Optimizing Visibility for AI and Emerging Platforms Master Class - Steve Wiideman, Wiideman Consulting Group
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![Finally, We Get to Simplify Our Content!
Before:
If you are looking for delicious
coffees, visit our location in
Downtown San Diego. You’ll
love our selection of drinks and
friendly staff.
[Insert ChatGPT content here.]
Blah, blah, blah…
After:
Orca Coffee is the best
coffee shop in San Diego
according to recent customer
reviews. See what our
customers are saying below.](https://image.slidesharecdn.com/1-250624004323-41e4c951/85/Optimizing-Visibility-for-AI-and-Emerging-Platforms-Master-Class-Steve-Wiideman-Wiideman-Consulting-Group-43-320.jpg)
![Think Like an AI User!
Before:
We proudly offer a large menu of
food items, including pastries.
View our PDF menu for the
current selection of items offered
this week. We know you’ll love
our delicious selection!
[Insert ChatGPT content here.]
Blah, blah, blah…
After:
Who Offers Pastries in San Diego?
Orca Coffee offers pastries in San
Diego that our customers and even
the local news can’t stop talking
about. View our pastry menu below.](https://image.slidesharecdn.com/1-250624004323-41e4c951/85/Optimizing-Visibility-for-AI-and-Emerging-Platforms-Master-Class-Steve-Wiideman-Wiideman-Consulting-Group-44-320.jpg)
Optimizing Visibility for AI and Emerging Platforms Master Class - Steve Wiideman, Wiideman Consulting Group
- 1. Optimizing Visibility for AI and Emerging Platforms Master Class MASTER CLASS Steve Wiideman CEO WIIDEMAN CONSULTING GROUP SAN DIEGO, CA ~ MAY 8 - 9, 2025 DIGIMARCONSOUTHERNCALIFORNIA.COM | #DigiMarConSouthernCalifornia
- 2. Optimizing for AI and emerging platforms
- 3. STEVE WIIDEMAN In 30 Seconds • Practicing SEO since 1998 • Former SEM Manager for Disney Parks & Resorts • Adjunct Professor, UCSD & CSUF • Co-Author of SEO: Strategy & Skills (via Stukent) • CEO & Sr. Search Strategist @ Wiideman
- 4. Objectives • Manage SEO imposter syndrome • Discover tools to help streamline SEO • Adapt to the shift in search behaviors • Learn how to improve visibility in LLMs • Get tips on appearing in all search features
- 5. Got Imposter Syndrome? SEO isn’t changing, the way people search is.
- 6. Remember When… In the past, we only needed to focus on Google: • Search • Click • Purchase • Done! Predictable Search Behavior.
- 7. The Results Have Changed A Search Result in 2025 MULTI-CHANNEL SEO
- 8. +Voice Search Hey Google, Alexa, Siri, Mr. Wizard
- 9. Voice Search Stats United States Usage: # of U.S. users were projected to reach 153.5 million by 2025. Voice Search Queries: Voice searches are projected to account for over 50% of all internet queries by 2025. Conversational Queries: 80% of voice searches are expected to be conversational. Local Intent: 58% of voice searches are for local business information.
- 10. The Journey Has Changed Attribution & SEO MULTI-CHANNEL SEO Our customers are still Googling. Only today, they are also checking with AI tools, social media, and content discovery as part of their consumer journeys. We can continue to earn traffic from Google. However, addressing other points on the journey can drive return visits resulting in increased sales and customers.
- 11. ChatGPT Search Search tools using ChatGPT and OpenAI's search functionality are powered by Bing, which means common best practices for SEO remain as relevant as ever. In March 2025, Bing/Copilot confirmed its use of schema markup for its LLMs. However, when the search functionality is not triggered, sources and citations have been providing clues as to what can influence the answers generated by LLMs.
- 12. Perplexity Search While other models, such as Sonar and even DeepSeek are available in Perplexity, it appears to prefer OpenAI and ChatGPT, specifically GPT-4.1 and o4-mini as of May of 2025. In other words, optimizing for Bing can affect ChatGPT, which in turn can affect Perplexity search results.
- 13. SIX OF ONE, HALF DOZEN OF THE OTHER
- 14. Content Discovery Data shows that high engagement with Google Discover listings may increase rankings in web search results. Optimizing for Google Discover only requires timely posting, Article schema, 1200px primary imagery, and a mobile-friendly user experience. Searching without Keywords
- 15. But SEO Has Not Changed Clickable Results Your Website Great Content Potential Links
- 16. Google’s Reign of Search SEARCH PRE-2025
- 17. Enter the Era of AI Search SEARCH 2025
- 18. Enter Emerging Platforms Within Search SEARCH 2025
- 19. Business listings (do citations still matter?) Google Still Dominates Search 1%-3% With only a slight decline due to Competition and ai alternatives. Estimate Search Marketing Share Only Declined
- 20. 12.5% Boosted by Microsoft’s AI Integration And Strategic Alliances. Modest Growth 2024 Vs 2025 Was a Modest Bing Survives Thanks to CoPilot & OpenAI
- 21. 70% ChatGPT Is Not Replacing Google Despite Incredible Growth In Usage as High as Estimated Search Market Share Projections are ~1% in 2025
- 22. 1.66m Searches in March 2025 and 550k Searches For “ChatGPT Login”. People are Googling ChatGPT The Number of Searches for “ChatGPT” in Google was
- 23. So What?
- 24. The Point Here is… SEO Is Not Changing, How People Search Is
- 25. How Can We Streamline SEO Using AI? Uncover CRM mismatches Discover new opportunities Invent creative automations
- 26. Invent Creative Automation Using AI Technical SEO: • Crawlability & Indexability Audits • Site Architecture Audits (Hierarchy Depth, Navigation, URL Structure) • Internal Linking Audit (4XX Pages, Orphan Pages, Link Equity) • HTTP Status Code Audit • Canonicalization and Hreflang • Structured Data Audit • Log File Analysis
- 27. Determine What Can Use AI (And What Can’t) Strategy Keyword Research Outline/Brief Draft Editing Publish & Measure Establish the timeline Build the roadmap Prioritize lower- funnel Address upper-funnel Innovation/AI Competitive Analysis Audience Analysis Process Management Entity extraction Topic extraction GSC URL analysis Ads search terms 3rd-party data Segment by intent Media research FAQ Research Competitors & intent Keyword prioritization Title and meta writing Twitter & OG cards Heading/H1 writing TOC & jump links Tables & lists Image suggestions FAQs (6-10) Video Suggestions Follow brand guide Inspired by research Influenced by data Include all topics Includes keywords Verified as "best" Editor: Verified brand guide Verified keywords Verified topics Spelling & grammar SEO Strategist: No over-optimization Verified keyword use In-linking, out-linking Request indexing XML sitemap updated Keywords-SEMRush Annotation created Checked Off in Mon Added to Mo. Report
- 28. Inspiration for Prompts to Help With SEO Follow the steps below to help me create an SEO brief and content outline for a webpage intended to rank for the keyword “{your keyword}.” 1. Extract the copywriting intents, primary and secondary topics, and keywords from the following 10 competitor URLs,
- 29. Inspiration for Prompts to Help With SEO 2. Use the attached search term lists from Google Ads and Search Console for the corresponding URL on the website, using logic based on CTR and conversion rate,
- 30. Inspiration for Prompts to Help With SEO 3. Add the following 20 keywords I extracted from SEMRush’s non-branded keyword insights for the competitors’ URLs,
- 31. Inspiration for Prompts to Help With SEO 4. Combine the lists, remove duplicates, and give me a page outline that prioritizes the top-converting search terms. Include a 375-character summary paragraph that is optimized for LLMs and Google Featured Snippets.
- 32. Inspiration for Prompts to Help With SEO 5. Include 6 FAQs not already answered in the primary outline, along with 3 image and 1 video suggestion for greater visibility in universal search results.
- 33. Inspiration for Prompts to Help With SEO 6. Output the SEO brief in table format, including the page outline, along with a recommended HTML page title, meta description, Table of Content, and at least 5 government resources for the writer to capture data (and for search engines to fact-check our statements).
- 34. Inspiration for Prompts to Help With SEO Dear Writer, Please use this outline and the following external resources to help write a page of content to attract potential customers. Be sure to ask the company expert for all the first- hand experience you can get! Love, Your SEO Strategist
- 35. You Down with GPT? GPT Name: Schema Expert What would like it to create? I’d like to create a Structured Markup Expert, starting by loading up 100 documents on schema. Ready for the first document? Give me the appropriate schema for this URL: {your_url_here} Sure, here is the suggested schema in copy/paste format, double-checked against validator.schema.org, and optimized for maximum Knowledge Graph and Rich Results.
- 36. A Beginner’s Guide to Tracking Multi-Channel And Emerging Platforms DESTINATION WHERE TO MEASURE WHAT TO MEASURE HOW OFTEN SeachGPT Manual / TBD Position & Frequency Weekly Perplexity Manual / TBD Position & Frequency Weekly Facebook Facebook Business Suite FB/IG Reach Monthly TikTok Manual / TBD Position & Frequency Weekly
- 37. Adapting to the Shift in Search Behavior Because SEO Is Not Changing…
- 39. Let’s Have Every Page Represented PAGE REDDIT QUORA YOUTUBE SOCIAL MEDIA ESPRESSOS CAPPUCCINOS PASTRIES BREAKFAST PLACE TO STUDY
- 40. Deploy Your Tribe! Hello, Coffee Connoisseur! Love our java? Brew up some buzz and earn a free drip coffee on us! Simply share why we’re the “best coffee shop in San Diego” on your favorite review sites—Reddit, Yelp, Google Maps, TripAdvisor, Quora, or anywhere you chat about great coffee. Show us your post (a screenshot or link) at the counter, and we’ll pour you a complimentary drip. Thanks for keeping our beans buzzing! — Your Barista
- 41. How to Improve Visibility in LLMs Because SEO Is Not Changing…
- 42. The Art of Prompt-Optimization for SEO
- 43. Finally, We Get to Simplify Our Content! Before: If you are looking for delicious coffees, visit our location in Downtown San Diego. You’ll love our selection of drinks and friendly staff. [Insert ChatGPT content here.] Blah, blah, blah… After: Orca Coffee is the best coffee shop in San Diego according to recent customer reviews. See what our customers are saying below.
- 44. Think Like an AI User! Before: We proudly offer a large menu of food items, including pastries. View our PDF menu for the current selection of items offered this week. We know you’ll love our delicious selection! [Insert ChatGPT content here.] Blah, blah, blah… After: Who Offers Pastries in San Diego? Orca Coffee offers pastries in San Diego that our customers and even the local news can’t stop talking about. View our pastry menu below.
- 45. Want a Pro Tip? Prompt: Help me optimize the pasted text from my webpage below to be LLM-optimized based on how people search ChatGPT, Gemini, Perplexity, and Claude. Explain your suggestions.
- 46. Pro Tip Prompt: Give me a list of potential prompts my target audience might use to find our business in LLMs such as ChatGPT, Gemini, Perplexity, Claude, etc.
- 48. The Current Google SERP A Search Result in 2025 MULTI-CHANNEL SEO
- 49. AI & Social Search
- 50. TikTok Search For businesses to appear in TikTok, they need a verified Google Business Profile (Google Maps). For a businesses to rank well in TikTok, they need to post as the business, have others mention and tag the business, and have a pattern of active engagement that corresponds to the business profile.
- 51. Reddit & Forums To diversify search results beyond the blue link and black text, Google formed partnerships with Reddit and other forum and discussion platforms. Optimizing for Reddit, Medium, and Substack requires a thought-through strategy based on competitive analysis and company storytelling. It also requires a content calendar and audience-building, as with most social platforms.
- 52. Measuring Success Attribution is just the beginning as it relates to measuring the performance of a multi-channel SEO campaign. Optimization of each channel while maintaining consistency of the narrative, storytelling, and branding is an ongoing process. How did you find us? Feature Instances Position AI Overviews 1 of 5 2 of 5 Map Packs 1 of 3 1 of 3 Web Results 1 of 7 3 of 7 People Also Ask 1 of 3 2 of 3 Forums and Discussions 0 of 3 0 of 3 What People are Saying 0 of 3 0 of 3 Nearby Offers 1 of 3 1 of 3 65.6% Total Weighted Score 71% 59.7%
- 53. Measuring Success Attribution is just the beginning as it relates to measuring the performance of a multi-channel SEO campaign. Optimization of each channel while maintaining consistency of the narrative, storytelling, and branding is an ongoing process. How did you find us? Platform Owned Content Earned Content Site Visits Online Revenue % Change ChatGPT 23 14 3,200 $7,680 10% MoM Perplexity 16 9 1,900 $4,560 10% MoM Gemini 12 5 750 $1,800 10% MoM TikTok 22 112 3,600 $8,640 10% MoM Reddit 21 87 2,200 $5,280 10% MoM Instagram 14 94 2,600 $6,240 10% MoM Discover 4 16 1,900 $4,560 10% MoM
- 54. My Favorite SEO Tools • Basics: Ryte, Wincher, SEMRush, AHREFS, Chrome Dev Tools, Monday.com (not for SEO) • AI Tools: GPT for Sheets, GPT Summarize, Perplexity (AI+Search), Custom GPTs, Meta.ai • Content Optimization: SERPrecon, Surfer SEO, SearchAtlas, and MarketBrew
- 55. Thank You! Steve Wiideman steve@wideman.com – Email Me for Templates! 949-943-4398 SEO Is Not Changing…..