Parallel
0 likes165 views
The document discusses parking in the United States, including that there are an estimated 105 million metered parking spaces, 220 million off-street non-residential parking spaces, 92 million on-street parking spaces, and 800 million parking spots total. It also discusses potential revenue models for a parking app, such as advertising fees, download fees, and premium subscriptions.
Parallel
- 4. How We’d Do It
- 5. What’d It Look Like Time Left To Park Where & When To Park Time Left To Park The Place You Parked
- 6. It’s Like This BIG 105 million metered parking spaces Estimated 220 million off-street non-resi spaces $25 billion dollar business Up to 45% of traffic is caused by “cruisers” Over 25,000 lots and garages Estimated 92 million on street parking spaces 4.9% Industry growth Estimated 800 million parking spots Nearly 250 million registered Parking infrastructure; Chester, Horvath and Madanat; UC Berkeley
- 7. Let’s Get Paid Advertising Fees (Standard/Featured) • Parking Garage Paid Listings/Deals • Related Product Advertising Download Fee • $2.99 one time download cost • Access to Basic (map, timer, public recs) Premium Subscription • $20 Monthly Parking Pass • Access to Basic + Parallel Parking Network
Editor's Notes
- #2: Practical to a fault and just a little bit off centeredWith this project, I decided to live the GSB dreamWhich effectively boils down to GO BIG or GO HOMESo I decided to take a crack at this
- #3: Look at this. Doesn’t itjust make you shudder?Everyone hates to park; but no one functions without itWe live in major cities/frequent crowded places/drive in high trafficked areasAnd very often parking is simply confusing, simply not available and frequently bothI mean can you tell whether or not you can park at most of these signs?Public good; government is slow to respond; but its ticketing agents are not (they bring the drama!)
- #5: Not a new ideaMobile Mashup of Multiple TechnologiesBuilt on top of Google Maps (API + Streetview)Built on top of Public Information (Garages, Signs, Gov data)Uses Target destination To recommend street parking To recommend garage parkingUses Tagged QR Network To crowdsource likely locations
- #6: Simplifies the process of choosing were to looking for parking to a color scheme-Green: > 4hours of parking- Yellow: 2-4 hours of parking-Orange: 0-2 hours of parking- Red: No parking-White: Garage Parking- Circular codes inside color nodes: M = metered; F=free;- Circular codes inside white nodes: $=<5p/h, $$=<15p/h, $$$=>15p/h
- #7: What does that mean for ParallelFor a market this big we’re in the right stateBoth Los Angeles and San Francisco Top ten cities by population density Top ten cities by traffic density
- #8: AdvertisingTargeted approach (must be related to cars/parking = oil, mechanics, gas, car washes, shipping)Tastefulbanner advertising (only the bottom)Featured advertising (priority in banner)Charged based on impressions (ultimately driven by viral coefficient)DownloadFree application for the first year (to drive viral coefficient)$2.99 screening/signaling fee for those willing to payPremium SubscriptionParallel parking network of exclusive private parking spacesParking packages (discounted in bulk)