This document discusses various optimization techniques used in pharmaceutical product development including EVOP method, statistical designs like simplex method and response surface methodology, contour design, and factorial designs. It provides details on each technique such as the basic concepts, advantages, disadvantages and examples. EVOP method involves making small repeated changes to a formulation to optimize it but requires more time. Statistical designs help optimize formulations with 1-3 variables. Contour design uses constraints to optimize multiple response variables. Response surface methodology uses statistical techniques to build empirical models and optimize responses influenced by several variables. Factorial designs study the effects of individual and interacting input parameters on experimental outcomes.