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AIR
ADRENALINE INTERNSHIP REBRAND




      !"#$%&'(')"*+,-'('.&%%*'('/01
OBJECTIVE
TO CREATE A BRAND THAT IS RELEVANT
2*)'0*#+0&0*.'$3'$,%'!"&&%*$'2*)'*%4$'
.%*%&2$03*'35'*0/%'6%2)%&#7
Nike 10 Presentation
WE ARE
NOT
&%8&2*)0*.
WHAT DO
WE STAND
FOR?
$3'93&/'53&'*0/%
                   $3'.%$'2':38
   $3'.20*';26"286%'%4+%&0%*!%
    $3',2;%'2'5&%#,'+%&#+%!$0;%
         $3'.20*'2'$%21'1%18%&
 $3'%4+%&0%*!%'$,%'*0/%'!"6$"&%
             $3'.%$'5&%%'#,3%#
$3'93&/'3*'93&6)'!62##'8&2*)#
$3'93&/'53&'*0/%
                      $3'.%$'2':38
      $3'.20*';26"286%'%4+%&0%*!%



OP PORTUN ITY
       $3',2;%'2'5&%#,'+%&#+%!$0;%
            $3'.20*'2'$%21'1%18%&
    $3'%4+%&0%*!%'$,%'*0/%'!"6$"&%
                $3'.%$'5&%%'#,3%#
   $3'93&/'3*'93&6)'!62##'8&2*)#
AMAZING
OPPORTUNITY
IT IS WHAT
-3"'12/%
35'0$7
AMAZING
OPPORTUNITY
RESPONSIBILITY
+
AMAZING
OPPORTUNITY
RESPONSIBILITY
SIMPLE AND
DEFINABLE
10
10 WEEKS
WHY A
NUMBER?
SPORT   GLOBAL
WHY 10?
PERFECT 10
TOP 10
HANG 10
2010
Nike 10 Presentation
INSPIRATION
INSPIRATION
INSPIRATION
Nike 10 Presentation
PEOPLE CONNECT
WITH
BRANDS
NOT
PROGRAMS
Nike 10 Presentation
WELCOME,                 PROFILE       Laura Durham
John Custer!              EDI T        Global Brand Design, MH 4
                                       laura.durham@nike.co m
  INBOX    (1 )          EVENT S
  OUTBOX                 ABOUT NIKE    From
  TRASH                  NIKE CAMPUS   Dallas, Tx
  CALENDER        (! )   EVENT S
                         POR TLAND     Cur rently
SEARCH                   HOUSIN G      20th and NW Bu    rn sid e

                         SWOOSH.COM    Abou t
                                       Hey guys, I’m super excited to be
                                       here this summer! I cannot wait to
                                       get fully involved with everyone
                                       and have a gr eat summer !
Nike 10 Presentation
Nike 10 Presentation
Nike 10 Presentation
Nike 10 Presentation
Nike 10 Presentation
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Q

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