Optimizing the customer-journey - Website AB-testing cases
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The document discusses optimizing the customer journey through AB testing on websites. It provides several examples of AB tests that improved key metrics like form submissions, clicks, and sales. AB tests that removed sliders, reduced marketing content, removed visual clutter, emphasized clear calls to action, and tested different button placements and designs saw improvements ranging from 3-624% in important metrics. The key recommendation is to use AB testing to continuously optimize the user experience and conversion funnel.
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Optimizing the customer-journey - Website AB-testing cases
- 1. Optimizing the customer journey Karl Gilis
- 3. Optimize the whole funnel
- 4. The funnel on most websites
- 5. How most people try to solve this
- 6. What AB-testing is about
- 7. 35,4% more forms submitted
- 9. + 45,9% clicks on "Get a quote" + 15,6% clicks on "Book a test drive"
- 11. 78% more clicks
- 12. More cases for your inspiration Sliders| Less marketing| Remove clutter| Buttons| Just test it
- 13. Sliders suck
- 15. - 28% more clicks - 3% less bounces
- 16. - 55% more clicks - 3% less bounces
- 18. - 188% more clicks - 75% more sales
- 19. Less marketing, more action
- 21. 23 times more people use the dealer locator
- 23. • 27,2% more clicks on the contact button • 46,0% more clicks on Twinson 12,2% more clicks on these product boxes 6,6% more clicks below the fold
- 24. Remove clutter
- 25. 624,4% more newsletter subscribers
- 26. 60% more clicks on one of these "Recently published articles"
- 28. 11,3% more sales
- 31. You really need a call to action
- 33. 72,3% more clicks to product pages
- 34. 13,1% more clicks to product pages
- 36. 16,4% more clicks 4,9% more clicks 19,0% fewer clicks 26,8% fewer clicks
- 37. Just test it!
- 41. 51% more clicks on add to cart
- 42. 23,2% more conversion 19,4% more conversion