Opening Keynote at ICIN 2011 - OMA API Program
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The document discusses the growth potential of the mobile applications market, highlighting that significant standardization through the Open Mobile Alliance (OMA) APIs is essential for developers to access network resources and reach broader subscriber bases. It emphasizes the fragmentation challenge within the current application development ecosystem, where both operators and developers have limited reach, thus preventing scalable growth. Standardizing APIs is presented as a solution to reduce development costs, increase deployment efficiency, and foster a diverse range of applications and services.
![The Apps Market is big, and becoming bigger
• MarketsAndMarkets expects the global mobile applications market to be worth
$25.0 billion in 2015 [1]
• IDC predicts app revenues will surpass $35 billion in 2014 [2]
• Canalys expects that app store revenue will reach $36.7 billion by 2015 [3]
• Gartner: Applications stores are creating a revenue opportunity that will reach
$58 billion in 2014 [4]
– Compare:
• Weight-loss and health nutrition are a $60 billion industry
• Gaming is a $60 billion industry
• Coffee is a $60 billion industry
• Whatever number you want to use, it’s huge
ICIN 2011, Musa Unmehopa www.openmobilealliance.org](https://image.slidesharecdn.com/oma-keynote-presentation-icin2011-unmehopa-20110929-111004105317-phpapp02/85/Opening-Keynote-at-ICIN-2011-OMA-API-Program-4-320.jpg)
![References
• [1] “World Mobile Applications Market - Advanced technologies, Global Forecast
(2010 - 2015)”, Markets and Markets, Aug 2010, Pages: 217,
http://www.researchandmarkets.com/
• [2] “Worldwide and U.S. Mobile Applications, Storefronts, and Developer 2010–
2014 Forecast and Year-End 2010 Vendor Shares: The "Appification" of
Everything?”, Dec 2010 (Doc # 225668), 44 pages, http://www.idc.com/
• [3] “Canalys Mobile App Store Analysis forecast”, June 2011,
http://canalys.com/
• [4] “Forecast: Mobile Application Stores, Worldwide, 2008-2014”, December
2010, http://www.gartner.com/
ICIN 2011, Musa Unmehopa www.openmobilealliance.org](https://image.slidesharecdn.com/oma-keynote-presentation-icin2011-unmehopa-20110929-111004105317-phpapp02/85/Opening-Keynote-at-ICIN-2011-OMA-API-Program-29-320.jpg)
Opening Keynote at ICIN 2011 - OMA API Program
- 1. Supporting Innovation in an Open ICT Service Environment ICIN 2011 “From Bits to Data, From Pipes to Cloud” 4 October 2011 Musa Unmehopa Technical Plenary Chairman, OMA Senior Manager, Alcatel-Lucent ICIN 2011, Musa Unmehopa www.openmobilealliance.org
- 2. What I’ll be Talking About ICIN 2011, Musa Unmehopa www.openmobilealliance.org
- 3. THE MARKET OPPORTUNITY ICIN 2011, Musa Unmehopa www.openmobilealliance.org
- 4. The Apps Market is big, and becoming bigger • MarketsAndMarkets expects the global mobile applications market to be worth $25.0 billion in 2015 [1] • IDC predicts app revenues will surpass $35 billion in 2014 [2] • Canalys expects that app store revenue will reach $36.7 billion by 2015 [3] • Gartner: Applications stores are creating a revenue opportunity that will reach $58 billion in 2014 [4] – Compare: • Weight-loss and health nutrition are a $60 billion industry • Gaming is a $60 billion industry • Coffee is a $60 billion industry • Whatever number you want to use, it’s huge ICIN 2011, Musa Unmehopa www.openmobilealliance.org
- 5. What about today? Can the market scale up? • Estimates about the size of the Applications Market in 2010 vary between $2 billion and $4 billion • Even if we take the high end ($4 billion), the market would have to double nearly every year to reach $58 billion in 2014 ICIN 2011, Musa Unmehopa www.openmobilealliance.org
- 6. What about today? Can the market scale up? • Estimates about the size of the Applications Market in 2010 vary between $2 billion and $4 billion • Even if we take the high end ($4 billion), the market would have to double nearly every year to reach $58 billion in 2014 scalable ? • Is the current model • Can the current model support this growth ? ICIN 2011, Musa Unmehopa www.openmobilealliance.org
- 7. What about today? Can the market scale up? • Estimates about the size of the Applications Market in 2010 vary between $2 billion and $4 billion • Even if we take the high end ($4 billion), the market would have to double nearly every year to reach $58 billion in 2014 scalable ? • Is the current model • Can the current model support this growth ? NO! ICIN 2011, Musa Unmehopa www.openmobilealliance.org
- 8. THE STANDARDIZATION CHALLENGE ICIN 2011, Musa Unmehopa www.openmobilealliance.org
- 9. APIs proliferate! • 128 Location APIs • 129 SMS APIs • 53 Payment APIs • 14 MMS APIs ICIN 2011, Musa Unmehopa www.openmobilealliance.org
- 10. Today’s Problem • Each operator can only reach a small set of application developers ICIN 2011, Musa Unmehopa www.openmobilealliance.org
- 11. Today’s Problem • Each operator can only reach a small set of application developers • Each application developer can only reach the subscriber base of a few operators ICIN 2011, Musa Unmehopa www.openmobilealliance.org
- 12. Today’s Problem • Each operator can only reach a small set of application developers • Each application developer can only reach the subscriber base of a few operators • Does not scale ICIN 2011, Musa Unmehopa www.openmobilealliance.org
- 13. THE ROLE AND CONTRIBUTION OF OMA ICIN 2011, Musa Unmehopa www.openmobilealliance.org
- 14. OMA APIs Standardize Access to Unique Resources within Operator Networks ICIN 2011, Musa Unmehopa www.openmobilealliance.org
- 15. The Value of Standardized APIs ICIN 2011, Musa Unmehopa www.openmobilealliance.org
- 16. The Value of Standardized APIs Available to any developer community independent of the development platform ICIN 2011, Musa Unmehopa www.openmobilealliance.org
- 17. The Value of Standardized APIs Available to Expose network assets any developer community independent of the independent of the signaling protocols, development platform network platforms, or access technology ICIN 2011, Musa Unmehopa www.openmobilealliance.org
- 18. The Value of Standardized APIs Available to Expose network assets any developer community independent of the independent of the signaling protocols, development platform network platforms, or access technology Reduces development cost and time-to-market for new applications and services ICIN 2011, Musa Unmehopa www.openmobilealliance.org
- 19. The Value of Standardized APIs Available to Expose network assets any developer community independent of the independent of the signaling protocols, development platform network platforms, or access technology Reduces development cost Simplifies and fuels and time-to-market wider deployment of for new applications existing applications and services and services ICIN 2011, Musa Unmehopa www.openmobilealliance.org
- 20. The Value of Standardized APIs Available to Expose network assets any developer community independent of the independent of the signaling protocols, development platform network platforms, or access technology Operators benefit Developers benefit Users benefit Everybody benefits Reduces development cost Simplifies and fuels and time-to-market wider deployment of for new applications existing applications and services and services ICIN 2011, Musa Unmehopa www.openmobilealliance.org
- 21. OMA APIs, a big list and growing SOAP/WSDL APIs • Account Management Abstract APIs • Audio Call • Call Control • Application Driven QoS • Call Notification • Call Notification • Call Handling • Call Handling • Context Entity Discovery • Content Management • Context Information • Device Capabilities • Generic Data Change Notification • Geocoding • Generic Data Management RESTful APIs • Multimedia Conference • Identity Management • Address List Management • Multimedia Messaging • Identity Resolution • Audio Call • Multimedia Multicast Session mgt • Multimedia Conference • Call Control • Multimedia Streaming Control • Multimedia List Handling • Call Notification • Payment • Service Discovery • Device Capabilities • Policy • Service Registration • Multimedia Messaging • Presence • Payment • Short Messaging • Presence • Terminal Location • Service User Profile Management • Terminal Status • Short Messaging • Third Party Call • Terminal Location • Terminal Status • Third Party Call ICIN 2011, Musa Unmehopa www.openmobilealliance.org
- 22. OMA IN THE INDUSTRY LANDSCAPE ICIN 2011, Musa Unmehopa www.openmobilealliance.org
- 23. The Industry Landscape looks complex and crowded ICIN 2011, Musa Unmehopa www.openmobilealliance.org
- 24. The Industry Landscape looks complex and crowded But is harmonized and coordinated ICIN 2011, Musa Unmehopa www.openmobilealliance.org
- 25. OMA receives market requirements from their industry partners Referencing OMA API specifications Re-using OMA Network APIs OMA Network APIs GSMA: OMA: Technical Specifications Rich Communication APIs Developer outreach Go-to-market Standards publication Business models RCS GSMA: OMA: Requirements Technical Specifications ICIN 2011, Musa Unmehopa Standards publication www.openmobilealliance.org 25
- 26. CONCLUSION ICIN 2011, Musa Unmehopa www.openmobilealliance.org
- 27. Conclusion • OMA APIs Standardize Access to Unique Resources within Operator Networks • Standardized APIs are necessary to help realize the tremendous growth potential for the Applications Market • OMA APIs expose the network assets that developers need - no matter what protocols, platforms or other APIs they use • Core network assets must be made available in order to deploy the wide variety of new applications and services that enter the market every day • The OMA set of APIs increases the portability of applications and services in order to reach the subscriber base of operators and service providers that deploy OMA APIs • As the number of APIs that perform the same functionality proliferate, fragmentation occurs. This limits developer access to subscribers, and operator and service providers' choices of development platforms and communities. The OMA API Program, through standardization, solves this problem http://www.openmobilealliance.org/API/ ICIN 2011, Musa Unmehopa www.openmobilealliance.org
- 28. REFERENCES AND BACKUP ICIN 2011, Musa Unmehopa www.openmobilealliance.org
- 29. References • [1] “World Mobile Applications Market - Advanced technologies, Global Forecast (2010 - 2015)”, Markets and Markets, Aug 2010, Pages: 217, http://www.researchandmarkets.com/ • [2] “Worldwide and U.S. Mobile Applications, Storefronts, and Developer 2010– 2014 Forecast and Year-End 2010 Vendor Shares: The "Appification" of Everything?”, Dec 2010 (Doc # 225668), 44 pages, http://www.idc.com/ • [3] “Canalys Mobile App Store Analysis forecast”, June 2011, http://canalys.com/ • [4] “Forecast: Mobile Application Stores, Worldwide, 2008-2014”, December 2010, http://www.gartner.com/ ICIN 2011, Musa Unmehopa www.openmobilealliance.org
- 30. OMA – Overview More than 150 members from across the mobile value chain • Founded June 2002 • Operators, terminal and software vendors, content and entertainment providers Interoperable service enablers across multiple domains • Architecture, Security, Charging and Network APIs • Person-to-Person Communications • Device Capabilities • Access to Content • Services Access Interface • Service Customization Current and Ongoing Technical Deliverables – more detail in presentation • 44 service enablers delivered in 2010 with 80 planned for 2011 • Ongoing refinement of interoperability testing program with Test on Demand in Q3 2011 • API Framework—building on success of GSMA OneAPI and Parlay affiliation • M2M Communications—enabling terminals as gateways and converged personal networks New and improved organizational structures and efficiencies • Fast track process for omitting or combining steps and deliverables in OMA Process • Min Max procedure for an alternative path to traditional testing of every OMA enabler Collaboration with other bodies—including WAC, GSMA, W3C & ETSI • Reduce duplication and fragmentation • New strategic program of liaisons with appointed Board level champions to other bodies • OMA maintains formal cooperation agreements or frameworks with nearly 50 industry bodies ICIN 2011, Musa Unmehopa www.openmobilealliance.org
- 31. OMA – Organizational Structure ICIN 2011, Musa Unmehopa www.openmobilealliance.org
- 32. Highlights of OMA Service Enablers Over 50 Candidate and Approved Enablers Published in the Last 18 Months Candidate Enabler Releases • OMA Device Management Smart Card V1_0 • OMA Lock and Wipe Management Object V1_0 • OMA Converged Address Book V1_0 • OMA XML Document Management V2_1 • OMA Secure Content Identification Mechanism V1_0 • OMA SIP Push V1_0 • OMA Location in SIP/IP Core V1_0 • OMA Secure User Plane Location V2_0 • OMA Mobile Search Framework V1_0 • OMA Mobile Codes V1_0 • OMA Mobile Advertising V1_0 • OMA Mobile Spam Reporting V1_0 • OMA Customized Multimedia Ringing 1.0 • OMA Presence Access Layer V 1.0 • OMA Mobile Spam Reporting V1.0 • OMA Application Layer Security Common Functions V1.1 • OMA Next Generation Service Interfaces V1.0 • OMA Digital Rights Management V2.2 • OAM Key Performance Indicators in OMA V1.0 • OMA Smart Card Web Server V1_2 • OMA Mobile SMIL V 1.0 (Reference Release) A Candidate Enabler Release (CER) delivers an approved set of open technical specifications that can be implemented in products and solutions, and then tested for interoperability. An Approved Enabler Release (AER) represents Candidate Enabler Releases that have gone through the Interoperability Program (IOP) of OMA. The IOP tests interoperability between different member company’s implementations—either within the OMA or through other means. ICIN 2011, Musa Unmehopa www.openmobilealliance.org
- 33. Highlights of OMA Service Enablers Approved Enabler Releases • OMA EFI V1.1 • OMA Browser Protocol Stack V1.2 • OMA Push V2.1 • OMA User Agent Profile V1.1 • OMA Rich-media Environment V 1.0 • OMA Games Services Client/Server Interface V1.0 • OMA DownLoad Over The Air V2.0 • OMA Browsing V2.4 (enhancements ph 2) • OMA Look and Feel Customization • OMA On Board key Generation / Wireless Public Key Infrastructure V1.0 • OMA Device Management V1_2 • OMA Smart Card Web Server V1_1 • OMA Presence SIMPLE V1_1 • OMA Global Service Architecture V1_0 (Reference Release) • OMA IMPS Implementation Guidelines V1_3 (Reference Release) A Candidate Enabler Release (CER) delivers an approved set of open technical specifications that can be implemented in products and solutions, and then tested for interoperability. An Approved Enabler Release (AER) represents Candidate Enabler Releases that have gone through the Interoperability Program (IOP) of OMA. The IOP tests interoperability between different member company’s implementations—either within the OMA or through other means. ICIN 2011, Musa Unmehopa www.openmobilealliance.org
- 34. More Information • OMA Communications Contact Bobby Fraher, External Communications Manager bobby@agilis-communications.com • 2011 Q2 OMA Quarterly Newsletter http://www.openmobilealliance.org/comms/pages/OMA_quarterly_2011_vol_2.htm • Full list of OMA Mobile Service Enablers http://www.openmobilealliance.org/Technical/releaseprogram.aspx • Interested in joining the OMA http://www.openmobilealliance.org/Membership/default.aspx ICIN 2011, Musa Unmehopa www.openmobilealliance.org