Open net∞WORKing Organizations: Creating Sustainable Enterprises
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This document summarizes a presentation on creating sustainable enterprises through open networking organizations. It discusses how sustainable companies operate as complex webs of relationships and share characteristics like using a network mindset and incentivizing collaboration. New metrics are needed to measure triple bottom line impacts and network value. The presentation advocates architecting stakeholder participation, sharing knowledge openly, and using strategy to drive networked innovation initiatives.
Open net∞WORKing Organizations: Creating Sustainable Enterprises
- 1. Open net∞WORKing Organizations: Creating Sustainable Enterprises Jenny Ambrozek & Victoria G. Axelrod ODNetwork NY January 19, 2010 © J.Ambrozek & V.G. Axelrod 2010 1 1 Graphic source
- 2. What enterprises top your list as sustainability thought leaders? Please list up to 3 companies on separate sticky notes You have 15 seconds No discussion © J.Ambrozek & V.G. Axelrod 2010 2
- 3. What do these Companies Share? © J.Ambrozek & V.G. Axelrod 2010 3
- 4. Harvard Business Review September (2009) © J.Ambrozek & V.G. Axelrod 2010 4
- 5. How do Sustainable Enterprises Operate? Walmart Organization Chart & The Official Board Supply Chain Management Review Structure + Intentional net∞WORKing © J.Ambrozek & V.G. Axelrod 2010 5
- 6. Organizations are Complex Network Webs Value Networks Customer Co- Creation Partner Networks Knowledge Networks Supply Chains Industry Groups Innovation Communities of Practice High Performers Alumni Networks Business value is created through interaction. Relationships build capital. © J.Ambrozek & V.G. Axelrod 2010 6
- 7. © J.Ambrozek & V.G. Axelrod 2010 7
- 8. Technology is a Driving Force “Transistor density of integrated circuits will double every 2 years” © J.Ambrozek & V.G. Axelrod 2010 8 ~ Gordon Moore, Intel Co-founder, 1965
- 9. Defining Sustainable Enterprises 1 Network minds for leaders and employees 2 Leadership through reason & respectful influence over command and control 3 Network language & knowledge shifts thinking & acting 4 Architecting participation builds stakeholder networks 5 Collaboration and co-creation are incented 6 Triple bottom line & network value measures in use 7 Strategy drives all initiatives. © J.Ambrozek & V.G. Axelrod 2010 9
- 10. 1. Network Mindset Prevails © J.Ambrozek & V.G. Axelrod 2010 10
- 11. 2. Leading through Reason & Influence Control Direct control DECREASES Influence Enterprise systems Social Technology Ethernet Web 1.0 Web 2.0 , Semantic Web 1973 1991 Time as social technology INCREASES © J.Ambrozek & V.G. Axelrod 2010 11
- 12. 3. net∞WORK Knowledge & Language = Proprietary Focus Group net∞WORKing Collected Intelligence Crowdsourcing Open Source Evolving Intelligence © J.Ambrozek & V.G. Axelrod 2010 12
- 13. 4. Engaging Stakeholder Networks: Changing Patterns of Participation Attention Connection Participation Contribution Value Adapted from Ross Mayfield April 2006 Architecting Participation is a Skill © J.Ambrozek & V.G. Axelrod 2010 13
- 14. net∞WORK Value ODNetwork, New York Closed Strong Ties Structural Holes Open Weak Ties © J.Ambrozek & V.G. Axelrod 2010 14
- 15. 5. Incentives Reward Collaboration and Co-creation © J.Ambrozek & V.G. Axelrod 2010 15
- 16. 6. New Metrics -- Triple Bottom Line & Network Capital Value Economic, Environment & Social Beyond ROI © J.Ambrozek & V.G. Axelrod 2010 16 Valuing Intangibles
- 17. 7. Strategy Drives All Initiatives © J.Ambrozek & V.G. Axelrod 2010 17
- 18. Networked Innovation Creates Sustainable Enterprises © J.Ambrozek & V.G. Axelrod 2010 18 V.G. Axelrod 2010 Visit the 21st Century Organization blog to learn more
- 19. Wikisourcing Sustainable Enterprises 2009 “Building a virtual Sustainable Enterprise Network library of business Connecting practitioners and thought leaders via Ning cases for sustainable practices” © J.Ambrozek & V.G. Axelrod 2010 ~ SEN Member 19 2008
- 20. Continuing the Conversation 21st Century Organization Blog http://c21org.typepad.com Sustainable Enterprise Network http://sustainableenterprise.ning.com/ Wikisourcing Sustainable Enterprises http://open-sustainability.org/wiki/WSE Jenny Ambrozek Victoria Axelrod jenny@sageway.com Vaxelrod@axelrodbecker.com @sagenet @vaxelrod © J.Ambrozek & V.G. Axelrod 2010 20