Orsi Toth - Visual CV - portfolio of key skills and projects of @nandylen

i’ve
been
working
in the [digital]
communication industry for
10 years in 9 diﬀerent roles
through 4 countries,
with the help of 2 degrees -
economics and sociology,
within agencies, in-house
and building 2 startups,
training or mentoring many
more.

my work history leaves some confused.

but there is a theme behind it all.

i
believe
in
clear communication &
solid brands that are built
around a purpose,
beautiful, user focused &
friendly products that bring
about change,
& that building new
businesses is not only a
vehicle to make money or
even innovating exciting new
products.

i
believe
that
creating new kind of cultures,
never stopping to tweak the
status quo, all has serious
impact on the economy.
transparency, open
organisations, purpose driven
marketing are on the rise,
creating more sustainable
business models,
more honest conversations
between companies &
consumers, teaching wide
audiences that it is possible to
carve out your own path.

these are the values I
want to serve with
whichever of my skills
are most useful to bring
about innovation,
growth & change.

brand strategy
product & project
management
communication &
partnership building
workshops &
talks
content
*click through to the one that’s most relevant to you

I ﬁrmly believe a brand can't be just an afterthought, nor is
it dependent on large budgets or created in a void. a great
brand is built on the purpose at the organisation's heart
and every little interaction with the outside world nudges
the process forward.

I’m also conﬁdent that a strategy is little more than
magical thinking without identifying challenges ﬁrst, then
setting up an actionable plan and having guiding policies
in place that help to make decisions and essentially
providing style and branding for those actionable steps.*
*yes, also a total fangirl of Richard Rumelt

as business-side startup co-founder I was responsible from building an appealing
brand that would set us apart in the highly saturated market from scratch. since
I’m convinced a brand is everything a company does, every detail of the product
and all interactions with the consumers, I set out to create a brand that resonated
with our millennial target audience of spontaneous, adventure hungry
travellers who are fed up with overcrowded booking pages that don’t provide
enough flexibility.
our strategy from the very beginning was to build on beautiful design and
unusual user experience that made the search and planning as enjoyable as the
travel itself. in our communication strategy, we relied heavily on content -
blogposts about off the beaten track travel that converted bookings and beautiful
imagery - as well as social media, early adopters and evangelists who
connected with our idea of surprising, flexible travel search immediately.
Drungli has catered to 3 million visits to date, with 50k unique visitors a month
and 13k strong active Facebook audience.

I helped to re-brand EDF as a green energy focused provider on the
Hungarian market, both in ATL and social media - playing an essential role
in creating and managing the online elements as well as the successful
content & social media strategy
the heart of the campaign was a national call to action for messages to be
saved in a time capsule. messages to our future selfs, messages to the
future, strengthening conscientiousness about how most of our current
energy resources are finite. the online content strategy was focused on
educating the audience about more energy efficient and nature-friendly
behaviours as well as spreading knowledge about interesting innovation in
the sustainable energy and future cities space.
the full integrated campaign has won a Bronze Effie award in 2011

I pitched, created and managed the the 4-country EMEA launch strategy
for Nissan Juke on social media. the city SUV, Nissan Juke targeted a
predominantly male audience with a taste for the ﬁner things in life as well
as a lot fun, adventure and exploration.
I managed the development of an in-Facebook application and all video,
quiz and lifestyle blogging content in Hungarian, Czech, Slovak and
Romanian. the majority of the topics touched on sport, ﬁne dining,
contemporary dance events, quirky party recommendations, urban fashion
and general lifestyle.

the startup world as well as lean and agile processes have done a lot
to facilitate the building of products that are solving existing
problems and are actually needed. I believe in MVPs and customer
development, rapid iteration cycles to ﬁnd out whether we are on
the right path and highly focused project management strictly
prioritising features and tasks.

managing projects, I focus on delivering creative results on time and
within budget - traits that were indispensable both for my startup and
my client projects. I believe in leading teams by example and
building great personal relationships that facilitate a better ﬂow of
ideas, trust and added motivation at times when the whole team
needs to work a little harder and longer, together, in order to deliver.

i’ve managed the creation of Drungli, both web app & iOS mobile
application from scratch, including user and competitor research,
ideation, UX design, road maps, launch & testing on lean principles as
well as maintenance & promotion.
a complex technical and IA challenge, the process involved anticipating
user needs, designing our own database to handle ﬂexible - open ended
and multiple variable - queries, search algorithms and engines and
liaising with several airline partners.

Orsi Toth - Visual CV - portfolio of key skills and projects of @nandylen

in-house at GrantTree, I’ve managed the redesign of the website for
better conversion rates and more accessible content.
my work involved managing user research with the lovely General
Assembly UX course alumni, creating the information architecture and
wireframes as well as managing the graphic design process until the
point of having an approved layout.
i’ve also kickstarted the development of the Grant Matching Tool, the new
GrantTree ﬂagship product, managing user research and creating
roadmaps for successful delivery.

I successfully launched the Hungarian 200 years of Peugeot campaign in
2011. the heart of the campaign was a microsite, detailing the history of
Peugeot, publishing daily promotions and gifts for 200 days as well as an
online shop and home for the Facebook based photo competition.
the Facebook branch of the campaign ran on an embedded application,
where users could enter a photo competition, vote on images and get
information about the daily deals and gifts as part of the celebration.

communication &
partnership building

due to working in the communication sector for 10 years as well as
traveling and living in different countries and learning to get by on 4
languages besides my mother tongue, I learned to communicate with
very diﬀerent personalities, backgrounds and mindsets eﬀortlessly. I believe
in building genuine connections that are based on mutual interests,
passions and real involvement - these are the ones that are lasting and
strong foundations for future collaborations and ideas.

as an account or project manager, one of my strongest traits is to
eﬀectively harmonise client goals, needs and wants with available
resources, manage expectations and understand how to deliver the best
results.

for GrantTree, I’ve built fruitful partnerships with companies including
Bloomberg, the Big Innovation Centre and the Angel Investment Network,
that translated into great speaking and PR opportunities as well as client
leads.
enthusiastically attending and organising networking and educational
events, I was able to turn my conversations into promising client leads that
turned into closed sales 80% of the time.

at the newly founded boutique online marketing agency Anesso, one of my
most important roles was to pitch potential new clients and help closing
deals with showcasing solid industry expertise and our creative ideas.
with this approach, I won clients like EDF, Peugeot and Nissan, an
impressive feat for a practically unknown, new agency.

I started to blog in 2005, building an audience of several thousand
people who for whatever weird reason enjoyed reading about my love life
presented with an undeniable taste for drama and translating everyday
events into poetic lines.

on a slightly more serious note, as startup founder, I relied heavily on the
power of content and beautiful photographs from enchanting
destinations. building partnerships with photographers, I’ve regularly
published interviews with those specialise in travel imagery. I’ve written
spontaneous, oﬀ the beaten track travel and quirky destinations, building
an audience of 6k monthly readers for the blog, a number that, even
more importantly, converted into bookings generating revenue and
return visits on the main website.

my articles appeared in Barcelona based online startup magazine
barcinno.com - my research on food waste and the accompanying article
reaching thousands of people and generating downloads all over the
world - and one of the three major Hungarian news sites, origo.hu.

I developed long form, educational content for GrantTree, to support the
transparent, open communication about their services, around startup
funding, available grants and all useful information about R&D Tax Credit
in the UK.

I enjoy the process of getting under the client's skin and connecting with
their teams to find the solution that fits them the most. presentations and
workshops are two of my favourite activities and I enjoy using the
opportunity to build personal relationships, over-deliver on expectations,
educate and share exciting industry expertise tirelessly.
i believe that finding ways to include the clients in the creative processes
is a tremendously useful tactic for every agency. it generates more ideas
and understanding on both sides, helps to manage expectations and
create better work-flow as well as more ownership for each member of
the team.
there is no positive outcome of us and them approaches, it’s time that
collaboration replaces separation.

what startups need most are repeatable methods they can rely on. I
developed and facilitated interactive workshop material to help them
understand the principles of branding and marketing communication and
their connection to the overall user experience.
the workshop includes brainstorming methods for articulating the company
values and purposes, deeply understand the target audience and generate
ideas as well as action plans for creative comms projects.

an articulate and experienced public speaker, I spoke about the power of
purposeful branding on a dozen occasions, including the Pirate Summit,
Stemettes’ Outbox Incubator and ITAerea’s entrepreneurship master course.

digital, product development
& innovation agencies
• the likes of IDEO, Made by Many and Mint
provide endless inspiration for understanding
users better and better,
• coming up with fun new ways to generate ideas,
• & include clients more in the process.
• on demand projects or their own products, I’d be
happy learning from all of their processes.

creative agencies
• choosing advertising as my major and career, I
didn’t know I will become so enamoured with
communication and all the elaborate nuances
of ﬁnding the right message and making it
resonate.
• focusing on digital I love ﬁguring out
communication tools, especially content
strategies that compliment the brand perfectly
and help the company connect with its
consumers.

• smart, optimistic and determined people.
• a true community, where it’s natural to talk
about failures, learnings and changing the world.
• I like complex roles with wider than usual
responsibilities,
• & I’m also excited about the technology, endless
new ideas & all the innovation happening in the
sector as well as creative new business models.
startups

• as a friend hunting for a new job once said, “I’m
going for the roles I only barely qualify for, that
is where I can really grow, learn and contribute”
• I love working for companies with huge aims
and ambitious goals. aspiring thought leaders?
attempting the impossible? breaking the way
for others in organisational or technological
innovation? let’s talk.
• sustainable development, green energy,
education, sexual & mental health - all topics
close to my heart.
companies that challenge

…faster on foot than Google calculates.
every time.
yes, even in heels.

…read food blogs when stressed out or
need inspiration.

…a choirgirl. since age 8, through all my
city changes, i can’t shake my attraction
of singing in a group.

[… and I took all the images in here. ]

but enough about me. how are you?

Orsi Toth - Visual CV - portfolio of key skills and projects of @nandylen

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