Overview Of Existing Products Of Interest. Presentation.
- 1. Overview of existing products of interest. Elaine Potter 0643408 Advantages and Disadvantages
- 2. Basic Computer Mouse Has problems tracking on uneven surfaces (e.g bed and couch) Not as portable as it could be. Isn’t well suited to the unstructured, casual environment. Is a familiar product. Can be made very cheaply. Is used by my primary target market (the basic user group) Has intuitive controls. Disadvantages Advantages
- 3. Logitech MX Air Using unfamiliar technology (new product do people trust it completely?) Expensive. Does everything a regular mouse does. Has the added advantage of being able to track in the air. Disadvantages Advantages
- 4. iPod Dominating market. Smaller innovative companies are unable to compete. Gives users a way to store and playback music. Extremely stylish, seen as an accessory aswel as a functioning product. Ultra portable. Comes in a wide range of colours. Disadvantages Advantages
- 5. iPhone Costly Low battery time. Not very customisable. No grips. Ultra slim and portable. Fashionable. New technology. Up to date. Intuitive controls. Used alot for social networking (i.e Twitter updates) Disadvantages Advantages
- 6. Mobile Phone Can not control other devices, like television and laptop. Portable Used for a variety of applications besides calls and txts. Games Social Networking Camera/ Video Variety of colours. Ergonomic Keeps people connected. Disadvantages Advantages
- 7. Remote Control Most people have a problem with the product being a bit too portable, as in getting lost in the room, between cushions etc. Is commonly used in the most unstructured of environments. Portable Remote controls are made in a variety of cost brackets. Disadvantages Advantages
- 8. Touch screen Remote Control Very expensive. For the higher end of the target market. Functions the same as a normal remote control but uses the latest touch screen technology. Aswel as additional external controls. Portable Disadvantages Advantages
- 9. Wireless Keypad, with scroll pad Expensive From initial research it seems to be a mostly American market (they are more used to typing on the Blackberry style keyboard) Cramped keypad Allows to navigate a laptop from far away. Perfect for unstructured environments. Slim Light Portable Disadvantages Advantages
- 10. Trackball mouse Unfamiliar shape, people shy away from it when impulse buying. Is more expensive to buy than basic mouse shapes. Can perform all the basic functions of a mouse. Has the added advantages of staying stationary whilst in use, so it avoids the problems of uneven tracking surface of a normal mouse. More ergonomic than regular mouse shape, used by people with carpal tunnel syndrome. Disadvantages Advantages
- 11. Built in scrollpad on laptop Cramped. When in constant use the hands are held at a cramped angle. Not ergonomic. Is built in to every laptop. No additional cost. Portable, no need to carry and extra device with laptop. Disadvantages Advantages
- 12. Stylus and Touchscreen So small that it can get lost easily. Used in design work for precision detail. Used when navigating on small surfaces, e.g iPod. Small and portable. A lot cheaper in the past few years. Disadvantages Advantages
- 13. Summary of findings shown Touchscreen technology is a huge up and coming market. New designs in technology seem to be more successful when they have a since of familiarity about them (layout of controls, or familiar shape) Size and weight is an important factor when dealing with portability. Cost is a deciding factor when aiming towards the basic user.