Oracle eloqua ad focus overview
1 like1,671 views
The document discusses Eloqua AdFocus, a targeted, personalized paid media product from the Eloqua marketing platform. It allows users to include display ads as part of multi-channel campaigns in Eloqua using a lead's profile and digital behaviors to personalize ads. This saves money by only paying for ads that reach key prospects rather than unintended targets. The document also discusses how Eloqua AdFocus can be used to convert more anonymous website visitors into prospects by targeting them with digital ads.
Oracle eloqua ad focus overview
- 1. Eloqua AdFocus Targeted, personalized paid media from your modern marketing platform
- 2. Copyright Š 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 122 Know Your Customer Eloqua! Contact Management Profiling & Segmentation Campaigns & Advertising Nurturing & Scoring Sales Intelligence Reporting & Analytics WHO campaigns events direct mail rewards purchase history web visits ads tweets video search terms likes social posts age gender country company city device groups occupation role preference buying stage product loyalty status downloads blogs title region education shares advocacy level clicks opens impressions mobile web socialemail direct you are youâre interested in TRUST WHAT who you advertising target! engage! convert! analyze!
- 3. Copyright Š 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 123 Target the âUnknownâ Identify Capture Target Engage Convert Develop Mature Retain Reactivate Unknown Known Responsive Prospect First Time Customer Repeat Purchaser Premium Customer Inactive Customer PROSPECT LIFECYCLE ADVERTISING SOCIAL / BLOG SEARCH CUSTOMER LIFECYCLE ? Where Marketing Automation is Applied
- 4. Copyright Š 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 124 Eloqua AdFocus ĂźďźâŻ Include display ads as part of your multi-channel marketing campaigns in Eloqua. ĂźďźâŻ Use a lead or accountâs digital body language to intelligently inform the ad creative and personalize the copy. ĂźďźâŻ Save money by only paying for ads that reach your key prospects, and not wasting money on unintended targets
- 5. Copyright Š 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 125 Lead Nurturing A Typical Example Email Nurture Sales Website ! Target! Engage! Convert! analyze! ! Eloqua!
- 6. Copyright Š 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 126 Lead Nurturing Effectiveness Email Nurture Sales Website 10% website traffic yields an email address 5-30% open rate on email Only 5% take actions that increase lead score ! Target! Engage! Convert! analyze! ! Eloqua!
- 7. Copyright Š 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 127 Challenge: Convert more visitors to prospects Unknown visits your website and spends time on your office delivery page Unknown goes to Google and searches for âorganic coffee suppliersâ Unknown leaves your site
- 8. Copyright Š 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 128 Solution: Targeted digital advertising using AdFocus Unknown visits Facebook and clicks your ad to get a free sample of coffee Unknown leaves your site Unknown becomes known when they sign up for the offer Prospect assigned to sales for follow up Later that day⌠Convert more anonymous visitors with targeted digital advertising
- 9. Copyright Š 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 129 Paid Media is a Growing Channel âInteractive display marketing investment will grow at a compound annual rate of 17% in the United States between 2012 and 2017.â â Forrester Research
- 10. Copyright Š 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1210 Owned, Earned and now Paid Media All within your marketing automation platform Owned Earned Paid
- 11. Copyright Š 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1211 Match the Best Offer to the Right Buyer Early-stage Lead Late-stage Lead Existing Customer
- 12. Copyright Š 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1212 Let Your Competitors Pay for Bad Impressions â67% of all ads are served to unintended targetsâ â Demandbase Non-Qualified Leads âAdvertisers will spend $14.28B on display ads in 2012 and yetengagement rates are at less than 1%.â -eMarketer
- 13. Copyright Š 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1213 Add Contacts Based on DBL to Target Groups
- 14. Copyright Š 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1214 Map Target Groups to Ad Provider Audiences
- 15. Copyright Š 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1215 How the Magic Happens Add scripts to track visitors that come to your site Create target groups for each ad Continuously push visitors to ad platform Contact Management Profiling & Segmentation Campaigns & Advertising Nurturing & Scoring Sales Intelligence Reporting & Analytics Eloqua! Ad platform! Serve targeted ad based on tracking ID Return advertising data Redirect customer to your website Update DBL on unknown record
- 16. Copyright Š 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1216 âSo happy togetherâŚâ Targeted Generic Known Unknown REACH RELEVANCE Marketing Automation Digital Advertising Marketing Automation Digital Advertising
- 17. Copyright Š 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1217 Contact Management Profiling & Segmentation Campaigns & Advertising Nurturing & Scoring Sales Intelligence Reporting & Analytics Eloqua STANDARD! ENTERPRISE!BASIC! Multi-City Events Add-on â â Advanced Lead Scoring Add-on â â Custom Data Support Add-on â â Custom Security Add-on â â Digital Advertising (AdFocus) Add-on â â Branded Domain & Dedicated IP â â Custom Reports & Dashboards â â Unlimited Usage â Premier Support â Multi Business Unit Database Support â Pricing & Packaging
- 18. Copyright Š 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1218 Eloqua Works with Industry-Leading Partners