Otr Itm Final
- 1. STRATEGIC MANGEMENT AMITA PANCHAL MONCY MATHAI PRASANNA DEVADIGA SIDDHARTH KULKARNI VIKASH CHOUDHARY
- 3. INTRODUCTION – BRIEF HISTORY The Company DURATUFF RADIAL PVT. LTD. is a well known manufacturer of rubber tyres situated in prime industrial areas of the country. Established in 1976, Manufactures and exports high quality tyres for various applications It enjoys a strategic advantage in terms of its location. Duratuff acquired Magna Tyres International Pty Ltd in South Africa The company currently produces the entire range of automotive tyres for ultra and high speed passenger cars, truck and bus
- 4. PRODUCTS The company produces 200 kinds of tyres for various applications like light commercial vehicle tyres, jeep & van tyres, fork lift industrial skid steer & dumper tyres, agriculture tractor front, industrial rib, tractor trailer, agriculture implement & power tiller.
- 5. FACTORY LOCATIONS GURGAON MADHYA PRADESH GUJARAT – VADODARA & VERAVAL HOSPETH SOUTH AFRICA
- 6. VISION A significant player in the global tyres industry and a brand of choice, providing customer delight and continuously enhancing stakeholder value.
- 7. GOALS & OBJECTIVES SHORT TERM: TO LAUNCH AND EXPAND THE BUSINESS OF OTR TYRES IN INDIA IN 2 YEARS AND ACQUIRE 35% MARKET SHARE. LONG TERM : FURTHER EXPAND THE OTR TYRE BUSINESS IN North & South America, Africa, Asia.
- 8. DURATUFF Road Ahead Seize growth opportunities for Bias tyres in INDIA: - Underground Mines (GOA) - Ports (MUMBAI, GUJARAT) - Construction ( ALL OVER) - Quarry & Cement (MP, C.G, SAURASHTRA,HP) Bias Large and extra Large tyres – exploit current scarcities in Radial OTR tyres Focus Markets of USA & North America Largest Market using complete range Anti dumping duties on Chinese OTR tyres Still an untapped market
- 9. Share of Radial/Bias by Market
- 10. Opportunities with Radial OTR Tyre We will be better equipped to service the Articulated Dump Truck segment, which uses Radial Tyres Launch of Radial OTR Tyres also widen opportunity for OEM market It gives us First Mover Advantage, being the 1 st Indian Tyre company to manufacture Radial OTR Tyre. Overall it will improves the perceived value of our products in the mind of customers
- 12. PROCESS & POLICIES MARKETING PRODUCTION CUSTOMER CARE R&D BRAND PROMOTION QUALITY MARKETING POLICIES HR POLICIES COMPLIANCE POLICIES ETHICAL BUSINESS STANDARDS
- 13. SYSTEMS OPERATIONS QUALITY CONTROL COMPLIANCE & FINANCE SALES & MARKETING DISTRIBUTION NETWORK SIX SIGMA CDM- CLEAN DEVELOPMENT MECH.
- 14. ASSETS TANGIBLE 6 MANUFACTURING PLANTS STOCK – RM,WIP FG HO BUILDING FURNITERS AND FIXTURES MACHINERIES CUSTOMERS INTANGIBLE GOODWILL PATENT & TRADEMARK TECHNOLOGY KNOWHOW EXPERIENCE INNOVATIONS
- 15. OUR USP Comprehensive Bias & Radial Range Uninterrupted and Continuous supply for most of the sizes Excellent After Sales Services Customization of products Fastest development of new product
- 16. RESOURCES R&D CUSTOMER CARE FACTORY LOCATIONS SKILLED EMPLOYEES
- 17. HIGHLY FOCUSSED RESOURCES STATE OF THE ART & WELL EQUIPPED PRODUCTION UNIT FOR OTR RANGE. DEALER LOCATION SUPPLY CHAIN – BACKWARD & FORWARD
- 18. THANK YOU