Overview mobile application advertising systems 16.08.2013
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The document provides a comprehensive overview of mobile app advertising systems, including advertising formats, specifications, and creative design principles. It discusses the Mobile Rich Media Ad Interface Definitions (MRAID) and compares several mobile advertising networks such as Madserve, AdMod, OpenX, and AdWords. Additionally, it highlights the differences between mobile app ad networks and traditional web ad networks, along with the technical flow of mobile ads.
Overview mobile application advertising systems 16.08.2013
- 1. OVERVIEW MOBILE APP ADSVESTING SYSTEMS - Bui Van Quy( quy.bui@vtc.vn , aladeck@gmail.com ) - Pham Van Tra( tra.pham@vtc.vn, blue.tea.it@gmail.com)
- 2. Contents • Mobile Advertising Overview – Mobile Advertising Eco System – Mobile App Advertising Specs • MRAID - Mobile Rich Media Ad Interface Definitions – Descriptions – Examples – Online Ad flow – Mobile Ad flow – Mobile Rich Media Ad flow(MRAID supported) • Compare: mAdserve, adWord, OpenX, adMod, – Advertising Format – Advertising Target filter – Advertising action – Dis-advance for building Mobile application Ad Network • Discussing • Resources 2013 2
- 4. Mobile Advertising Eco System 2013 4
- 5. Mobile Advertising Type • Mobile web • Text message(SMS) • Multimedia message(MMS) • Mobile Video & TV • Mobile Applications 2013 5
- 6. Mobile Application Advertising Unit Definitions • In-App Display Advertising Units – Mobile Application Banner Ad – Mobile Application Interstitial Ad – Rich Media Mobile Ad (RMMA) • Integrated Ad • Branded Mobile Application • Sponsored Mobile Application 2013 6
- 7. Mobile Application Advertising Unit Specifications • Media Formats • Aspect Ratios • Dimensions • File Size • Display Length 2013 7
- 8. Mobile Application Advertising Creative Design Principles • Banner Ad Unit Creative Design Principles – Banner ad are opaque (zero image transparency) – Interstitial ad should use full screen of device • In-App Display Ad Unit Actions – Click-to-Mobile Web – Click-to-call – Click-to-video – Click-to-SMS – Click-to-locate – Click-to-buy – Click-to-storyboard 2013 8
- 9. MRAID(Mobile Rich Media Ad Interface Definitions) • «define a common API (Application Programming Interface) for mobile rich media ads that will run in mobile apps» - iab.net 2013 9
- 10. MRAID description • HTML5 + Java script • Representatives from: Google, ESPN, AOL, IDG, Yahoo, ... • Out of scope – Retrieving the ad from Ad Server, Ad Network, or local resources – Reporting – IDE Integration – Security/ Privacy – Internationalization – Error reporting – Logging – Billing and payments – Ad dimensions and ad behavior – Download of assets to the local file system for caching or off-line use 2013 10
- 11. Example: Show Banner Ads /** AdView(Context context, String requestURL, String publisherId, boolean includeLocation, boolean animation) **/ mAdView = new AdView(this, REQUEST_URL, PUBLISHER_ID, true, true); mAdView.setAdListener(this); layout.addView(mAdView); 2013 11
- 12. Example: Show VideoInterstitial Ads mManager = new AdManager(this, REQUEST_URL, PUBLISHER_ID, true); mManager.setListener(this); mManager.requestAd(); public void adLoadSucceeded(Ad arg0) { if (mManager != null && mManager.isAdLoaded()) mManager.showAd(); } 2013 12
- 13. Online Ad(openX) flows 2013 13 Brower Web app Ad server HTML request Javascript Javascript file request Javascript Image request image Note: This is javascript using case, other cases are iframe using , no javascript&iframe
- 14. Mobile Ad flows (non MRAID) 2013 14 View loadRequest() WebViewContainer Ad server ……..…..…….. …………….…..…….. …………………...…..…….. ………………………….…….. loadRequest() HTTP GET AD HTML Run() HTTP POST
- 15. Mobile Ad flows (MRAID support) 2013 15 View loadRequest() WebViewContainer Ad HTML ……..…..…….. …………….…..…….. ……………..…..…….. ……………………….………….…..…….. Render HTTP GET INIT() AdController …………………...…… AD HTML loadRequest() Ad server ………………… addEventListener() loadFile() Display Ads Actions Javascript() HTTP POST Run()
- 16. Compare: mAdserve, adMod, OpenX, adWord 2013 16 Mobile Ad Web Ad
- 17. Compare: Advertising Format mAdserve adMod OpenX adWord - Banner - Interstitial banner - HTML(MRAID supported) banner - HTML(MRAID supported) interstitial - Text + title - Image ad - Banner, Button or Rectangle - Interstitial banner - Text ad - Email/news letter ad - Inline video - Overlay video - Text Ad - Image Ad - Display ad builder - App / digital content ad - WAP mobile ad - Product listing ad - Dynamic search ad 2013 17
- 18. Compare: Advertising Target filter mAdserve adMod OpenX adWord - Countries - Publication(size of display) - Channel - Os - OS and version - Device name - Location - Network type(wifi or 3G) - Gender - Age Groups - Brower - Domain - Ip - Language - Os - User agent - Page URL - Referpage - Source - Variable - Location - Language - Key word - Device - Website - Network if WAP ad - … 2013 18
- 19. Compare: Advertising action mAdserve adMod OpenX adWord - Link - HTML5 supported - Link to market(Android, iOS, Windows Phone 7) - Link - Special Links( See Advertising format table for more information) 2013 19
- 20. Compare: dis-advance for building Mobile application Ad Network mAdserve adMod OpenX adWord - Pricing: Define only impression total or per day - No document - No Plugin system - Difficult to Scalability - No support HTML5 ad (MRAID) 2013 20
- 22. What are difference between mobile app ad network and normal web ad network ? • Ad content served by web browser vs Web viewer • Content is filter by mobile targets: mobile OS name, specific geographic location, network provider, Demographics(Male/female, age),… • Ad Actions: Click to mobile web, click to call, click to sms,… 2013 22
- 23. Can customize OpenX to Mobile App Ad Network like Admod? • Can OpenX’s plugin process information from client for mapping targets? YES • Can Mobile Client sent information that match with ad targets? YES • Can Mobile Client process web viewer and ad action? YES 2013 23
- 24. Resources • www.iab.net/media/file/IAB_MRAID_v2_FIN AL.pdf • mmaglobal.com/files/mobileadvertising.pdf • madserve.org • google.com/AdMob • openx.com 2013 24
Editor's Notes
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