Online Yachting Community

Soft Format presents a proposal for an innovative e-business model called Win-Win Yacht Community. It would create a community-based website for yacht clubs to leverage business opportunities from social commerce and the internet. The proposal discusses trends driving the need for new e-business models, including technological innovations, social networking, and dynamic changes. It then outlines the business idea of integrating the yacht club community with e-commerce through personalized pages, events, classifieds, and other potential services. Soft Format positions itself as a partner that can provide a customized solution based on its proprietary core platform.