Organizational Behavior - Stories & Symbols
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This document discusses how storytelling shapes organizational culture. Stories are passed down from old employees to new employees and often feature the organization's founders or other leaders. These stories carry the organization's legacy and help orient new employees to the culture. The stories that are told provide meaning and identity to the organization. They convey what the organization believes in and what reputation it has with customers. Storytelling is an important way that values, ethics, and beliefs are communicated within an organization.
Organizational Behavior - Stories & Symbols
- 3. A symbol is anything that carries a particular meaning recognized by people who share a culture (a flag, a word, a flashing red light, a raised fist, an animal etc). * non-verbal gestures can be very “symbolic” and diverse. -Diverse meanings can be given to different variations of the same object, for example, the winking of an eye. SYMBOLS
- 5. WHAT IS STORY-TELLING ? • Way of passing down lessons, history & morals • Influences people to act, think, and behave a certain way • Relating past & present events • Based on true events but can be exaggerated Larry Prusak Executive Director, Institute for Knowledge Management
- 6. STORY-TELLING IN AN ORGANIZATION • Passed on by old employees to new employees • Stories of the organization’s founders or other dominant leaders are the most common ones • Organization’s heroes, employees relate the current system due to events that had happened in the past and stories are the medium that carries the legacies • Rich carriers of organizational culture that give meaning and identity to organizations and help orient new employees
- 7. STORY-TELLING SHAPES THE ORGANIZATION CULTURE
- 8. • What stories do people currently tell about your organization? • What reputation is communicated amongst your customers and other stakeholders? • What do stories say about what your organization believes in? • What do employees talk about when they think of the history of the company? • What stories do they tell new people who join the company? • What heroes, villains and mavericks appear in the stories?
- 10. 1. Nourishment of Human Spirit 2. Change of Human Nature 3. Scope for Improvement 4. Strengthen Relationships 5. Self Management 6. Business Growth 7. Gives Direction 8. Provides Feedback 9. Building Culture 10.Socialization 11.Decision Making OBJECTIVES OF VALUES
- 11. 1. Effects Individuals Thoughts and Action 2. Influence Employees Motivation 3. Relates to Belief System 4. Form Basis for Identity 5. Works as Binding force 6. Influence Attitude and Behavior 7. Creates Credibility 8. Provides Guidelines for Decision Making and Conflict Resolution IMPORTANCE OF VALUES
- 12. VALUES
- 13. NIKE
- 14. NIKE
- 17. AIRLINES
- 18. The building design and bright colours convey the values of creativity, imagination to Walt Disney Company and people working in it. WALT DISNEY COMPANY
- 19. • Reception area in office filled with awards and trophies indirectly reveals the passion for achievement in the organization • A reception area which is warmly lit with plants gives a homely feeling and indicates people oriented company USING FURNITURE AND DECORATION AS SYMBOLS TO COMMUNICATE VALUES
- 20. • Closed offices that provides employees independent area of work boosts creativity and experimentation • Open office spaces where employees can all see each other and hear each other, indirectly gives the value of collaboration • Organizational symbols have the power to facilitate or hinder smooth organizational functioning CLOSED V/S OPEN OFFICE SPACE
- 21. HOW STORIES COMMUNICATE VALUES • Story of Azim Premji, Wipro Limited • Values like Fair, Professional & Involvement was communicated • Blink of Eye Decision Making • Customer Relationship • Dignity of all roles
- 22. ETHICS • Ethics is studying and talking about what is right and wrong, good and bad. It is also studying what makes something good or bad. This helps decide whether other things are good or bad. - Wikipedia
- 23. WHY IS ETHICS IMPORTANT IN ORGANIZATION? • Ethics are the principles and values an individual uses to govern his activities and decisions. • In an organization, a code of ethics is a set of principles that guide the organization in its programs, policies and decisions for the business. • The ethical philosophy an organization uses to conduct business can affect the reputation, productivity and bottom line of the business.
- 24. The arrow was introduced to underscore speed and precision, which are part of the positioning of the company. There’s a hidden peacock looking to the right representing the company’s motto to look forward, and not back.
- 25. The bottom right corner of the logo is broken up in such a way so that the serif on the bottom of the “M” displays an equal sign, representing the value of equality. The collar of Wendy’s shirt seems to have a secret message spelling out the word “mom,” which one would think ties into the brand’s identity of selling old- fashioned hamburgers just like mom used to make.
- 26. It symbolizes Equality & Justice in India
- 27. EXAMPLE OF SYMBOLISM • The layout of corporate headquarter, types of automobiles top executives are given, and the presence or absence of corporate aircraft are a few examples of material symbols. These materialistic symbols shows the ethical values of organization how they care about there employees and consumers or stakeholders.
- 28. LIMITATIONS OF SYMBOL USED TO SHOW ETHICS • Unethical manipulation • Empty or meaningless actions • Omnipresence • Divisions
- 32. • Every company has stories that Leadership like to share to demonstrate the way they want to operate • One of the best ways to learn is by modelling another person Rewarded behaviour give your employees plenty of models by celebrating true stories • Company culture comes from the stories we tell each other whether that stories ethical narrative is another matter
- 33. BELIEFS Ways beliefs get created: • Experience • Intuition • Tenacity • Authority • Scientific method
- 35. WHAT IS BELIEF? Trust, Faith or confidence in someone or something
- 36. HOW BELIEF WORKS ? • Belief has three importance parts to it 1) Believer (The person who is believing) 2) Belief 3) Believing on(The thing or person)
- 37. IN CASE OF ALIBABA Believer Jack Ma Belief Position Alibaba as a global website not just a domestic website Believing on Himself
- 38. Belief Action Results • Belief (Alibaba as a global website) • Action 1) Need to learn the hard working spirit of silicon valley 2)Breaking the 8a.m to 5p.m work spirit • Result ( on 9 September 2014, Alibaba’s market value was measured as 231 US billion $
- 39. Organizational culture is the careful reading and analysis of organizational symbols Symbols serve four functions in organizations 1. They reflect underlying aspects of culture 2. Generating emotional responses from organizational members 3. Representing organizational values 4. They integrate the entire organization in one system of signification CONCLUSION
- 40. • Stories helps the company to grow from strength to strength • It encourages employees to ran the extra mile to meet customer expectations. • It helps employees seeking to find meaning & purpose in what they do