Open Graph: The Key to Making Your Content Look Great
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The document discusses the importance and functionality of Open Graph, a protocol launched by Facebook in 2010, which enhances content visibility on social media platforms. It outlines specific requirements for titles, descriptions, and images, as well as the types of Open Graph entities available. Additionally, it highlights the strategic benefits of using Open Graph, such as improved click-through rates and brand reputation management.
Open Graph: The Key to Making Your Content Look Great
- 1. OpenGraph Your Key To Making Content Look Great On Facebook & Beyond
- 3. Mike Arnesen Director of Analytics & Optimization at SwellPath google.com/search?mike+arnesen @mike_arnesen #SMX | #23B1
- 4. @mike_arnesen OpenGraph is the magic that makes this happen. #SMX | #23B1
- 5. @mike_arnesen OpenGraph saves you from embarrassing yourself. #SMX | #23B1
- 6. 2010: OpenGraph is launched by Facebook. @mike_arnesen #SMX | #23B1
- 7. Open Graph is the @mike_arnesen solution to a problem #SMX | #23B1
- 8. Open Graph is the @mike_arnesen solution to a problem #SMX | #23B1
- 9. A protocol for converting strings to things @mike_arnesen #SMX | #23B1
- 10. Pages become objects to interact with. @mike_arnesen #SMX | #23B1
- 11. Marked up content acts the same as Facebook entities. @mike_arnesen #SMX | #23B1
- 12. This is the money maker! Eye catching & clickable @mike_arnesen social shares #SMX | #23B1
- 13. Open Graph’s usage extends far beyond Facebook. @mike_arnesen #SMX | #23B1
- 14. Where does OG live? @mike_arnesen #SMX | #23B1
- 15. @mike_arnesen Title Requirements Title Length: 88 Characters #SMX | #23B1
- 16. Description Requirements Facebook: 300 characters Google+: 200 characters @mike_arnesen #SMX | #23B1
- 17. Image Requirements Image Width: 470px wide Maximum Aspect Ration: 235:197 @mike_arnesen #SMX | #23B1
- 18. Open Graph Entity Types • Webpage • Article • Movie • Music • Video • Book • Profile (Person) @mike_arnesen #SMX | #23B1
- 19. @mike_arnesen Twitter Cards #SMX | #23B1
- 20. @mike_arnesen Rich Pins #SMX | #23B1
- 21. Why Open Graph? • CTR • Likes • Screen Real Estate • Semantic Integration @mike_arnesen #SMX | #23B1
- 22. Don’t leave your brand reputation up to people you don’t know. @mike_arnesen #SMX | #23B1
- 23. Thank you! Mike Arnesen Director of Analytics & Optimization at SwellPath google.com/search?mike+arnesen Download: bit.ly/awesome-graph @mike_arnesen #SMX | #23B1
Editor's Notes
- #8: https://www.flickr.com/photos/scottrsmith/7247664466
- #9: https://www.flickr.com/photos/scottrsmith/7247664466
- #10: https://www.flickr.com/photos/origomi/7795680054
- #11: https://www.flickr.com/photos/_-o-_/8564516029
- #12: https://www.flickr.com/photos/_-o-_/8564516029
- #14: https://www.flickr.com/photos/gnackgnackgnack/3159760361
- #15: https://www.flickr.com/photos/hormiga_jellou/8528650742
- #19: https://www.flickr.com/photos/ccpixel/4913826800
- #22: https://www.flickr.com/photos/lambj/3471721865