Past UX project example
- 1. UX Project Example Genevieve Linchangco Freelance User Experience Researcher
- 2. Usability Study New User Experience prototype 1 April 2014
- 3. create and send collaborative video greeting cards on iOS www.getcelebrate.com
- 4. identify current greeting behaviors and pain points: one-on-one interviews validate finding generalizability: online survey review social media accounts test prototype: usability tasks test next prototype: usability tasks Research Plan Context
- 5. Initial Consult Request: test our prototype general impressions will they will use it? do they like the colors? do they like the emojis? does the intro make them excited? how often would they use it? Revised Questions: understand what it is? see why they should use it? create a montage, invite, gift easily? general impressions
- 6. Method: Usability Tasks moderated first study, many unknowns one-on-one first study, many unknowns “realistic” first session is solo in-person first study, many unknowns catch session details experience environment on-campus participant recruitment ease casual setting experience environment real context of use participant’s iPhone real context of use task based specific questions
- 7. Session Outline 5-10 minutes paperwork and rapport building 40-45 minutes usability tasks 5 minutes participant questions
- 8. 5 Participants in study Selection Criteria*: 1. social media power user 2. recent greeting post/message 3. female 4. age 18-22 5. local college student 6. iPhone 5s or higher Participants Recruitment method: surveymonkey screener on campus flyers craigslist campusjob.com (wayup.com) * 1-5 validated in previous studies
- 9. Introduction
- 10. Task 1.1: Take a look and let me know when you get to the register screen
- 13. Task 1.2: what can you tell me about the app?
- 14. Goals of Introduction User goals: Quickly judge What does it do/is it for? How much time, effort, $? Something I would use? Should I sign-up? Product team goals: Get sign-ups Explain app Communicate value prop
- 15. Introduction Screen Findings Quickly judge ✔ screenshots look cool ✖ dated vs current ✖ itching to start ✖ wouldn’t read IRL What does it do/is it for? ✔ videos, group, montage ✖ unsure, hesitant ✖ gift focus not clear ✖ miss screen 1 animation
- 16. Introduction Screen Findings What do I have to do? ✖ “easy” how? How much time, effort, $? ✔ free ✖ “we do all the work for you” huh? Something I would use? ✖ not sure Should I sign-up? ✖ not sure
- 17. Introduction Recommendations 1. Let them start! skip button, fast, easy, cheap, testable 1. Edit content less is more no meaningless words e.g. “easy” nix animation 3. Rethink info location before download, appstore or landing page 4. Visual Design current, continuity
- 18. Montage Creation
- 19. Task 2: create a montage for something coming up
- 20. Interest user in coming back ✔ emojis feel casual and relatable ✔ colors feel fun and updated ✖ “These big events don’t apply to me” age appropriate and general events ⚖ if keeping list: re-order occasions Select Occasion
- 21. Task 3: record your first video
- 22. Record video Give ideas to encourage recording ✖ didn’t notice idea button not essential, nix & revisit later ⚖ if keeping: point out first time through
- 23. Record video Indicate time left and recording ✖ expected near record button group with record ✖ “Wait, am I recording?” responsive button: integrate progress bar
- 24. Preview, upload, re-record ✖ “Will I lose this one?” replace arrow with “x” ✖ “Who am I sending it to?” replace “SEND” with “ADD”, “USE”, “UPLOAD” Preview Video
- 25. Event Home view all montage videos ✖ “Can I post it on my friend's Facebook?” options to download/share final product ✖ “Who sees my videos?” indicate privacy level before camera continued interaction with likes ✖ “what’s this for?” not essential- nix for now
- 26. Invite Friends
- 27. Task 4.1: invite “Tim Jones” to your montage
- 28. Task 4.2: invite me to your montage
- 29. Invite Friends Easily select friends to invite ✖ “How do I invite people that aren’t in my contacts?” ability to send link build in invite via FB most salient for population ✖ “Oh no! I didn’t mean to send it!” nix 1-tap invite for Celebrate users ⚖ if keeping separate user invite: add user symbol and step to confirm
- 30. Invite Friends indicate participation ✖ icons confusing nix! see on main screen status of invite in confirmation only send to recipient ✖ “But it’s not done yet” devote screen for non-celebrant invites
- 31. Invite Message get friends to download app and leave video ✖ canned message seems “spammy” clear, short, casual, easily editable easy default to iMessage ✖ “I don’t use iMessage” give options do not set default
- 32. Gift Montage
- 33. Gift Montage special way of inviting celebrant ✖ “How do I send it?” “So you’re just inviting them like everyone else? devote screen for non-celebrant invites separate “host” gifting experience
- 35. GIFTING let me feel important highlight host (e.g. longer video) separate gift giving experience only host can send gift SHARING let me show it off download & sharing options DELETE let me mess up delete videos INVITE OPTIONS let me invite without #’s invite with link, with FB, suggestions CLOSED INVITES let me choose who’s important only host can invite Recurring themes/concerns