SlideShare a Scribd company logo
Exploring SEO Techniques for
Localized and Global Startups
Optimize
For Higher
@LogoDesignGuru |#ThinkDesign | #LDG
Search Engine Ranking
Your Website
@LogoDesignGuru |#ThinkDesign | #LDG
Search is the key to
unlock almost any
door of information
@LogoDesignGuru |#ThinkDesign | #LDG
It’s closely connected
to our lives
@LogoDesignGuru |#ThinkDesign | #LDG
Even if we are hungry,
we click SEARCH for
restaurants or quick
recipes – right?
@LogoDesignGuru |#ThinkDesign | #LDG
We are the most
anxious beings
who SEARCH to
get our lives
closest to
perfection –
don’t we?
@LogoDesignGuru |#ThinkDesign | #LDG
But the real question that
concerns business owners is,
“Will customers find OUR
BUSINESS in the search results?”
@LogoDesignGuru |#ThinkDesign | #LDG
David Booth, Google Authorized
Consultant and Founding partner
at Cardinal Path tells the
techniques for ranking your
website higher in search results…
@LogoDesignGuru |#ThinkDesign | #LDG
1. Use Branded URL to
promote products
and services
@LogoDesignGuru |#ThinkDesign | #LDG
2. Aim for as much
relevant backlinks as
possible
@LogoDesignGuru |#ThinkDesign | #LDG
3. Intelligently use
keywords but don’t
over use them
@LogoDesignGuru |#ThinkDesign | #LDG
4. Explore the
variations of
keywords and use
them alternatively
@LogoDesignGuru |#ThinkDesign | #LDG
5. Stay updated
about algorithm
change
@LogoDesignGuru |#ThinkDesign | #LDG
This said, you need to
optimize your web
pages first for ranking
on search engine
@LogoDesignGuru |#ThinkDesign | #LDG
This optimization process is technically called,
Search Engine Optimization (SEO)
@LogoDesignGuru |#ThinkDesign | #LDG
SEO refers to natural and
organic ranking on
relevant keywords
@LogoDesignGuru |#ThinkDesign | #LDG
Which can only be
achieved with the help
of a SEO strategy
@LogoDesignGuru |#ThinkDesign | #LDG
Utility: Does your website design meets
the need of each person?
That strategy must answer these
3 main questions:
Navigation: Can it figure out where the
users are? And can users easily
navigate to where they want to be?
Focused: Does each page contain
one logical topic understandable to
visitors?
@LogoDesignGuru |#ThinkDesign | #LDG
1- Unique Title
Once you have nailed on
the strategy, optimize
pages by including the
following in every page:
2- Meta keyword
3- Meta description
4- Internal and external links
@LogoDesignGuru |#ThinkDesign | #LDG
Because your call-to-
actions on the
website directs users
to your conversion
goals. For instance …
Be sure of what
conversions really mean
for your business?
@LogoDesignGuru |#ThinkDesign | #LDG
1. Buy your product?
@LogoDesignGuru |#ThinkDesign | #LDG
2. Share your services?
@LogoDesignGuru |#ThinkDesign | #LDG
3. Try your product?
@LogoDesignGuru |#ThinkDesign | #LDG
4. Contact business
development Lead?
@LogoDesignGuru |#ThinkDesign | #LDG
5. Or Sign up?
@LogoDesignGuru |#ThinkDesign | #LDG
Pitfalls that you must
avoid at all cost:
@LogoDesignGuru |#ThinkDesign | #LDG
1. Avoid Fanciness
@LogoDesignGuru |#ThinkDesign | #LDG
2. Don’t ignore site
loading speed
@LogoDesignGuru |#ThinkDesign | #LDG
3. Buying links
@LogoDesignGuru |#ThinkDesign | #LDG
4. Participating in link
schemes
@LogoDesignGuru |#ThinkDesign | #LDG
5. Hiring a shady SEO
who guarantees
ranking
@LogoDesignGuru |#ThinkDesign | #LDG
Get advice on search engine
optimization from experts and improve
the ranking of your website NOW!

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