This document discusses challenges with urban small cell deployment and proposes solutions. Key barriers are site acquisition, suitable backhaul, and single-operator deployments. It suggests a self-organizing microwave backhaul system as suitable backhaul that is easy to deploy, scalable, and operates in widely available licensed spectrum. A neutral host model is also proposed to reduce costs and time-to-market by providing equal access to shared street infrastructure and pooled licensed spectrum for multiple operators.