Orchestras and New Media

The document discusses the impact of new media on orchestras, highlighting challenges such as declining print coverage and the loss of arts critics, while also noting the potential for orchestras to engage audiences through digital platforms. It provides a SWOT analysis for orchestras regarding their strengths, weaknesses, opportunities, and threats in adapting to new media, emphasizing the need for strategic adaptation and measurement of results in the digital landscape. The document encourages orchestras to leverage their existing content and community engagement while navigating the evolving media environment to enhance their outreach and sustainability.