Overview of social media tools
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This document provides an overview of various social media tools for businesses, including blogs, YouTube, LinkedIn, Twitter, Pinterest, and Facebook. It discusses the purpose and benefits of each tool, as well as technical considerations for setting up and maintaining a presence on each platform. The key recommendations are to understand your business goals for social media and dedicate appropriate resources, find the right level of engagement for your comfort level across informational and interactive tools, and develop a content plan and calendar to keep updates flowing consistently.
Overview of social media tools
- 1. Overview of Social Media Tools Ann Treacy atreacy@treacyinfo.com www.byteoftheweek.com www.treacyinfo.com
- 2. The Intro – Email – Blogs – YouTube/Ustream – LinkedIn – Twitter – Pinterest – Facebook www.treacyinfo.com
- 3. Before you Begin • Why do you want to use social media? – How does it fit into existing business goals? – How can you measure success? • What resources do you want to dedicate to social media efforts? – Internal staff? Consultant? Both? www.treacyinfo.com
- 4. Find Your Comfort Level Inform Website, Email Alerts, Video Controlled Engage Blog, LinkedIn Moderated Facilitate Social Networks Monitored www.treacyinfo.com
- 5. Blog • Great way to inform • Great for showing personality/expertise • Great for search engine optimization • Great for tying in other media • Easy to update www.treacyinfo.com
- 6. Blog Tech Talk • Choose a platform (WordPress, Blogger) • Post articles (ongoing) • Moderate/monitor comments www.treacyinfo.com
- 7. YouTube/Ustream • Great way to inform • Great way to teach • Worth 1,000 words • Help new audience find you • Easy to do www.ustream.tv www.treacyinfo.com
- 8. Video Tech Talk • Get a camera • Shoot video/record show • Upload/Archive • Label/tag/promote • Moderate comments www.treacyinfo.com
- 9. LinkedIn • Your personal account can be as powerful as your business presence • Take time to flesh out your profile • Look for groups to join or create • Be the person people want to know www.treacyinfo.com
- 10. LinkedIn Tech Talk • Set up an account – Personal, company, group • Choose your level of commitment – Wait to be contacted – Contact people one-on-one – Join conversations – Start/host conversations www.treacyinfo.com
- 11. Twitter • Post updates • Follow others to get their updates • Search for timely info • Follow topics of interest • #hashtag = topic/tag • @AnnT = shout out www.treacyinfo.com
- 12. Twitter Tech Talk Inform Engage • Send specials • Find folks to follow • Send RT-worthy • Listen and RT messages • Use @ • Set realistic • Link to articles et al expectations for more details • Use # • Tweet during conferences www.treacyinfo.com
- 13. Pinterest • Sign up with an account • Set up boards • Connect with other social media tools www.treacyinfo.com
- 14. Pinterest Tech Talk • Pin pictures you like • Repin others’ pictures • Post comments on pictures • Share work of others • Focus on your demographic, but not necessarily only your products www.treacyinfo.com
- 15. Facebook Personal Page Facebook Company Page www.treacyinfo.com
- 16. Facebook • Have a plan to keep the updates flowing • Take the time to listen • Be flexible & prepare to roll with it • Your following is built on the relationship of your fans • Consider campaigns www.treacyinfo.com
- 17. Facebook Tech Talk • Tell people about your FB page – Tell FB friends – Send out an email with a link – Post a link on your web site – Mention it everywhere – Get e-fluencers to talk about you www.facebook.com/pages/create.php www.treacyinfo.com
- 18. Final Tips • Have a plan/calendar • Look into Admin tools • Make the most of every story www.hootsuite.com • Do what’s right for you! www.treacyinfo.com
- 19. Get the presentation here: http://byteoftheweek.com/ Thank you! Ann Treacy atreacy@treacyinfo.com www.treacyinfo.com