Opticon 2017 Experiment, Roll Out, and Launch
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This document discusses experimentation-driven product development and feature management using Optimizely. It notes that companies like Facebook run thousands of experiments at a time to rapidly iterate on their products. Google conducted over 9,800 search experiments and 1,653 launches in 2016 alone. The document promotes Optimizely's tools for feature flags to safely deploy new features, targeting to control access, and experimentation to prove the impact of changes before a full launch. It concludes with a call for questions.
Opticon 2017 Experiment, Roll Out, and Launch
- 1. opticon2017 Experiment, Roll Out, and Launch with Full Stack Jamie Connolly Product Manager Optimizely Robin Pam Sr. Product Marketing Manager Optimizely
- 2. opticon2017 Feature Management in Optimizely
- 4. opticon2017 Innovation in the physical world can take decades
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- 8. opticon2017 Innovation by the hour
- 9. opticon2017 At any given point in time, there isn't just one version of Facebook running, there are probably 10,000. Mark Zuckerberg “ “
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- 14. 9,800Google search experiments in 2016 www.google.com/search/howsearchworks/
- 15. 1,653Google search launches in 2016 www.google.com/search/howsearchworks/
- 22. DESIGN BUILD EXPERIMENT ITERATE LAUNCH PRAY
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- 25. opticon2017 FEATURE FLAGS Deploy quickly and safely EXPERIMENTATION Prove the impact of product development
- 26. opticon2017 TARGETING & ROLLOUTS Determine who has access to which experience FEATURE FLAGS Deploy quickly and safely EXPERIMENTATION Prove the impact of product development
- 27. opticon2017 TARGETING & MANAGEMENT Determine who has access to TARGETING & ROLLOUTS Determine who has access to which experience FEATURE FLAGS Deploy with safeguards EXPERIMENTATION Prove the impact of product development Feature Management
- 28. DESIGN BUILD EXPERIMENT ITERATE LAUNCH PRAY
- 31. opticon2017 How many experiments do you run per year? How many changes do you launch per year?
- 32. opticon2017 Your Product Roadmap is your Experiment Roadmap