Past & pizz presentation final
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This document outlines plans for starting a food services business called Past & Pizz. It will be located within 5-7 km of potential customer areas. The market analysis shows strong demand from families, students, couples, and office workers. Marketing strategies will focus on using organic and local ingredients, online ordering apps, and promotional discounts. Financial projections estimate $163k net profit in the first year, with costs of ingredients, rent, salaries, loans and taxes totaling $768k in expenses. The business will be set up as a partnership between 4 individuals, with $80k in initial funding.
![References
• SBA U.S Small Business Administration. (2014). Sole Proprietorship.
[Website] Retrieved from http://www.sba.gov/content/sole-proprietorship-0
• Fast Business Plan. (2012). Restaurant Business Plan. [Website] Retrieved
from http://www.fastbusinessplans.com/sample-business-plans/restaurant-
business-plan.html
• Berry.T. (1999). How to Write A Marketing Analysis. INC. Retrieved
November 7, 2014 from http://www.inc.com/articles/1999/12/15964.html
• Jacquelyn.L. (2012). How to Start A Restaurant. 4th edition. Entrepreneur
Press. Retrieved November 7, 2014 from
http://www.entrepreneur.com/article/73384
• Briere.L. (2014). 14 Restaurant Marketing Tips for Success Online and Off.
[Website] Retrieved from http://vision-advertising.com/restaurant-marketing-
tips-success-online-and-in-the-restaurant/](https://image.slidesharecdn.com/pastpizzpresentationfinal-150206201209-conversion-gate01/85/Past-pizz-presentation-final-35-320.jpg)
Past & pizz presentation final
- 1. Nature of Business: Food Services
- 2. Location of our restaurant
- 3. Reasons to Start this particular business (Food Services) • Food is needed by everyone everyday • High Risk High Reward business • Cash business
- 5. How Big is The Market Family Students CouplesTake out Office Workers
- 6. Target Customer Income Preferences Budget on Food Geographic location Family Approximatel y RM10,000 Healthy and Budget food RM25 per person Within 5km- 7km radius Student RM1000- RM2000 Quick-serving and Budget food RM20 Within 3km radius Couple RM3000- RM5000 Special and Budget food RM40 Everywhere Office workers RM3000- RM4000 Budget and Quick-serving food RM25 Within 5km- 7km radius
- 7. 0 10 20 30 40 50 60 70 Number of restaurant in SS 15 Number of restaurant in SS 15
- 8. Strengths of the potential competitors May be familiar to the locals May be cheaper
- 9. Weaknesses of the potential competitors Long waiting time Use non- organic ingredients Have similar flavour with other same kind of restaurants Have fixed menu
- 11. What’s so good about Past & Pizz? • Natural • Organic • Local
- 12. • 4 ways of ordering • Walk in order • Online apps • Phone call • SMS Sales Strategy
- 13. Online apps
- 14. Sales Strategy • 4 ways of ordering • Walk in order • Online apps • Phone call • SMS
- 15. • Membership card system • Function as top up member card • To prepay deposit for preorder • Save time
- 16. Pricing
- 17. • Cost price: 50% • Selling price: 50%
- 18. Size and Crust Pricing Personal (6’’) Regular (9’’) Large (12’’) Classic Hand tossed RM 10.70 RM 21.70 RM 32.30 Crunchy Thin Crust RM 10.70 RM 21.70 RM 32.30 Pan Crust RM 10.70 RM 21.70 RM 32.30 Double Cheese Burst RM 13.70 RM 26.70 RM 39.30
- 19. Topping Pricing Personal (6’’) Regular (9’’) Large (12’’) Anchovies Tuna Vegetables - Tomato - Mushroom - Pineapple - Onion - Capsicums - Olives - Broccoli Normal: RM 1.50 Double: RM 2.50 Normal: RM 3.00 Double: RM 5.50 Normal: RM 5.00 Double: RM 8.50 Meat - Pepperoni - Salami - Ham - Chicken slices - Beef slices - Meatball Normal: RM 4.00 Double: RM 7.50 Normal: RM 6.50 Double: RM 11.50 Normal: RM 8.50 Double: RM 15.00
- 20. Advertising and promotional activities • Promotional Specials • Ladies Day (20% discount) • Old people offer (10% voucher) • Kid’s meal (free milo)
- 21. • Distribution of flyers and exclusive vouchers • To find new customers
- 24. Partnership • Involves two or more people but no more than 20. • A relationship, not a separate legal entity.
- 25. • Each partner owns all the business assets and liabilities. • Look for help from qualified professional to prepare a partnership agreement. • If the business fails and your partner can't afford to pay their share of any debts, you will have to be responsible for the failure.
- 26. Advantages of a Partnership • Simple and inexpensive to set up. • Easy to change legal structure later if circumstances change.
- 27. • Wider pool of knowledge, skills, and contacts (benefit each of the partner) • Able to raise funds because two or more partners able to contribute more funds.
- 28. Employees Organizations and Their Roles
- 29. Types of employees Roles of employee Unit Monthly salary (RM) Monthly total (RM) Chef Preparing meals, planning menu 2 3500 7000 Chef assistant Does skilled cooking and food preparation, supervises storage and use of leftover and uncooked products. 2 2000 4000 Cashier / Phone server Receive payment by cash, check, credit cards, vouchers, pick up phone order, promote membership system. 1 1000 2000 Waiter / Waitress Collect payments and take order from customers, serve foods or beverages. 3 1000 3000 Part-timer waiter / waitress Collect payments and take order from customers, serve foods or beverages. 1 RM4/h 384 Dishwasher Maintain kitchen work areas, wash dishes, clean garbage bin. 1 900 900 TOTAL 17284
- 30. Financial Plan
- 31. Source and use of funds RM Owner and Other investments 50,000 Bank Loans 30,000 Total Source of Funds 80,000 Use of Funds Leasehold Rental 3000 Leasehold Improvements 12,000 Capital Equipment 15,000 Advertising /Promotional Expenses 3000 Other expenses 2000 Contingency fund 6000 Total use of Funds 53,000
- 32. Income 1st year 2nd year 3rd year Sales 932,400 1,025,640 1,230,768 Cost of the ingredient food 466,200 512,820 615,384 Rental 36,000 38,400 40,800 Employers salary 207,408 224,000 259,840 Insurance 2160 2160 2160 Loans 10,152 10,152 10,152 Bad debts 18,000 20,400 22,800 Bills 18,000 18,720 19,656 GOV Tax 5% 46,620 51,282 61,538 Total expenses 768,540 877,934 1,032,330 Net profit 163,860 147,706 198,438
- 34. Thank you!!! Presented by: Saw Hwei Ying Saba Sanei Tan Sheau Hui Yee Zhen Li
- 35. References • SBA U.S Small Business Administration. (2014). Sole Proprietorship. [Website] Retrieved from http://www.sba.gov/content/sole-proprietorship-0 • Fast Business Plan. (2012). Restaurant Business Plan. [Website] Retrieved from http://www.fastbusinessplans.com/sample-business-plans/restaurant- business-plan.html • Berry.T. (1999). How to Write A Marketing Analysis. INC. Retrieved November 7, 2014 from http://www.inc.com/articles/1999/12/15964.html • Jacquelyn.L. (2012). How to Start A Restaurant. 4th edition. Entrepreneur Press. Retrieved November 7, 2014 from http://www.entrepreneur.com/article/73384 • Briere.L. (2014). 14 Restaurant Marketing Tips for Success Online and Off. [Website] Retrieved from http://vision-advertising.com/restaurant-marketing- tips-success-online-and-in-the-restaurant/