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June 9, 2011
Parking Sounding Board Meeting
           Presentation Overview
8:05 – 8:10 am     Round robin intros
8:10 – 8:15 am     Recap of June 23 expert panel themes
8:15 – 8:30 am    Technology strategies (Overview & discussion)
8:30 – 9:10 am     Pricing strategies development (Overview & discussion)
9:10 – 9:40 am     Data collection activities & preliminary results
9:40 – 9:50 am     Q & A / General discussion
9:50 – 10:00 am    Public comment, wrap-up and next steps




                                                                            2
Recap of
June 23 Expert Panel




                       3
Technology Strategies
 Overview & Discussion




                         4
Enabling Technologies

IMPLEMENT PAY-BY-CELL
PHONE CITY-WIDE
• New payment option
• Tangible customer Benefits
• Improve the customer parking
  experience


                                 5
Parking Strategies
   Development
Overview & Discussion



                        6
Performance-Based Parking Pricing
      Strategies Development
        EXPLORE GEOGRAPHIC SUB-AREAS
        BASED ON DEMAND
        •Targets areas of the parking system that are
         operating inefficiently
        •Focuses on maximizing performance pricing
         benefits
        •Applies other management strategies (besides
         pricing) to under utilized areas
        •Maximizes benefits of limited data collection
         and analysis resources


                                                     7
Performance-Based Parking Pricing
      Strategies Development
       TIME OF DAY PRICING
       • Performance-based pricing on a “time
         band” basis
       • Define primary “time bands” per day
       • Rate adjustments based on utilization
         data per time band




                                                 8
Performance-Based Parking Pricing
              Strategies Development
  Based on the most recent parking surveys, utilization levels by
“time band” will be documented. It might look something like this:

Parking District: X
    Time Bands:       8:00 AM –   11:00 AM –   2:00 PM –   6:00 PM –
                      11:00 AM     2:00 PM      6:00 PM    10:00 PM
   Peak Utilization


     85% - 100%
     60% - 84%
     31% - 59%
      0% - 30%

                                                                       9
Performance-Based Parking Pricing
      Strategies Development
        PILOT PROGRESSIVE PRICING IN
        COMBINATION WITH THE ELIMINATION OF
        TIME LIMITS
        • Develop a specific pilot program for
          implementation in selected districts
        • Can provide lower initial rates that escalate
          with time
        • Can provide parker flexibility re: time stay
          duration (if they are willing to pay a
          premium)

                                                          10
Performance-Based Parking Pricing
      Strategies Development

        DAY OF WEEK PRICING
        •Weekend parking demand trends
         differ significantly from weekday
         parking trends
        •Demand-responsive rate adjustments
         could vary between weekdays and
         weekends


                                              11
Performance-Based Parking Pricing
      Strategies Development
       DEVELOP AN EVENT OVERLAY
       PARKING PRICING STRATEGY -
       • Tailor to areas of the downtown
         impacted by major events
       • Carefully define the goals of the
         event overlay strategy
       • Structure parking pricing to achieve
         the desired goals

                                                12
Strategy Development
            ~
  Questions & Discussion



                           13
Data Collection Activities
     & Preliminary Results
 Overview of activities and methodology
 Comparing June 2011 to November
  2010 data
 June 2011 “Heat” Map Examples




                                           14
Data Collection
       Overview of
Activities & Methodology



                           15
Data Collection Periods and Areas
   Two Data Collection
    Periods
     May – U-District,
      Green Lake, Roosevelt
     June – Commercial
      Core & Surrounding
      Neighborhoods,
      Fremont, Ballard,
      Ballard Locks



                                           16
Data Collected
   Overall occupancy of paid spaces
     Weekday & weekend (in areas); 8am – 8pm
   Disabled permit usage in paid spaces
     Commercial Core, Pioneer Square, Chinatown/ID,
      First Hill, Belltown, Denny Triangle, Cherry Hill
   Residential permit parking in paid spaces
     South Lake Union, First Hill, Pike-Pine
   Government exempt vehicles/service hoods
     Commercial Core, Pioneer Square, Chinatown/ID

                                                          17
Data Comparison
November 2010 to June 2011




                             18
Purpose of Data Collection

   Compare with previous collection periods to
    measure effects of rate changes
     November 2010 / April 2011
     How do increased/decreased rates effect parking
      demand?
     Overall effects of elasticity
   Establish baselines and metrics for future rate
    changes


                                                        19
Examples for Today
   Commercial Core
     Weekday and weekend occupancy comparisons
     Disabled permit peak
   First Hill
     Weekday occupancy comparison
     Residential and disabled permit peak
   Pike-Pine
     Weekday and weekend occupancy
     Residential permit peak

                                                  20
Commercial Core - Weekday




                            21
Commercial Core - Weekday




                            22
Commercial Core - Weekday




                            23
Pacific Place
NOV 2010                   JUNE 2011




                                       24
Pacific Place
NOV 2010                   JUNE 2011




                                       25
Pacific Place
NOV 2010                   JUNE 2011




                                       26
Pacific Place
NOV 2010                   JUNE 2011




                                       27
Pacific Place
NOV 2010                   JUNE 2011




                                       28
First Hill - Weekday




                       29
First Hill - Weekday




                       30
First Hill - Weekday




                       31
First Hill - Weekday




                       32
First Hill - Weekday




                       33
First Hill
NOV 2010                JUNE 2011




                                    34
First Hill
NOV 2010                JUNE 2011




                                    35
First Hill
NOV 2010                JUNE 2011




                                    36
First Hill
NOV 2010                JUNE 2011




                                    37
First Hill
NOV 2010                JUNE 2011




                                    38
Peak Disabled Permit Usage
NOV 2010           JUNE 2011




                               39
Average Residential Permit Usage
   NOV 2010           JUNE 2011




                                   40
Pike-Pine - Weekday




                      41
Pike-Pine - Weekday




                      42
Pike-Pine - Weekday




                      43
Pike-Pine - Weekday
NOV 2010            JUNE 2011




                                44
Pike-Pine - Weekday
NOV 2010            JUNE 2011




                                45
Pike-Pine - Weekday
NOV 2010            JUNE 2011




                                46
Pike-Pine - Weekday
NOV 2010            JUNE 2011




                                47
Pike-Pine - Weekday
NOV 2010            JUNE 2011




                                48
Average Residential Permit Usage
   NOV 2010           JUNE 2011




                                   49
Q&A
General Discussion


                     50
Public Comment
          ~
Wrap-up & Next Steps


                       51
Sounding Board Schedule

Today         June 23          July 14           August 4
Today –       Discussion       Review of data    Review of
questions/    with outside     results and       draft final
ideas         expert panel     assessment of     report
              and              parking pricing
              identification   strategies
              of preliminary
              pricing
              strategies

                                                               52
Thank You!
(See You All Again on August 4th)




                                    53
Project Status Update
   Sounding Board Mtg. # 1 (Completed)
   Task 1 ‐ Parking Data Collection (Completed)
   Sounding Board Mtg. # 2 Expert Panel Sessions (Completed)
   Task 2 ‐ Parking Data Analysis (In Process – Draft Completed)
   Task 3 ‐ Performance-Based Parking Pricing Strategies
    Development (In Process – Draft Completed)
   Sounding Board Mtg. # 3 (In Process – Draft Completed)
   Task 4 ‐ Economic Analysis (In Process – Draft Begun)
   Task 6 ‐ Final Implementation Report (To Be Complete 7/31)
   Sounding Board Mtg. # 4 (August 4th, 2011)

                                                                54
Performance-Based Parking Pricing
Rate Adjustments and Notifications




                                     55
Performance-Based Parking Pricing
        Rate Adjustments
  Rate Adjustment Process in San Francisco




                                             56
Performance-Based Parking Pricing
               Rate Adjustments



Rate Adjustment Process in San Francisco




      Note: Higher Demand Area –
                                           57
      Some rates went up (red).
Performance-Based Parking Pricing
                Rate Adjustments



Rate Adjustment Process in San Francisco




 Note: Lower Demand Area –
                                            58
 Most rates went down (blue & dark blue).

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