Open Service Design at the SDC 2010
4 likes749 views
The document discusses strategies to encourage a design-oriented mindset among individuals and businesses, emphasizing the importance of openness, collaboration, and participation in open service design. It outlines a structured design process consisting of framing, exploring, ideating, strategizing, co-designing, and delivering, aimed at creating unique and desirable services. The authors also highlight the significance of understanding client and customer needs to effectively engage them in the design process.
Open Service Design at the SDC 2010
- 1. How To EncouragE EvEryonE To THink and acT LikE dEsignErs?
- 2. giuLia Piu @giulipi Eva guErra @evastruz giulia piu & eva guerra open service design How To EncouragE EvEryonE To THink and acT LikE dEsignErs?
- 3. evolution, perception and value oF design communication Brand product weB packaging industrial interaction Furniture grapHics tHinking interior FasHion services transport arcHitecture ers i gn ot d es he money saver r d is ci y e pl ar iv in nd er n$ y lv g es lo & eco e o MONEY SAVER ms o xp d & Ho e Bl s e t o R me ME VE pr TH OL MS expen$ive OD ronment OL LE O GY OB cr & PR ea “a tive ar y ExtENDED DEfINItIoN rt an nd a luxury ist d co DESIGN se of DESIGN ic” creative and artistic IS alSo: DESIGN (p & IAL IN ria l IS: al int ER D TE te nd ma ls a ts) ux im roce M AT S ANES) GR ua Jec ur y IM ESSE VIC mass produc- tion s AL (vi oB eg SOCIAL BENEFITS ma ss OC SER NE (PR ED ra & isu er te es ma ln (v at nvi ria an social BeneFits & m ee l d se ss d rv e al ial ice b pr s) us s od an in d uc es oB tio s Je e s n cts ) ies commu nit giulia piu & eva guerra open service design How To EncouragE EvEryonE To THink and acT LikE dEsignErs?
- 4. 80% economy is Based giulia piu & eva guerra open service design How To EncouragE EvEryonE To THink and acT LikE dEsignErs?
- 5. 80% economy is poor Based and deliver giulia piu & eva guerra open service design How To EncouragE EvEryonE To THink and acT LikE dEsignErs?
- 6. giulia piu & eva guerra open service design How To EncouragE EvEryonE To THink and acT LikE dEsignErs?
- 7. openess one. FroM sTar-dEsignErs To crEaTivE ParTnErs giulia piu & eva guerra open service design How To EncouragE EvEryonE To THink and acT LikE dEsignErs?
- 8. openess two. coLLaBoraTion and ParTiciPaTion giulia piu & eva guerra open service design How To EncouragE EvEryonE To THink and acT LikE dEsignErs?
- 9. openess 3. rEcEPTivE BusinEssEs giulia piu & eva guerra open service design How To EncouragE EvEryonE To THink and acT LikE dEsignErs?
- 10. open service design is a strategy to engage Business and customers in tHe process oF designing uniQue services tHat are FeasiBle and viaBle For tHe Businesses and desiraBle and usaBle For tHeir customers. giulia piu & eva guerra open service design How To EncouragE EvEryonE To THink and acT LikE dEsignErs?
- 11. How services are designed? wHat BusinEss MarkET BusinEss MarkETing FinanciaL iMPLEMEnTaTion idEa rEsEarcH ModELLing sTraTEgy ModELLing giulia piu & eva guerra open service design How To EncouragE EvEryonE To THink and acT LikE dEsignErs?
- 12. How services are designed? wHat BusinEss MarkET BusinEss MarkETing FinanciaL iMPLEMEnTaTion idEa rEsEarcH ModELLing sTraTEgy ModELLing wHo Bs cs d giulia piu & eva guerra open service design How To EncouragE EvEryonE To THink and acT LikE dEsignErs?
- 13. How services are designed? Bs cs d d sErvicE giulia piu & eva guerra open service design How To EncouragE EvEryonE To THink and acT LikE dEsignErs?
- 14. ? Bs cs d giulia piu & eva guerra open service design How To EncouragE EvEryonE To THink and acT LikE dEsignErs?
- 15. Bs cs d giulia piu & eva guerra open service design How To EncouragE EvEryonE To THink and acT LikE dEsignErs?
- 16. nEw dEsignEr iMagE designer’s tools giulia piu & eva guerra open service design How To EncouragE EvEryonE To THink and acT LikE dEsignErs?
- 17. TooLkiT d giulia piu & eva guerra open service design How To EncouragE EvEryonE To THink and acT LikE dEsignErs?
- 18. open service design process: toolkit wHat ? ! FraME EXPLorE idEaTE sTraTEgy co-dEsign dELivEry wHo Bs cs d giulia piu & eva guerra open service design How To EncouragE EvEryonE To THink and acT LikE dEsignErs?
- 19. FraME wHo arE you? wHaT arE your vaLuEs? wHaT arE your oBJEcTivEs? wHicH rEsourcEs do you HavE’? wHaT arE your consTrains? understand clients’ motivations and goals d Bs giulia piu & eva guerra open service design How To EncouragE EvEryonE To THink and acT LikE dEsignErs?
- 20. EXPLorE wHo arE your cusToMErs? ? wHaT arE THE oPPorTuniTiEs? wHaT arE THE risks? understand customers needs, wants and desire Bs cs d giulia piu & eva guerra open service design How To EncouragE EvEryonE To THink and acT LikE dEsignErs?
- 21. idEaTE wHaT is THE cHaLLEngE? ! How can you soLvE iT? wHaT is THE cusToMEr EXPEriEncE? wHy is iT uniQuE? identiFy tHe rigHt cHallenge and develop possiBle solutions cs d Bs giulia piu & eva guerra open service design How To EncouragE EvEryonE To THink and acT LikE dEsignErs?
- 22. sTraTEgy is THE idEa uniQuE? wHaT is THE MarkET? How MucH iT’s going To cosT? wHaT HaPPEns iF THE idEa doEsn’T work? plan How to develop an idea d Bs giulia piu & eva guerra open service design How To EncouragE EvEryonE To THink and acT LikE dEsignErs?
- 23. co-dEsign How do i MakE THE idEa TangiBLE? How can i rEacH My audiEncE? How can i BuiLd a rELaTionsHiP wiTH My cusToMErs? Quickly sHape and test an idea d cs Bs giulia piu & eva guerra open service design How To EncouragE EvEryonE To THink and acT LikE dEsignErs?
- 24. dELivEry wHo do i nEEd? How Long is iT going To TakE? How do i know THE idEa is iMPLEMEnTEd corrEcTLy? Bring tHe idea to liFe d Bs cs giulia piu & eva guerra open service design How To EncouragE EvEryonE To THink and acT LikE dEsignErs?
- 25. ? ! FraME EXPLorE idEaTE sTraTEgy co-dEsign dELivEry BrieF giulia piu & eva guerra open service design How To EncouragE EvEryonE To THink and acT LikE dEsignErs?
- 26. THE 10,000 Hour ruLE malcom gladwell giulia piu & eva guerra open service design How To EncouragE EvEryonE To THink and acT LikE dEsignErs?
- 27. designer as coacH giulia piu & eva guerra open service design How To EncouragE EvEryonE To THink and acT LikE dEsignErs?
- 28. case study giulia piu & eva guerra open service design How To EncouragE EvEryonE To THink and acT LikE dEsignErs?
- 29. giulia piu & eva guerra open service design How To EncouragE EvEryonE To THink and acT LikE dEsignErs?
- 30. BusinEss idEa :internet Based service to connect people in tHe perFormance arts giulia piu & eva guerra open service design How To EncouragE EvEryonE To THink and acT LikE dEsignErs?
- 31. service design process wHat BusinEss MarkET BusinEss MarkETing FinanciaL iMPLEMEnTaTion idEa rEsEarcH ModELLing sTraTEgy ModELLing wHo Bs cs d giulia piu & eva guerra open service design How To EncouragE EvEryonE To THink and acT LikE dEsignErs?
- 32. giulia piu & eva guerra open service design How To EncouragE EvEryonE To THink and acT LikE dEsignErs?
- 33. wHat went wrong? giulia piu & eva guerra open service design How To EncouragE EvEryonE To THink and acT LikE dEsignErs?
- 34. service Has not Being designed By anyBody! giulia piu & eva guerra open service design How To EncouragE EvEryonE To THink and acT LikE dEsignErs?
- 35. BusinEss idEa :inTErnET BasEd sErvicE To connEcT PEoPLE in THE PErForMancE arTs giulia piu & eva guerra open service design How To EncouragE EvEryonE To THink and acT LikE dEsignErs?
- 36. THE dEsign ProcEss For BusinEssEs FraME EXPLORE IDEATE sTraTEgy CO-DESIGN dELivEry giulia piu & eva guerra open service design How To EncouragE EvEryonE To THink and acT LikE dEsignErs?
- 37. EXPLorE wHo arE your cusToMErs? ? wHaT arE THE oPPorTuniTiEs? wHaT arE THE risks? understand customers needs, wants and desire cs Bs d giulia piu & eva guerra open service design How To EncouragE EvEryonE To THink and acT LikE dEsignErs?
- 38. idEaTE wHaT is THE cHaLLEngE? ! How can you soLvE iT? wHaT is THE cusToMEr EXPEriEncE? wHy is iT uniQuE? identiFy tHe rigHt cHallenge and develop possiBle solutions cs d Bs giulia piu & eva guerra open service design How To EncouragE EvEryonE To THink and acT LikE dEsignErs?
- 39. co-dEsign How do i MakE THE idEa TangiBLE? How can i rEacH My audiEncE? How can i BuiLd a rELaTionsHiP wiTH My cusToMErs? Quickly sHape and test an idea cs d Bs giulia piu & eva guerra open service design How To EncouragE EvEryonE To THink and acT LikE dEsignErs?
- 40. ? ! FraME EXPLorE idEaTE sTraTEgy co-dEsign dELivEry + 3 days oF a design coacH giulia piu & eva guerra open service design How To EncouragE EvEryonE To THink and acT LikE dEsignErs?
- 41. BeFore aFter giulia piu & eva guerra open service design How To EncouragE EvEryonE To THink and acT LikE dEsignErs?
- 42. sHe Became a design tHinker! “It was very eye opening and helped me grasp the whole concept and fine tune things in my mind. I felt like: 1. I could communicate the concept in detail both verbally and visually. 2. I could understand clearly the scope and limitations of my project. 3. It was also much faster to give to a designer and to get the developers working based on the wire frames....” Nada Sabet, Founder Meetphool giulia piu & eva guerra open service design How To EncouragE EvEryonE To THink and acT LikE dEsignErs?
- 43. THank you! www.Businessdesigntools.com giulia piu & eva guerra open service design How To EncouragE EvEryonE To THink and acT LikE dEsignErs?