P5 A, B, C, D & E
- 1. P5 A,B,C,D & E Bethnay Blackburn
- 2. A - PURPOSE The main purpose for the app is as follows; To bring together the nesh community of the equine world and help advice them with their veterinary queries, with D.V.M standing for Doctor of Veterinary Medicine. This social media idea is interactive platform for the users to sort their quries. The purpose isnt to add other users as friends on the account that they create but this is an option used to improve the interaction surrounding the idea. B - CONTENT The veterinary aspect will come into this idea via accounts made by veterinary groups across the country. They will have a special verification sign to signify they are an official recognised veterinary association which will be the base for the site. On top of this users will be able to create their own account, they will be referred to as users. Theses users will stay separate to the veritnary organisations as they will only be able to interact with the verternay organisations on the app. Each user can post about their story or problem on their area for friends and vets to see. The application form to sign up will include details of both the human user and the equine friends, as this is vital when diagnosing a problem. This information about your horse will include age, weight, height, breed and much more. It will appear at the top of each thing you post as a starting marker for the vet to go off. Quite often the vet will request a call out but the app is geared towards minor injuries rather then or problems that may not require such proceeds.
- 3. C - TARGET USER/MEMBERSHIP • The target audience I aspire to attracted to my social media would be any equestrians who own and or work with horses. This means there will be a large wide range of ages, races and both Male and Females. This is because the gender is mixed when it comes to horse riding as it is a sport that stereotypically attracts women and young girls but it does have many male influences with in which cause a natural rise in male equestrians. • Animals are a massive part of equestrian’s life’s and they will spend the majority of their spare time with them, this may include dogs, cats as well as their horses. This makes the target demographic big animal lovers who are naturally quite loving and caring. • Naturally equestrians are quite outgoing and enjoy the out-doors both of which are attributes that are required when working with such animals. • Ethnicity can vary but for the majority of riders in the UK are white British.
- 4. D - PRODUCTION PLAN WITH LAUNCH DATE Number Task Time Frame in weeks Why its included and description of task 1 Planning: collect some social media ideas. 2 This is the first thing that will be done by all creators, designers and developers. It will essentially be a table reading were ideas are blasted round the room and then developed on using mid maps and jotting notes. This stage is were the money making idea comes from. 2 Planning: write out the purpose of each social media idea 2 This helps to decide on the final product as the social media idea which has the strongest purpose will be the one worth making. It’s the one that will be easier to target and market as there is a clear path to follow. 3 Design: create a few designs and mock ups of a few of the strongest ideas and see which ones look best on paper 3 This is done to get down the creative element of the app. Theire has been the initial thinking for ideas and the further planning development of regarding the purpose of each idea now the few that appeal the post and most probably have the strongest purpose will be designed either by hand or using basic software on a computer. Just so each idea can slightly be brought to life before any decision on the final product is made.
- 5. 4 Design: Choose a further two ideas out of the mock ups that have already been created and draw up more detailed mock up designs and a proposal form. 2 This stage is very similar to the last stage but it is still crucial as it is part of the narrowing down section which requires a fin eye for detail. The plans involved during this stage must be much more complex and be very similar to what the finished product would look like minus the interactivity part. The proposal should include the purpose, target audience, content and title of the app and it should outline the major areas which will make the app, effectively sell its self like how unique it may be. 5 Development: Choose one strong idea after an informal internal vote has been done by all of the creators and designers 1 This is effectively internally testing the design of the app amongst the people who have thought of and spent time designing and developing it. this is beneficial as they can get a sense for what people will think of the app when it is created and running. 6 Development: Create the first digital interactive mock up of the idea 2 This is the stage were the pieces start being put together. The hand drawn and computerized still mock ups, all start to be put into one to interactive visual. It will be a very close depiction of what the app will look like minus a few post production tweak once it has been released. 7 Development: Write detail plans on the content of the social media concept, expanding on points made in the planning and design stage. 1 This can include part of the proposal created for number 4 but by this stage there may be a few changes that need to be ironed out after the creation of the digital interactive mock up. This is the last stage before design so theses issues should be changed now.
- 6. 8 Creation 15 There needs to be a correlation on all pages with colour to show uniformity and formality. This is one of the most important pages on the app as it is the first to load and therefore it needs to give a good impression to the audience. A form that will allow someone to sign up to our social media app needs to be added to the site. It has to be filled in in order for them to use the application and it will include some personal detail regarding the user like name, age and D.O.B but also details regarding the horse which will include age, weight, height, breed and much more. Each vets will be contacted and asked if they wish to join our database and fulfill their work through us and we will simply add their details to our page and verify their account.
- 7. 12 Aplh testing: internal testing 2 During this stage, the first round of testing will take place, the application will primarily be tested by the creaters and web designers who created the app, and potentially release to a select number of audience members in order to receive feedback for what they dislike or how the app could be improved. This stage will be used in order to ensure that everything within the application functions properly, such as the search bar presents the user with locations relevant to their search. 13 Beta testing: external testing 3 The Beta testing stage is a stage which is used to identify any bugs or glitches with the created social media app. This test will be available for some of the audience who have expressed interest in the application or people who are just generally part of the equine world and could possibly benefit form it. The things that will be tested for include glitches such as the app freezing or crashing when the users requests it to do something, such as adding a new account or posting on the platform. This testing will ensure that the app runs smoothly and the audience will be able to utilize it properly. 14 Marketing and distribution 10 During this stage posters and digital advertising will be created and distributed across a number of different platforms. Some key areas that would be ideal to advertise are Horse and Hound and TrotON as theses are organization and media outlets that have built their own equine audience through the media and my app would gain loads of recognition through them. 15 Publishing 3 Once the app has been completed it can be published and distributed to different companies, such as Google Play, the App Store and Windows Phone Store. There is an annual fee to do this which is as follows £20 for google play and £90 for apple store. My app will be published on the Saturday 12th May 2018
- 8. E - POSSIBLE REVENUE STREAMS • There are many top brands in the equestrian sport who offer sponsorships were by we endorse their products on our app and they in return fund us. This is an option in which I could explore to optain revenue to create my social media app. • Another way in which the app can obtain funding would be to allow advertisers to place advertisements within my app. This would mean that when the user opens the app, they could be presented with an advertisement or this advertisement could be laced throughout different pages on the app. Companies will pay for us to do this and this is were the money is gained form this form of advertising. • The opportunities to do any of this advertising will increase the more popular the app becomes, as the brands will pay more for an advertising slot on my app. This therefore means promoting my application will be very important in allowing it to later make profit/revenue.