Open hack 2011-ppt-draft-final
- 2. YAHOO! SEARCH BOSS Rahul Hampole Product Manager and Unofficial Evangelist
- 3. WHAT IS BOSS? BUILD OWN SEARCH Service
- 4. WHAT DOES BOSS GIVE YOU? Search Data and Infrastructure BOSS is a service that provides you (the developer) flexible access to different types of data from Yahoo and allows you to build powerful commercial search applications with that data. Monetization (We give you Ads!!) BOSS provides you Search Advertising and simple terms so that you can monetize that innovative product and continue to invest your personal time in it. BOSS also gives you Support and Tools to Support and Tools get your product working.
- 5. WHAT DOES THAT MEAN? Restful XML and JSON API Web, Image, Spelling, News and Search Ads More services soon Flexibility to Blend and Re-rank Results Create your own look and feel Change ranking Mix it with other API’s oAuth based Authentication
- 6. WHAT ELSE DO YOU GET Web and Limited Web results (smaller subset and at most 3 days old) Complex query combinations and filters Search for data in different markets Image attributes like height, width, etc Time span filtering for News Search Microformat and RDF data Extended abstracts Recognizes most search filters from Yahoo! and Google (backdoor hacks)
- 7. HOW DO I HACK WITH IT?
- 8. HOW DO I SIGN UP Self-serve sign up with simple Credit Card/Paypal payment options Visit BOSS Page or wait until the end for pricing Simplified pricing based on query type A combined bill for developers taking Search Advertising One signup, use in any market Don’t bother for now, we have a key setup for you
- 9. THE QUERY Tells you what the user is looking for Powers secondary APIs Can be generated by a search box, URL, tags or keyword extraction from the page. Generates related topics The Query is your BFF! e.g. http://yboss.yahooapis.com/ysearch/web?q=“Dark Knight”&format=xml
- 10. SAMPLE CALLS Getting multiple data sets /ysearch/web,images,news?q=obama /ysearch/web,images,news?web.q=obama&images.q=flower&news.q=egypt Searching through sites A Simple Movie Search /ysearch/web?q=“Dark Knight”& sites=movies.yahoo.com,netflix.com,imdb.com AND/OR operators /ysearch/web?q="steve jobs"AND((ipad)OR(iphone))&sites=bestbuy.com,newegg.com Important: Use Braces or quotes
- 11. UNARY OPERATORS Search for Batman but not “Dark Knight” q=(batman -“Dark Knight") Find pages with “Heath Ledger” but not “Dark Knight” q=+”heath ledger”–”Dark Knight”&sites=movies.yahoo.com Force auto-spelling off q=+”drk knight”
- 12. SEARCHING IN BODY AND IN TITLE Searching for Dark Knight in the Title on Yahoo movies q=reviews intitle:"dark knight"&sites=movies.yahoo.com Searching for Dark Knight in the Title in Yahoo movies containing Christian Bale q=reviews intitle:"dark knight" inbody:"christian bale"&sites=movies.yahoo.com
- 13. MARKET AND DOCUMENT SPECIFIC FILTERS Search for “Dark Knight” in Romania specific sites q=“Dark Knight”&market=ro-ro Search for “PDF‟s containing “Dark Knight” q=“Dark Knight”&type=pdf Search for MS Office type (except PPT‟s) containing “Dark Knight” q=“Dark Knight”&type=msoffice,-ppt
- 14. OUTPUT
- 15. IMAGE SEARCH PARAMETERS Search for images that are not offensive /ysearch/images?q=“san francisco”&filter=yes Search for images that are wallpaper size /ysearch/images?q=“san francisco”&dimensions=wallpaper Search for a image at a certain refer URL /ysearch/images?q=yahoo&refererurl=http://www.flickr.com Interesting Output Fields format, file size, height, width, title, total result count
- 16. NEWS SEARCH PARAMETERS Search news that is less than 7 days old ysearch/news?q=osama&age=7d / Search news that is between 20hrs and 2 days old /ysearch/news?q=osama&age=20h2d Re-rank news results by date /ysearch/news?q=osama&ranking=true Interesting Output Fields Source, Date, Source URL
- 17. BOSS + YQL Table Name: boss.search Parameters Example Consumer Key ck - Consumer Secret secret - Query Term q ‘yahoo’ Service service ‘news’ e.g. select * from boss.search where ck=… and secret=… and q=„yahoo‟ and service=„news‟
- 18. BOSS HACK PACKET PBWorks Site • This presentation • oAuth information • Code Samples available • PHP, Ruby, Perl Old BOSS Hacks: http://bosshacks.com Tweet your hacks #ysearchboss, #openhackeu Follow me at @ysearchboss Special BOSS prize
- 19. UNDERSTAND OAUTH Identification Consumer Key – Used to make a call to the API Consumer Secret – Used for 3 legged oAuth (not used for BOSS) Making a call (www.oauth.net/code) -Consumer Key -Nonce – Random string generated by oAuth (prevents replay attacks) -Signature – Generated by library -Signature Method – Various types of methods supported (e.g. HMAC-SHA1) -oAuth Timestamp –Unix time (valid for 5 minutes only) -oAuth version – 1.0 We have code samples in PHP, Perl, Ruby for you!!
- 20. HACK IDEAS AND USEFUL API’S RealTime Twitter/Facebook API Video YouTube data API Vertical search engines Programmable web has interesting API‟s Local Search Engines Yahoo Geocoding services e.g. Placefinder Chrome extensions Mobile Applications
- 21. EXAMPLE HACKS
- 22. DUCKDUCKGO.COM
- 23. INTERCEDER
- 24. INQUISITOR: BROWSER EXTENSTION (v1) Hack: http://www.inquisitorx.com/firefox/index_en.php 24
- 25. ASK-BOSS (v1) Hack: http://ask-boss.appspot.com Code: https://github.com/saurabhsahni/Hacks/tree/master/askBOSS
- 26. MORE RESOURCES Yahoo! BOSS: http://developer.yahoo.com/boss BOSS Technical Documentation: http://developer.yahoo.com/search/boss/boss_api_guide/ YQL: http://developer.yahoo.com/yql Fire Eagle: http://developer.yahoo.com/fireeagle/ Google App Engine: http: //appengine.google.com Amazon Web Services: http://aws.amazon.com oAuth: http://oauth.net/ Open Social: http://www.opensocial.org/ Open Data: http://theinfo.org Alt Search Engines: http://www.altsearchengines.com/
- 28. BOSS MONETIZATION Two business Models CPM Only Data Type Web Limited Images News Spelling Web Price (1000 queries) $0.80 $0.40 $0.30 $0.10 $0.10 CPM + RPM We give you Ads and a revenue share Daily reporting for Ads Extensive Support through Syndication partner
- 29. OTHER YAHOO SEARCH SERVICES Yahoo! Hosted Search Yahoo! Site Search Yahoo! hosted service for Web search Yahoo! hosted site search solution Limited display flexibility Better relevance algorithm based on No costs associated with the service type of content No Blending/Re-ranking Web backfill of results Revenue share from Yahoo! Search Ads with Ads revenue share