketingguide.com/2011trends
- 90. Nonprofit Communication TrendsWhat Excites you about your work in 2011?Source: http://nonprofitmarketingguide.com/2011trends
- 91. Nonprofit Communication TrendsRanking of tools for 2011Source: http://nonprofitmarketingguide.com/2011trends
- 92. Nonprofit Communication TrendsCombining Very & Somewhat ImportantSource: http://nonprofitmarketingguide.com/2011trends
- 93. Wave 5 ReportWave 5: The Socialization of Brands37,600 respondents53 countriesSince 2006
- 94. Wave 5 ReportThose that have affiliated with a brand onlineSource: Universal McCann , Wave 5 Report
- 95. Wave 5 ReportImpact on feeling more positive and loyalSource: Universal McCann , Wave 5 Report
- 96. Idealware Decision GuideSocial Media Decision Makers GuideSurvey (460)Discussion Groups (6)Case Study Analysis (273)Facebook Survey (271)Twitter Survey (69)
- 97. Idealware Decision GuideSource: http://www.idealware.org/topics/social-media
- 98. Idealware Decision GuideSource: http://www.idealware.org/topics/social-media
- 99. Idealware Decision GuideSource: http://www.idealware.org/topics/social-media
- 101. Social Media 101How do you define “Social Media”?
- 102. Power of the RecommendMore likely to buy/support when recommendedBy friends & familyNot this guy
- 103. The Mighty ShareFacebook has seen more visits than GoogleWhat does this fundamentally mean?Sharing is at the foundation of new media
- 104. The Mighty Share51.1 million visitors in October 2010
- 105. Average user 130 friends
- 106. 700 Billion minutes/monthSource: http://www.briansolis.com/2010/11/google-and-the-rise-of-facebook/
- 107. EngagementWhat does “Action” meanGive people a reason (and the impact) for acting in “Real-Time”If I “Like” this what will that mean?
- 108. Real-TimeNews is now and in the hands of individuals
- 109. Community FocusIt’s Not About YouKeep it focused on the community and issues not just your organization
- 110. Questions