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How to
 Analyze
    an
Argument’s
  Pathos
Start with
    the
Rhetorical
 Triangle
Author




Message            Audience
Author



           Remarks from
           the NRA press
            conference
          about the Sandy
           Hook shooting


Message                     Audience
      http://goo.gl/zSuYs
Wayne LaPierre




Armed guards in every
     classroom          Americans
What do we
 look for
 when we
 analyze
 pathos?
Remember
 the three
  parts of
  pathos
Rhetorical figures
   Appeals to
    emotion
Framing devices
First,
let’s look as
  specific
 rhetorical
  devices
Rhetorical Devices

The only thing that stops a bad guy with a gun is a good guy with a
                                gun.

                 Antithesis
Rhetorical Devices
With all the foreign aid the United States does, with all the money in
 the federal budget, can’t we afford to put a police officer in every
single school? Even if they did that, politicians have no business and no
authority denying us the right, the ability, and the moral imperative to
            protect ourselves and our loved ones from harm.

                   Anaphora
Rhetorical Devices
With all the foreign aid the United States does, with all the money in
 the federal budget, can’t we afford to put a police officer in every
single school? Even if they did that, politicians have no business and no
authority denying us the right, the ability, and the moral imperative to
            protect ourselves and our loved ones from harm.

 Anaphora + Tricolon
Rhetorical Devices
I call on every parent. I call on every teacher. I call on every school
 administrator, every law enforcement officer in this country, to join
 with us and help create a national schools shield safety program to
  protect our children with the only positive line of defense that’s
                      tested and proven to work.

Anaphora + Tricolon
Then,
framing
Reason
Pot will disproportionately hurt
   the lives of the poor and
          dispossessed.
Framing
  Rather than face -- rather than face their own moral failings the
media demonize lawful gun owners, amplify their cries for more laws,
and fill the national media with misinformation and dishonest thinking
that only delay meaningful action, and all but guarantee that the next
                  atrocity is only a news cycle away.
           Media = liars,
      gun owners = truth tellers
Framing
  But since when did “gun” automatically become a bad word? A gun in the hands of a
 Secret Service agent protecting our president isn’t a bad word. A gun in the hands of a
soldier protecting the United States of America isn’t a bad word. And when you hear your
glass breaking at three a.m. and you call 911, you won’t be able to pray hard enough for a
          gun in the hands of a good guy to get there fast enough to protect you.

      guns = protection devices
Framing
      We care about our president, so we protect him with armed Secret Service agents.
    Members of Congress work in offices surrounded by Capitol Police officers. Yet, when it
  comes to our most beloved, innocent, and vulnerable members of the American family, our
children, we as a society leave them every day utterly defenseless, and the monsters and the
                        predators of the world know it, and exploit it.

         we protect what we care
                 about...
Appeal to
 Emotion
Appeals to Emotion

  There exists in this country, sadly, a callous, corrupt and corrupting shadow industry that
  sells and stows violence against its own people. Through vicious, violent video games with
names like “Bullet Storm,” “Grand Theft Auto,” “Mortal Combat,” and “Splatterhouse.”

                   Appeal to disgust
Appeals to Emotion
      But what if -- what if when Adam Lanza started shooting his way into Sandy Hook
 Elementary School last Friday, he’d been confronted by qualified armed security? Will you at
  least admit it’s possible that 26 little kids, that 26 innocent lives might have been spared
that day? Is it so important to you (inaudible) would rather continue to risk the alternative?
 Is the press and the political class here in Washington D.C. so consumed by fear and hatred
  of the NRA and American gun owners, that you’re willing to accept the world, where real
 resistance to evil monsters is alone, unarmed school principal left to surrender her life, her
                            life, to shield those children in her care.

                         Appeal to fear
Appeals to Emotion

   This is a time this is a day for decisive action. We can’t wait for the next unspeakable
crime to happen before we act. We can’t lose precious time debating legislation that won’t
 work. We mustn’t allow politics or personal prejudice to divide us. We must act now for
                              the sake of every child in America.

               Appeal to patriotism
Now, what do
 we want to
analyze here?
Take the parts
and connect to
the Rhetorical
   Triangle
Topic Sentence

Wayne Lapierre in his remarks for the NRA at a
December 21st press conference tried to
reframe the debate about guns in society as
necessary tools for self-protection.
Set-up


As LaPierre imagines the media’s response to
his argument, he uses a series of examples to
demonstrate why guns are useful tools.
But since when did “gun” automatically become
a bad word? A gun in the hands of a Secret
Service agent protecting our president isn’t a
bad word. A gun in the hands of a soldier
protecting the United States of America isn’t a
bad word. And when you hear your glass
breaking at three a.m. and you call 911, you
won’t be able to pray hard enough for a gun in
the hands of a good guy to get there fast enough
to protect you.
We can see that all three examples are of people
protecting valuable people with armed weapons.
LaPierre’s major rhetorical hurdle here is that guns are
associated in many minds with violence and murder. In
order to counter that, he reframes the word “gun” as a
protective device, one that good men need to resist the
evil men. Guns provide us with us safety in an unsafe
world. The natural fear that surrounds the
circumstances of the Sandy Hook killings can only be
countered by appealing to an action-movie imagery--
secret service agents, war veterans, regular guy heroes.
LaPierre wants us to see guns as the solution rather
than the problem to violence in America. His
argument--as aggressive as the weapons he supports--
lacks any concession at all, but instead contends that
only with a hyper-masculine re-arming of America will
we be able to protect ourselves from the monsters who
stalk us.
Other notes:
 Changing the subject
 Finding other villains
 Ethos--honest law-abiders vs. corrupt Eastern-ers

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Pathos.nra

  • 1. How to Analyze an Argument’s Pathos
  • 2. Start with the Rhetorical Triangle
  • 3. Author Message Audience
  • 4. Author Remarks from the NRA press conference about the Sandy Hook shooting Message Audience http://goo.gl/zSuYs
  • 5. Wayne LaPierre Armed guards in every classroom Americans
  • 6. What do we look for when we analyze pathos?
  • 7. Remember the three parts of pathos
  • 8. Rhetorical figures Appeals to emotion Framing devices
  • 9. First, let’s look as specific rhetorical devices
  • 10. Rhetorical Devices The only thing that stops a bad guy with a gun is a good guy with a gun. Antithesis
  • 11. Rhetorical Devices With all the foreign aid the United States does, with all the money in the federal budget, can’t we afford to put a police officer in every single school? Even if they did that, politicians have no business and no authority denying us the right, the ability, and the moral imperative to protect ourselves and our loved ones from harm. Anaphora
  • 12. Rhetorical Devices With all the foreign aid the United States does, with all the money in the federal budget, can’t we afford to put a police officer in every single school? Even if they did that, politicians have no business and no authority denying us the right, the ability, and the moral imperative to protect ourselves and our loved ones from harm. Anaphora + Tricolon
  • 13. Rhetorical Devices I call on every parent. I call on every teacher. I call on every school administrator, every law enforcement officer in this country, to join with us and help create a national schools shield safety program to protect our children with the only positive line of defense that’s tested and proven to work. Anaphora + Tricolon
  • 15. Reason Pot will disproportionately hurt the lives of the poor and dispossessed.
  • 16. Framing Rather than face -- rather than face their own moral failings the media demonize lawful gun owners, amplify their cries for more laws, and fill the national media with misinformation and dishonest thinking that only delay meaningful action, and all but guarantee that the next atrocity is only a news cycle away. Media = liars, gun owners = truth tellers
  • 17. Framing But since when did “gun” automatically become a bad word? A gun in the hands of a Secret Service agent protecting our president isn’t a bad word. A gun in the hands of a soldier protecting the United States of America isn’t a bad word. And when you hear your glass breaking at three a.m. and you call 911, you won’t be able to pray hard enough for a gun in the hands of a good guy to get there fast enough to protect you. guns = protection devices
  • 18. Framing We care about our president, so we protect him with armed Secret Service agents. Members of Congress work in offices surrounded by Capitol Police officers. Yet, when it comes to our most beloved, innocent, and vulnerable members of the American family, our children, we as a society leave them every day utterly defenseless, and the monsters and the predators of the world know it, and exploit it. we protect what we care about...
  • 20. Appeals to Emotion There exists in this country, sadly, a callous, corrupt and corrupting shadow industry that sells and stows violence against its own people. Through vicious, violent video games with names like “Bullet Storm,” “Grand Theft Auto,” “Mortal Combat,” and “Splatterhouse.” Appeal to disgust
  • 21. Appeals to Emotion But what if -- what if when Adam Lanza started shooting his way into Sandy Hook Elementary School last Friday, he’d been confronted by qualified armed security? Will you at least admit it’s possible that 26 little kids, that 26 innocent lives might have been spared that day? Is it so important to you (inaudible) would rather continue to risk the alternative? Is the press and the political class here in Washington D.C. so consumed by fear and hatred of the NRA and American gun owners, that you’re willing to accept the world, where real resistance to evil monsters is alone, unarmed school principal left to surrender her life, her life, to shield those children in her care. Appeal to fear
  • 22. Appeals to Emotion This is a time this is a day for decisive action. We can’t wait for the next unspeakable crime to happen before we act. We can’t lose precious time debating legislation that won’t work. We mustn’t allow politics or personal prejudice to divide us. We must act now for the sake of every child in America. Appeal to patriotism
  • 23. Now, what do we want to analyze here?
  • 24. Take the parts and connect to the Rhetorical Triangle
  • 25. Topic Sentence Wayne Lapierre in his remarks for the NRA at a December 21st press conference tried to reframe the debate about guns in society as necessary tools for self-protection.
  • 26. Set-up As LaPierre imagines the media’s response to his argument, he uses a series of examples to demonstrate why guns are useful tools.
  • 27. But since when did “gun” automatically become a bad word? A gun in the hands of a Secret Service agent protecting our president isn’t a bad word. A gun in the hands of a soldier protecting the United States of America isn’t a bad word. And when you hear your glass breaking at three a.m. and you call 911, you won’t be able to pray hard enough for a gun in the hands of a good guy to get there fast enough to protect you.
  • 28. We can see that all three examples are of people protecting valuable people with armed weapons. LaPierre’s major rhetorical hurdle here is that guns are associated in many minds with violence and murder. In order to counter that, he reframes the word “gun” as a protective device, one that good men need to resist the evil men. Guns provide us with us safety in an unsafe world. The natural fear that surrounds the circumstances of the Sandy Hook killings can only be countered by appealing to an action-movie imagery-- secret service agents, war veterans, regular guy heroes.
  • 29. LaPierre wants us to see guns as the solution rather than the problem to violence in America. His argument--as aggressive as the weapons he supports-- lacks any concession at all, but instead contends that only with a hyper-masculine re-arming of America will we be able to protect ourselves from the monsters who stalk us.
  • 30. Other notes: Changing the subject Finding other villains Ethos--honest law-abiders vs. corrupt Eastern-ers