Open Innovation: Smart Solutions for R&D Pipelines
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This document discusses organizations embracing open innovation and provides examples of how large corporations are augmenting internal R&D through various open innovation modes. It then summarizes case studies of open innovation efforts at Bosch, Eli Lilly, Evonik Industries, Ford, HP Labs, Huawei Technologies, Pfizer, Samsung, and highlights outcomes such as new partnerships, increased innovation budget/resources, accelerated development timelines, and adoption of new technologies. The research was a collaboration between Accenture and Purdue University to study open innovation practices.
Open Innovation: Smart Solutions for R&D Pipelines
- 1. OPEN INNOVATIONSMART SOLUTIONS FOR R&D PIPELINES
- 2. ORGANIZATIONS ARE EMBRACING OPEN INNOVATION Copyright 2017 Accenture. All rights reserved. 2 Our research reveals four modes of open innovation: LARGE CORPORATIONS ARE AUGMENTING THEIR INTERNAL R&D MODE 3 Platform/contest MODE 1 Traditional IP contract MODE 4 Community MODE 2 Partnership of companies combine competitions with partnerships to solve complex problems 60% of companies innovate by pairing traditional IP contracts and competitions 70%
- 3. OPEN INNOVATION AT BOSCH Copyright 2017 Accenture. All rights reserved. 3 THE CHALLENGE: SEEKING ENVIRONMENTALLY FRIENDLY STORAGE SOLUTIONS Outcomes:What Bosch did: • Established three new partnerships • Became active in the energy storage discussion • Increased capacity for open innovation • 20% of innovation budget allocated to open innovation • 200 dedicated F/T open innovation employees READ THE FULL STORY
- 4. OPEN INNOVATION AT ELI LILLY AND COMPANY Copyright 2017 Accenture. All rights reserved. 4 THE CHALLENGE: ACCELERATING THE DEVELOPMENT OF NEW DRUG THERAPIES Outcomes:What Eli Lilly did: • Accessed an online community of scientists • Created a three-step compound screening process • Redefined data sharing rules • Sharing test samples made drug discovery resource efficient and time-bound • Supports internal learning and external scientists READ THE FULL STORY
- 5. OPEN INNOVATION AT EVONIK INDUSTRIES Copyright 2017 Accenture. All rights reserved. 5 THE CHALLENGE: DEVELOPING NON-VACUUM-BASED PROCESS TECHNOLOGIES TO PRODUCE ELECTRONIC DEVICES AT LOWER COST Outcomes:What Evonik did: • Employed an external consultant to outline the vision • Developed information- sharing rules • Used new governance models to coordinate innovation • Launched new technology iXsenic® S to improve hi-res displays • Established Evonik Meets Science program READ THE FULL STORY
- 6. OPEN INNOVATION AT FORD Copyright 2017 Accenture. All rights reserved. 6 THE CHALLENGE: CREATING SMART MOBILITY SOLUTIONS BACKED BY A POWERFUL OPEN-SOURCE PLATFORM Outcomes:What Ford did: • Formed a unique community (OpenXC) of smart mobility innovators • Used an API to offer controlled access to data • Pooled expertise: Technology, domain and end users • OpenXC is being adopted as an industry standard • New applications have been developed e.g. haptic gear knob READ THE FULL STORY
- 7. OPEN INNOVATION AT HP LABS Copyright 2017 Accenture. All rights reserved. 7 THE CHALLENGE: PARTNERING WITH A MOVIE STUDIO TO SUPPORT 3D ANIMATED FILM PRODUCTION Outcomes:What HP Labs did: • Partnered with specialist DreamWorks Animation • Secured alignment and mutual commitment • Experimented and created prototypes • Introduced new Utility Rendering Service • Licensed the technology to 100+ movie studios READ THE FULL STORY
- 8. OPEN INNOVATION AT HUAWEI TECHNOLOGIES Copyright 2017 Accenture. All rights reserved. 8 THE CHALLENGE: CREATING AN INTERNET OF THINGS CELLULAR SOLUTION Outcomes:What Huawei did: • Focused on industry collaborations • Chose companies with shared or similar interests • Designed a problem- solving process based around customer needs • Introduced new technology within three years—two years faster than in the past • Developed a more disciplined approach to open innovation READ THE FULL STORY
- 9. OPEN INNOVATION AT PFIZER Copyright 2017 Accenture. All rights reserved. 9 THE CHALLENGE: DEVELOPING A TECHNOLOGY-ENABLED PACKAGING DEVICE FOR PREFILLED SYRINGES Outcomes:What Pfizer did: • Used a team-based contest approach via an intermediary • Formally clarified the rules around data and information exchange • Gained support from internal volunteers • Developed a solution that exceeded expectations • Gained additional prototype ideas at fixed cost READ THE FULL STORY
- 10. OPEN INNOVATION AT SAMSUNG Copyright 2017 Accenture. All rights reserved. 10 THE CHALLENGE: INNOVATING WITH INTERNET OF THINGS TECHNOLOGIES FOR A BETA VERSION PLATFORM Outcomes:What Samsung did: • Used a contest to gather ideas for IoT apps • Openly shared information and ideas for new concepts • Kept contestants informed and committed with cash incentives • Received 150 submissions from its innovation contest • Positioned the company and the platform for the future READ THE FULL STORY
- 11. ABOUT THE RESEARCH WWW.ACCENTURE.COM/RANDDINNOVATION Copyright 2017 Accenture. All rights reserved. 11 Collaborated with The Research Center for Open Digital Innovation at Purdue University Revenues of at least US$250 million 1,000 employees Selected 8 study targets who had performed open innovation for 2 years
- 12. CONTACT US Copyright 2017 Accenture. All rights reserved. 12 The smart way to open your innovation process RAGHAV NARSALAY Managing Director Accenture Research raghav.narsalay@accenture.com SABINE BRUNSWICKER Associate Professor for Innovation and Director Research Center for Open Digital Innovation Purdue University sbrunswi@purdue.edu VISIT WWW.ACCENTURE.COM/RANDDINNOVATION
- 13. Copyright 2017 Accenture. All rights reserved. 13 ABOUT ACCENTURE Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 394,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com. ABOUT ACCENTURE RESEARCH Accenture Research shapes trends and creates data-driven insights about the most pressing issues global organizations face. Combining the power of innovative research techniques with a deep understanding of our clients’ industries, our team of 250 researchers and analysts spans 23 countries and publishes hundreds of reports, articles and points of view every year. Our thought-provoking research—supported by proprietary data and partnerships with leading organizations such as MIT and Singularity—guides our innovations and allows us to transform theories and fresh ideas into real-world solutions for our clients. ABOUT THE RESEARCH CENTER FOR OPEN DIGITAL INNOVATION The Research Center for Open Digital Innovation (RCODI) is home to scholars and researchers who advance the understanding of open innovation models in the digital age. Through rigorous research and virtual experimentation, the center deepens our understanding of the Drivers of our society's innovation productivity. The interdisciplinary team also develops tools and instruments that increase this productivity by supporting collective and collaborative processes of humans and increasingly smart systems. Based in Purdue University’s Discovery Park, RCODI is also actively engaged in developing graduate education programs that will mold future leaders, system designers and researchers. To learn more about the center visit www.purdue.edu/opendigital