On-page search engine optimization
- 1. S.E.O
- 2. SEO helps your website rank higher in search engine results like Google thereby increasing its visibility to prospective clients and bringing in enhanced traffic. For a good product or service, this automatically results in increased conversions and sales and ensures business growth and success. SEO can be classified as On-Page SEO Off-page SEO
- 3. Keywords play a vital role in the Search Engine Optimization. Rules for keywords: Choose the keywords for you webpage based on the intention of the search engine result page (SERP) Prepare the page’s content, and identify two or more keywords that are most relevant to the overall page’s content. Choose two or more primary keyword relevant to the page’s content and two or more keywords that are closely related to the primary keyword.
- 4. Keep it simple Associate the location in case if its local business. Popularity of the keyword Purpose of the keyword Relevance Keywords with low competition and high volume give better results. Content based keywords
- 6. The Title or Primary keyword needs to be 70 characters long and must be unique for each page.
- 7. The meta description is a snippet of up to 160 characters, a tag in HTML, that summarizes a page’s content. Search engines show the meta description in search results mostly when searched for phrase and is contained in the description. Optimizing the meta description is a very important aspect of on-page SEO.
- 8. Meta tags are snippets of text that describe a page’s content, the meta tags don’t appear on the page itself, but only in the page’s code. Limit 200 characters We can put all keywords into it. Meta tags are optional.
- 9. Avoid long URL Keywords can be used in it Unique for each page Keywords stuffing and repitition are pointless and make your website look spammy.
- 10. Header tags is one of the main On-page SEO techniques. What are header tags? Header tags are nothing but headings in your post. There are basically 6 types of header tags – <h1>This is heading 1</h1> <h2>This is heading 2</h2> <h3>This is heading 3</h3> <h4>This is heading 4</h4> <h5>This is heading 5</h5> <h6>This is heading 6</h6>
- 11. Using your target keyword (the keyword for which you want your post to appear on Google first page, also known as Focus or main keyword) in Header tags will improve the Search engine visibility for your target keyword. Most commonly used header tags are: H1, H2 and H3.
- 12. You include images in your articles to get people to read your text. Well-chosen images also strengthen your message. You shouldn’t forget to give those images good alt attributes: Alt tags and title tags strengthen the message towards search engine and improve the accessibility of your website. The alt and title attributes of an image are commonly referred to as alt tag or alt text. The alt text describes what’s on the image and the function of the image on the page.
- 13. Internal links are links that go from one page on a domain to a different page on the same domain. They are commonly used in main navigation. Internal link is one that points to another page on the same website. These type of links are useful for: : Users to navigate a website. They help establish information hierarchy for the given website.
- 14. Content is a very important aspect in digital marketing. Quality content means content with no plagarism or copywriting.
- 15. Keyword density tells you how often a search term appears in a text in relation to the total number of words it contains. For example: if a keyword appears three times in a 100 word text the keyword density would be 3%. From the point of view of search engines, a high keyword density is a good indicator of search engine spam. If a keyword appears too often in a website, search engines will downgrade the website and it will then appear lower down in search results.
- 16. A good XML sitemap is a roadmap to all important pages of a website. This roadmap guides Google to all main content on a website. Having an XML sitemap can be beneficial for SEO, as Google can retrieve essential pages of a website very fast.
- 17. Robots.txt is a text file webmasters create to instruct web robots (typically search engine robots) how to crawl pages on their website. The robots.txt file is part of the the robots exclusion protocol (REP), a group of web standards that regulate how robots crawl the web, access and index content, and serve that content up to users. The REP also includes directives like meta robots, as well as page-, subdirectory-, or site- wide instructions for how search engines should treat links (such as “follow” or “nofollow”).
- 18. The practice of sharing content from a website on a social media site or application.
- 19. SEO is one of the best techniques for a website to get a higher ranking position in Google. Thank you For further details you can visit us at https://www.letzlearnacademy.com/