Operations & Systems
0 likes277 views
The document outlines a franchise model that includes both internal and external processes for operations. It emphasizes the importance of customer relationship management (CRM) in measuring and tracking effectiveness, as well as the role of innovation and marketing in creating a positive customer experience. Key elements include welcoming the customer, delivering services/products, and maintaining engagement through follow-ups and new offers.
Operations & Systems
- 1. Operations
- 2. Internal Process Franchise Model
- 3. External Process The Experience
- 4. Point of Entry • Welcome • Innovation • CRM
- 5. Presentation • Marketing • Why-Story • Educate • Results • Delivery
- 6. The Close Offer - Call to Action - Decision
- 8. Follow Up • Educate • Engage • Relationship
- 9. Gateway • Next Offer • Options • New Process • Stays on Current Follow Up
- 10. Key Points CRM - Measuring - Tracking