The document discusses the need for responsive organizations that can adapt to changing 21st century challenges and external influences. It argues that organizations need to consider a wider variety of input data, including data they may not be aware of, in order to develop flexible models and make evidence-based decisions. As data volumes and processing power increase exponentially, organizations will need to be open to having their assumptions and mental models challenged and redefined by insights from new sources of big data, in order to effectively serve customers in real-time.
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