Overview of Game licensing
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The document outlines the process and strategies involved in game licensing, including finding potential publishers and evaluating licensing agreements. It emphasizes the importance of marketing proposals, negotiation skills, and understanding royalty structures. Additionally, it highlights key exhibitions and the need for ongoing communication and relationship management in the licensing pipeline.
Overview of Game licensing
- 1. Overview of Game licensing Faust , Lager Network
- 2. Pipeline of Licensing How to find the Fair datum point How to find the Potential publisher? About the Strategy Index
- 4. Contact Approach Evaluation Marketing Proposal Draft Terms Negotiation Contract Support Pipeline of Licensing Preparation
- 5. Contact Regular exhibition Research Connection link Community Visiting Continuously Contact Business vs. Friendship Information is the Key
- 6. Approach Company profile Game profile Game play content Video . Audio . Prints…… Objective comments or ranking score Catch the eyeballs Find the “have to “ reason Sharp >>>> Complete
- 7. Contact - Exhibition •MAJOR E3 ITS CHINAJOY Gamescom TGS GC G-STAR •ATTENTION GDC GDC EU DT BGS KRI DWGE MIGS
- 8. Evaluation •Necessary documents delivery •Evaluation process setting •Leading and Lighting up •Review and Report Joyful Modest Objective
- 9. Marketing Proposal •Executive summery •Product Information •Marketing Strategy •Action Plan & Timetable •Scale & Budget & HR Identify Support
- 10. Quotation Language Territory Localization Schedule Marketing Plan Service Requirement Draft Terms
- 11. Construction of Quotation Licensing Fee 簽約金 Royalty Sharing 權利金分成(基礎/比例) Minimums Grantee Fee 最低保證金 Advanced Royalties 預收權利金 Bonus 獎勵回饋金 Territory and Period 授權區域/期間 Language 語言版本 Royalty sharing Royalty sharing Licensing Fee Royalty sharing Royalty sharing ... Bonus MG
- 12. Risks Evaluation is always the priority WIN –WIN situation Time vs. Resource vs. Cost General Negotiation Skill Accumulate your credit There is no “Impossible” but … Find the “Datum point” Negotiation
- 13. DEFINITION LICENSE GRANT OWNERSHIP OF INTELLECTUAL PROPERTY IMPLEMENTATION PUBLISHER'S OBLIGATIONS DEVELOPER'S OBLIGATIONS LICENSE FEE AND ROYALTY FEES CONFIDENTIALITY REPRESENTATIONS AND WARRANTIES REPRESENTATIONS AND WARRANTIES OF PUBLISHER LIMITATION OF LIABILITY TERM AND TERMINATION GENERAL EXHIBIT Contract
- 14. Support Working Assignment PR Technical support Communication In-between Localization Official application Reconciliation Operation support Crisis Control
- 15. Preparation •Company Investigate •Local Culture study •Limitation •Strategy •Sales Logic •Relationship Review
- 16. Think Global Act Locally Faust Lager Network Technology M:+886 988367555 Msn : faustcare@gmail.com Skype : faust_chou Sharing makes us all richer