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Social Marketing At It's Best

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The document discusses the concept of social media, its benefits, and its implications for the IT industry, highlighting opportunities for businesses to engage with customers. It explores how social media can enhance customer awareness, improve branding, and ultimately lead to increased sales. Additionally, it includes citations of various sources that discuss the impact and effective use of social media in business.

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Social Marketing At It's Best
Social Marketing At It's Best
• What is Social Media • Benefits • IT industry • Opportunities • Conclusion • Bibliography
• Electronic Communication • Social Networks • Bookmarking Sites • Social News • Media Sharing • Micro Blogging
• Make Personal Connections • Customer Awareness • Improves Product and Brand • Customer Base Grows • Increase sales
Social Marketing At It's Best
IBM & Blogs INTEL & Google+ Cisco & You Tube Oracle’s You Tube Channels
To understand your customers Influence their behavior Gain their loyalty
• What is Social Media • Benefits • IT industry • Opportunities
Works Cited "8 Benefits of Social Media for Small Business." 8 Benefits of Social Media for Small Business. N.p., n.d. Web. 10 May 2014. <http://adsolutions.yp.com/small-business-marketing-center/small- business-marketing-articles/8-benefits-of-social-media-for-small- business>. A Collection of 101 Companies Rocking It on Social Media. http://cdn1.hubspot.com/hub/53/101-Companies-Rocking-Social-media- HubSpotv5.pdf: Hubspot, 2013. Print. BALWANI, SAMIR . "Presenting: 10 of the Smartest Big Brands in Social Media." Mashable. N.p., 6 Feb. 2009. Web. 11 May 2014. <http://mashable.com/2009/02/06/social-media-smartest-brands/>. Bacon, Jason . "Impact of Social Media on Marketing Industry - Fourth Source." Fourth Source RSS. N.p., 23 Aug. 2011. Web. 10 May 2014. <http://www.fourthsource.com/social-media/impact-of-social-media-on- marketing-industry-3515>.
Works Cited "Cisco." YouTube. YouTube, n.d. Web. 11 May 2014. <https://www.youtube.com/user/Cisco/welcome>. "Creating Business Opportunity through Social Media." Yola. N.p., 3 July 2013. Web. 11 May 2014. <http://www.yola.com/blog/creating-business-opportunity-through- social-media/>. Curtis, Dr. Anothony. "The Brief History of Social Media." The Brief History of Social Media. N.p., n.d. Web. 10 May 2014. <http://www2.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.ht ml>. Grant , Robin . "Wieden+Kennedy’s Old Spice case study." We Are Social RSS. N.p., 10 Aug. 2010. Web. 10 May 2014. <http://wearesocial.net/blog/2010/08/wieden- kennedys-spice-case-study/>. "Oracle." YouTube. YouTube, n.d. Web. 11 May 2014. <https://www.youtube.com/user/Oracle>. Soskey, Ginny . "25 'Boring' Companies With Brilliant Social Media Cover Photos." 25 'Boring' Companies With Brilliant Social Media Cover Photos. N.p., 10 Sept. 2013. Web. 11 May 2014. <http://blog.hubspot.com/marketing/brilliant-social-cover- photos-from-boring-companies-li>. "social media." Merriam-Webster. Merriam-Webster, n.d. Web. 10 May 2014. <http://www.merriam-webster.com/dictionary/social%20media>.

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Social Marketing At It's Best

  • 3. • What is Social Media • Benefits • IT industry • Opportunities • Conclusion • Bibliography
  • 4. • Electronic Communication • Social Networks • Bookmarking Sites • Social News • Media Sharing • Micro Blogging
  • 5. • Make Personal Connections • Customer Awareness • Improves Product and Brand • Customer Base Grows • Increase sales
  • 7. IBM & Blogs INTEL & Google+ Cisco & You Tube Oracle’s You Tube Channels
  • 8. To understand your customers Influence their behavior Gain their loyalty
  • 9. • What is Social Media • Benefits • IT industry • Opportunities
  • 10. Works Cited "8 Benefits of Social Media for Small Business." 8 Benefits of Social Media for Small Business. N.p., n.d. Web. 10 May 2014. <http://adsolutions.yp.com/small-business-marketing-center/small- business-marketing-articles/8-benefits-of-social-media-for-small- business>. A Collection of 101 Companies Rocking It on Social Media. http://cdn1.hubspot.com/hub/53/101-Companies-Rocking-Social-media- HubSpotv5.pdf: Hubspot, 2013. Print. BALWANI, SAMIR . "Presenting: 10 of the Smartest Big Brands in Social Media." Mashable. N.p., 6 Feb. 2009. Web. 11 May 2014. <http://mashable.com/2009/02/06/social-media-smartest-brands/>. Bacon, Jason . "Impact of Social Media on Marketing Industry - Fourth Source." Fourth Source RSS. N.p., 23 Aug. 2011. Web. 10 May 2014. <http://www.fourthsource.com/social-media/impact-of-social-media-on- marketing-industry-3515>.
  • 11. Works Cited "Cisco." YouTube. YouTube, n.d. Web. 11 May 2014. <https://www.youtube.com/user/Cisco/welcome>. "Creating Business Opportunity through Social Media." Yola. N.p., 3 July 2013. Web. 11 May 2014. <http://www.yola.com/blog/creating-business-opportunity-through- social-media/>. Curtis, Dr. Anothony. "The Brief History of Social Media." The Brief History of Social Media. N.p., n.d. Web. 10 May 2014. <http://www2.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.ht ml>. Grant , Robin . "Wieden+Kennedy’s Old Spice case study." We Are Social RSS. N.p., 10 Aug. 2010. Web. 10 May 2014. <http://wearesocial.net/blog/2010/08/wieden- kennedys-spice-case-study/>. "Oracle." YouTube. YouTube, n.d. Web. 11 May 2014. <https://www.youtube.com/user/Oracle>. Soskey, Ginny . "25 'Boring' Companies With Brilliant Social Media Cover Photos." 25 'Boring' Companies With Brilliant Social Media Cover Photos. N.p., 10 Sept. 2013. Web. 11 May 2014. <http://blog.hubspot.com/marketing/brilliant-social-cover- photos-from-boring-companies-li>. "social media." Merriam-Webster. Merriam-Webster, n.d. Web. 10 May 2014. <http://www.merriam-webster.com/dictionary/social%20media>.