The document outlines a project aimed at increasing the use of community-based newborn care (CBNC) and integrated community case management of childhood illness (ICCM) services in Ethiopia, initiated due to high rates of under-five deaths. Despite significant training efforts, service utilization remains low, prompting the need for innovative demand generation strategies and capacity building interventions. Key stakeholders, including the Ethiopian Ministry of Health, BMGF, and UNICEF, are collaborating to enhance community awareness and improve health outcomes through education and resource allocation.
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