Part B-Task-B6
- 1. Road Transport Safety and Axle Load Control Study in Nepal Part B: Axle Load Control PRESENTATION TASK-B6 PUBLIC AWARENESS CAMPAIGN MATERIALS 22 February 2016
- 2. BACKGROUND • In the recent years, vehicle overloading is becoming a critical problem in Nepalese road network also particularly in some trade corridors. • DoTM, the regulating agency for vehicle overloading in Nepal, is adopting few public awareness activities also however such activities are being conducted without any technical study. • If contents of the awareness materials are fully supported by technical studies, it is more effective in achieving the ultimate goal. • The overloading control would be further effective if hard and soft measures are taken simultaneously. • In Nepal, public awareness on vehicle overloading has been inadequate but the interest has been steadily heightened in the recent years as more of the public have been concerned about the damaging effects of overloading on pavement life of the road, on the bridge structure and on vehicles…Contd…
- 3. • So far public awareness on vehicle overloading or axle load control has been conducted mostly as a part of the road safety awareness. • Separate rigorous public awareness campaigns on vehicle overloading or axle load control have not been conducted because impacts of vehicle overloading are not only on pavement deterioration but also in bridge structure, vehicle life itself and vehicle operation cost. • In order to discourage vehicle overloading, DoTM need to conduct more public awareness campaigns for truck operators and freight forwarders. • DoTM has been conducting some public awareness campaigns including posters and signboards with message of impacts of overloading and regulatory provisions. But information and knowledge on the impacts of such campaigns is lacking…Contd… BACKGROUND
- 4. • The MTPD has prepared guidelines for Bus and Truck Drivers regarding towing and loading and has made available online on it’s website. • The MTPD guideline for bus and truck drivers (or heavy vehicles) regarding towing and loading stipulates drivers: must not tow more than your license permits you to; must not overload vehicle or trailer; should not tow a weight greater than that recommended by the manufacturer of the vehicle; must secure the load and it must not stick out dangerously; and should properly distribute the weight in respective caravan or trailer with heavy items mainly over the axle(s) and ensure a downward load on the tow ball. This should avoid the possibility of swerving or snaking and going out of control. If this does happen, should ease off the accelerator and reduce speed gently to regain control…Contd… BACKGROUND
- 5. • According to the Station Manager of the Metro Traffic FM 95.6 they have broadcast few PSAs on vehicle overloading or axle load control. • But they have not produced or broadcast more rigorous participatory and interactive radio programs such as radio magazines or public or stakeholder discussions programs on vehicle overloading or axle load control. Types of Public Awareness Materials… • Three types of public awareness materials, namely posters/pamphlets, audio and video materials are considered. • The different types of designs are considered and designed from the perspective of vehicle overloading control in Nepal. • The poster and pamphlets are to be kept in vehicle, public places and along the roads in the form of signboard, etc. • The audio materials are to be broadcasted from the radio services whereas the video materials are to be telecasted from the television channels. BACKGROUND
- 6. Poster/Pamphlet Concepts, Contents and Designs Material • A number of posters and pamphlets regarding the adverse effects of overloading are drafted considering the target group of audiences as follows: 1. Target audience: School Children 2. Target audience: Pedestrians/Adult Passengers 3. Target audience: Vehicle Drivers (general public transport and private) 4. Target audience: Public Transport Drivers (truck, bus, taxi etc.) 5. Target audience: Two Wheeler and Pillion Riders
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- 15. Video Materials
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