Optimizing Social Media Pt. 1
- 1. IS YOUR SOCIAL MEDIA OPTIMIZED? CHRIS LAY
- 2. COVER YOUR BASICS • Cover Photos – right size and branded • Website links – both ways • About us updated with website and keywords • Vanity URL
- 4. FACEBOOK OPTIMIZATIONS • Schedule posts in advance • Photos, links, quotes/text – Variety is key • Respond to posts; remove spam • Sign/Personalize comments. (Esp. with mulWple admins) TRAINER TIDBITS PICTURES AND LINKS GET A LOWER REACH THAN ALL-‐TEXT POSTS ON FB.
- 5. FACEBOOK FREQUENCY • FREQUENCY MINIMUM: ONCE DAILY • IDEAL FREQUENCY: 2-‐4 POSTS DAILY • KEEP POSTS SEPARATED BY 2 HOURS OR MORE Photo from Bufferapp.com
- 6. TWITTER OPTIMIZATIONS • Quote tweet, retweet, reply • Tweet short; allow for retweets • Use Hashtags….in moderaWon • MenWon others • Shorten URLs TRAINER TIDBITS GOOGLE URLS WILL GIVE YOU CAMPAIGN TRACKING CAPABILITIES AS WELL.
- 7. TWITTER FREQUENCY • MINIMUM: ONCE DAILY • IDEAL FREQUENCY: 4-‐5 DAILY • KEEP TWEETS SEPARATED BY 30 MINUTES OR MORE Photo from Bufferapp.com
- 8. BEST PRACTICES • Schedule when your audience is listening • Be scheduled…and be spontaneous. • Pay afenWon to what works: rinse and repeat • Try different things – fail forward
- 9. MORE BEST PRACTICES • Share what the experts are saying. Be a source for good informaWon. (Models/CompeWWon) • Don’t blind share – add your personal touch or summary • 80/20 Principle: Selling vs. Giving
- 10. WORDS OF CAUTION • Be agile – but do your research • Don’t stretch a joke too far • If it’s broke – fix it. Don’t keep driving on a flat.
- 11. IS YOUR SOCIAL MEDIA OPTIMIZED? CHRIS LAY