Optimizing Email Marketing For Conversions
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The document provides tips for optimizing email marketing campaigns to increase conversions, including growing an email list organically through inbound marketing, using different email formats like newsletters and lead nurturing for various goals, and integrating social media by adding sharing buttons to emails. It also notes that email opens on mobile devices have increased significantly and that different days of the week see lower usage of desktop, mobile, and webmail emails.
Optimizing Email Marketing For Conversions
- 1. Optimizing Email Marketing For Conversions How to Grow Your Email List, Increase Engagement & Ensure Deliverability
- 2. Contents: • How to grow your email list? • How to integrate email into inbound marketing? • 5 Savvy Email Marketing strategies
- 3. 75.8% of marketers said they were using more email than they were 3 years ago
- 4. Grow Your List “Email marketing is only as good as the quality of your recipient list.”
- 5. Email List expires at 25% per year Year 1 Year 2 Year 3 50k 37k 28k
- 6. Buying a ThirdParty list • you can get alienate recipients • blacklisted or marked as SPAM • Bought recipients aren’t as engaged as Opt-In
- 7. Inbound Marketing • Get Found • Convert • Analyze
- 8. Landing Page
- 11. Email & Social Media Integration
- 12. Add Social Media Sharing Buttons to your Emails
- 14. Quick email marketing facts: 1. Email opens on mobile devices increased by 34% from April 2011 through September 2011 as compared to the previous six-month period. 2. Mobile email usage is at its lowest on Monday, desktop email usage is at its lowest on Sunday, and webmail email usage is at its lowest on Wednesday.
- 16. “Different types of email formats have different goals & advantages.”
- 17. 1 Newsletter •Brand Awareness •Repurpose Content •Diverse Content •Regular Writing •Frequency
- 19. 2 Digest
- 20. 3 Dedicated Email •Focus •Clear Call to Action •Easy to Build & Measure •Less Consistent •Standard Content
- 21. 4 Lead Nurturing •Timely as per schedule •Automated •Targeted •Auto responded
- 22. 5 Transactional Emails •Triggered by a specific action •Customized Call to Action
- 25. STOP!
- 26. Question?
- 27. Improve Business Profit; without Increase Marketing Budget Thank you… Social Media Coach Leow LeikHong www.facebook.com/leikhong www.facebook.com/digitalprofitclub Email: leowleikhong@businesscoach.com.my