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Participatory medicine and using
Patient Reported Outcomes to inform
Off-Label Prescribing
Jeana H Frost
Communicatie, Amsterdam Center for Social Media
VU University Amsterdam
Previous work:
Interested in patient-led inquiry into health
(graduate school, PLM, VU)

Psychology, learning sciences, communications
Talk:

1. Understudied indications: Off-label prescribing
2. The opportunities available to collect data from
   patients to inform medical practice
3. Example: Evaluation of one data set of off-label
   use
Off-label prescribing

• Before a drug is brought to market in the U.S.,
  Federal Drug Administration (FDA) legislates 3
  phases of testing including efficacy testing for a
  single purpose
• Once a drug is brought to market, physicians
  are free to prescribe drugs for both the tested
  purpose and for “off-label” purposes/indications
  although pharmaceutical companies cannot
  promote off-label uses
Current situation
         • Clinicians are innovators
           testing novel uses of existing
           drugs within their practice
              (Demonaco, Ali, & von Hippel,
                                     2006)
         • Patients increasingly are
           forcing and even steering
           this innovation
Current situation
• 21% of treatment instances are off-label
• 73% based on little to no scientific
  evidence(Radley, Finkelstein, & Safford,
  2006)

Why?
The cost of gathering evidence

• $15,700 per patient phase 1 trial
• $26,000 phase 3 (Goldfarb, 2006)
• $100 – 800 million to bring a drug to
  market (Fee, 2007)
• Drugs are commonly off-patent
• Possible disincentive, could remove an
  existing product line
The cost of not doing so…

Patients at risk of unnecessary and even harmful
  treatments

One example:
In one year (2002), 63% of 392,000 terbutaline
  prescriptions were for pregnant women (Young,
  Adams, 2003)
No demonstrated benefits and instances of real
 harm (Haas, 2007; Nanda et al, 2002; CTAF, 2002)
Evidence is lacking but individual
experiences are not.
Opportunity to collect patient outcomes
Convergence of factors

1. Patient Reported Outcomes (PROs)
2. Patients going online
3. People adding personal data to larger
   databases online
1. Patient Reported Outcomes (PROs)

• Have strong prognostic value (Rothman,
  2007)
• Less prone to memory bias (Hufford,
  2002)
• Provide a sense of anonymity to research
  subjects and are less vulnerable to
  misrepresentation of sensitive topics
  (Turner, 1998)
1. Patient Reported Outcomes (PROs)

• Food and Drug Administration (FDA) and
  the European Medicines Agency (EMEA)
  have released guidelines on how to
  standardize PROs for use within research
  and drug labeling.
• Usage of PROs common in domains
  ranging from oncology (Basch, 2009) to
  allergy treatment (Baiardini, 2010)
2. The Rise of ePatients

• 74% of American adults go online
• 61% of adults look online for health
  information, termed "e-patients”
(Fox, 2009)

Similar access in the Netherlands
2. The Rise of ePatients
Health consumers are interested in patient
  generated information, of e-patients…
• 41% have read someone else's commentary or
  experience about health or medical issues online
• 24% have consulted rankings or reviews online
  of doctors or other providers.
• 24% have consulted rankings or reviews online
  of hospitals or other medical facilities.
(Fox, 2009 - Pew Internet and Life)
2. The Rise of ePatients
But few are actively writing or creating new health
  content: of e-patients …
•   6% have tagged or categorized health or medical content
•   6% have posted in an online discussion, listserv, or other online group
    forum.
•   5% have posted comments about health on a blog.
•   5% have posted a review online of a doctor.
•   4% have posted a review online of a hospital.
•   4% have shared photos, videos or audio files online about health or
    medical issues.
In sum, 37% of adults, or 60% of e-patients, have done at
   least one of the above activities.
(Fox, 2009 - Pew Internet and Life)
An aside: Benefits to patients of
 participating in online discussions
• Patients learn from one another not only “medical”
  information but also how to live with a condition
                                                  (Hoch)
• Participation heightens levels of knowledge, well-
  being, and empowerment
                                      (Barak et al, 2008)
• Concerns about negative effects of participation
  have not been proven e.g. communities self-correct
                                   (Esquivel et. al. 2006)
New sources of authority in healthcare
Patients themselves as experts
“Americans' pursuit of health takes place within a
  widening network of both online and offline
  sources. Whereas someone may have in the
  past called a health professional, their Mom, or
  a good friend, they now are also reading blogs,
  listening to podcasts, updating their social
  network profile, and posting comments. And
  many people, once they find health information
  online, talk with someone about it offline.”
   Susannah Fox, The Social Life of Health Information
                                   Pew Internet Report
The Result:
People, globally and of all ages, trust
providers and a “people like me” equally




                       2008 Edelman Trust Barometer
3. People also putting structured data
online: tracking outcomes
3. Significance to patients: Participatory Research
“As these [life raft] examples show, patient-driven research will
   become more and more important, and will provide an example
   of the way things will go in the future. As other patient groups
   begin generating their own medical data, it will change the
   relationships between research professionals, clinicians, and
   patients quite dramatically.
  Gilles Frydman, President of Association of Online Cancer Resources

                                      PatientsLikeMe ALS Members
                                      organized to track outcomes on an
                                      experimental treatment
One company focuses on using these
outcomes
PatientsLikeMe case study
•Started in 2006
•Now over 100,000 members
•Began by building communities for conditions,
now building a broader platform
Opportunity
Core                                         Platform




SHARE                           FIND                                 LEARN
Patients sharing detailed       Patients find other patients like    The information shared creates
health data is what makes       them. They discover what             a new knowledge about the
our communities unique.         options are available for            real-world treatments,
This information is the basis   treatment and if their experience    symptoms, and reality of living
of the PatientsLikeMe           with their disease is normal. They   with illness. Patients learn about
network and validates each      can reach out to others like them    their disease and themselves in
individual.                     for advice and insight.              context of the community.
How it works
Value of PatientsLikeMe:
Some Results from a User Survey
1,323 Users completed the survey
(19% response rate)
• 71% helpful in learning about the symptoms
  they are experiencing
• 67% they are getting better care by recording
  symptoms over time
• 69% agreed with “I feel more comfortable
  asking for information on sensitive topics such
  as sex, sexuality, religion, or spirituality ” than
  online and offline support groups
Using the platform to better understand
off-label prescriptions:
Studied two drugs prescribed off-label

•   Amitriptyline
•   Modafinil
The Amitriptyline Case

• The drug most commonly prescribed
  off-label (Radley, et. al. 2006)
• One FDA approved purpose
  (depression)
• 14 Amitriptyline clinical trials
  recruiting subjects (clinicaltrials.gov)
Method
Analyzed site data
• Treatment histories
  – Prevalence
  – Treatment purpose
• Drug evaluations
  – Efficacy
  – Side-effects
• At time of analysis 53,926 site members
Amitriptyline Dataset

•   1,394 treatment reports for amitriptyline
•   865 currently taking the drug
•   2% of members
•   1,197 evaluations of Amitriptyline
•   5 PatientsLikeMe communities
    MS, Parkinson’s, Mood Conditions, ALS, Fibromyalgia

    At time of analysis there were 53,926 site members
Online version
Results: Purposes

Common purposes:
  – Insomnia and other sleep problems (27%)
  – Pain (17%)
  – Depression (9%)
91% for off-label purposes
Of note:
     8% of ALS patients report taking the drug
     40% of them to treat excess saliva
Results: side effects

Most commonly reported side effects:
  – Feeling sleepy, groggy, or drowsy (46%)
  – Dry mouth (29%)
  – Weight gain (22%)



Based on 270 side-effect reports
Results: Efficacy of Amitriptyline

Drug rated more effective for off-label
compared to approved purpose:

            Purpose            Moderate or Major Effect


     Off–label indications              52%

     Depression                        40 %

Based on: 70 reports for purpose of depression
And, 520 reports for off-label purposes
Study Conclusions
• Patient platforms offer a unique data source for
  understanding utilization and treatment
  experience across populations
• Can access more cases than traditional trials
  with a low barrier to participation
• This patient reported outcomes from these sites
  can provide evidence about:
  – Secondary uses of drugs (excess saliva)
  – Drugs that are off-patent and therefore unlikely to be
    studied systematically
The Problem in 1870’s and Now?
"Medical knowledge is at a low ebb among us," said Mr. Bulstrode,
  …"I, for my part, hail the advent of Mr. Lydgate. I hope to find
  good reason for confiding the new hospital to his management."

  "That is all very fine," replied Mr. Standish, who was not fond of
  Mr. Bulstrode; "if you like him to try experiments on your hospital
  patients, and kill a few people for charity I have no objection.
  But I am not going to hand money out of my purse to have
  experiments tried on me. I like treatment that has been
  tested a little."

  "Well, you know, Standish, every dose you take is an
  experiment-an experiment, you know," said Mr. Brooke,
  nodding towards the lawyer.
                              George Eliot, Middlemarch 1876
Conclusions

Number of challenges for data collection
•Rise of personalized medicine
•Growing concern about the ethics of clinical trials

Need for novel solutions
Patients are motivated to participate and have a
unique perspective
Incorporating the patient voice should be a part
of those solutions
Thank You

j.h.frost@vu.nl

VU Amsterdam
  KankerNL
“To listen well is as powerful a
means of communication and
influence as to talk well.”

John Marshall

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Patients As Data Source

  • 1. Participatory medicine and using Patient Reported Outcomes to inform Off-Label Prescribing Jeana H Frost Communicatie, Amsterdam Center for Social Media VU University Amsterdam
  • 2. Previous work: Interested in patient-led inquiry into health (graduate school, PLM, VU) Psychology, learning sciences, communications
  • 3. Talk: 1. Understudied indications: Off-label prescribing 2. The opportunities available to collect data from patients to inform medical practice 3. Example: Evaluation of one data set of off-label use
  • 4. Off-label prescribing • Before a drug is brought to market in the U.S., Federal Drug Administration (FDA) legislates 3 phases of testing including efficacy testing for a single purpose • Once a drug is brought to market, physicians are free to prescribe drugs for both the tested purpose and for “off-label” purposes/indications although pharmaceutical companies cannot promote off-label uses
  • 5. Current situation • Clinicians are innovators testing novel uses of existing drugs within their practice (Demonaco, Ali, & von Hippel, 2006) • Patients increasingly are forcing and even steering this innovation
  • 6. Current situation • 21% of treatment instances are off-label • 73% based on little to no scientific evidence(Radley, Finkelstein, & Safford, 2006) Why?
  • 7. The cost of gathering evidence • $15,700 per patient phase 1 trial • $26,000 phase 3 (Goldfarb, 2006) • $100 – 800 million to bring a drug to market (Fee, 2007) • Drugs are commonly off-patent • Possible disincentive, could remove an existing product line
  • 8. The cost of not doing so… Patients at risk of unnecessary and even harmful treatments One example: In one year (2002), 63% of 392,000 terbutaline prescriptions were for pregnant women (Young, Adams, 2003) No demonstrated benefits and instances of real harm (Haas, 2007; Nanda et al, 2002; CTAF, 2002)
  • 9. Evidence is lacking but individual experiences are not. Opportunity to collect patient outcomes
  • 10. Convergence of factors 1. Patient Reported Outcomes (PROs) 2. Patients going online 3. People adding personal data to larger databases online
  • 11. 1. Patient Reported Outcomes (PROs) • Have strong prognostic value (Rothman, 2007) • Less prone to memory bias (Hufford, 2002) • Provide a sense of anonymity to research subjects and are less vulnerable to misrepresentation of sensitive topics (Turner, 1998)
  • 12. 1. Patient Reported Outcomes (PROs) • Food and Drug Administration (FDA) and the European Medicines Agency (EMEA) have released guidelines on how to standardize PROs for use within research and drug labeling. • Usage of PROs common in domains ranging from oncology (Basch, 2009) to allergy treatment (Baiardini, 2010)
  • 13. 2. The Rise of ePatients • 74% of American adults go online • 61% of adults look online for health information, termed "e-patients” (Fox, 2009) Similar access in the Netherlands
  • 14. 2. The Rise of ePatients Health consumers are interested in patient generated information, of e-patients… • 41% have read someone else's commentary or experience about health or medical issues online • 24% have consulted rankings or reviews online of doctors or other providers. • 24% have consulted rankings or reviews online of hospitals or other medical facilities. (Fox, 2009 - Pew Internet and Life)
  • 15. 2. The Rise of ePatients But few are actively writing or creating new health content: of e-patients … • 6% have tagged or categorized health or medical content • 6% have posted in an online discussion, listserv, or other online group forum. • 5% have posted comments about health on a blog. • 5% have posted a review online of a doctor. • 4% have posted a review online of a hospital. • 4% have shared photos, videos or audio files online about health or medical issues. In sum, 37% of adults, or 60% of e-patients, have done at least one of the above activities. (Fox, 2009 - Pew Internet and Life)
  • 16. An aside: Benefits to patients of participating in online discussions • Patients learn from one another not only “medical” information but also how to live with a condition (Hoch) • Participation heightens levels of knowledge, well- being, and empowerment (Barak et al, 2008) • Concerns about negative effects of participation have not been proven e.g. communities self-correct (Esquivel et. al. 2006)
  • 17. New sources of authority in healthcare Patients themselves as experts “Americans' pursuit of health takes place within a widening network of both online and offline sources. Whereas someone may have in the past called a health professional, their Mom, or a good friend, they now are also reading blogs, listening to podcasts, updating their social network profile, and posting comments. And many people, once they find health information online, talk with someone about it offline.” Susannah Fox, The Social Life of Health Information Pew Internet Report
  • 18. The Result: People, globally and of all ages, trust providers and a “people like me” equally 2008 Edelman Trust Barometer
  • 19. 3. People also putting structured data online: tracking outcomes
  • 20. 3. Significance to patients: Participatory Research “As these [life raft] examples show, patient-driven research will become more and more important, and will provide an example of the way things will go in the future. As other patient groups begin generating their own medical data, it will change the relationships between research professionals, clinicians, and patients quite dramatically. Gilles Frydman, President of Association of Online Cancer Resources PatientsLikeMe ALS Members organized to track outcomes on an experimental treatment
  • 21. One company focuses on using these outcomes PatientsLikeMe case study •Started in 2006 •Now over 100,000 members •Began by building communities for conditions, now building a broader platform
  • 23. Core Platform SHARE FIND LEARN Patients sharing detailed Patients find other patients like The information shared creates health data is what makes them. They discover what a new knowledge about the our communities unique. options are available for real-world treatments, This information is the basis treatment and if their experience symptoms, and reality of living of the PatientsLikeMe with their disease is normal. They with illness. Patients learn about network and validates each can reach out to others like them their disease and themselves in individual. for advice and insight. context of the community.
  • 25. Value of PatientsLikeMe: Some Results from a User Survey 1,323 Users completed the survey (19% response rate) • 71% helpful in learning about the symptoms they are experiencing • 67% they are getting better care by recording symptoms over time • 69% agreed with “I feel more comfortable asking for information on sensitive topics such as sex, sexuality, religion, or spirituality ” than online and offline support groups
  • 26. Using the platform to better understand off-label prescriptions: Studied two drugs prescribed off-label • Amitriptyline • Modafinil
  • 27. The Amitriptyline Case • The drug most commonly prescribed off-label (Radley, et. al. 2006) • One FDA approved purpose (depression) • 14 Amitriptyline clinical trials recruiting subjects (clinicaltrials.gov)
  • 28. Method Analyzed site data • Treatment histories – Prevalence – Treatment purpose • Drug evaluations – Efficacy – Side-effects • At time of analysis 53,926 site members
  • 29. Amitriptyline Dataset • 1,394 treatment reports for amitriptyline • 865 currently taking the drug • 2% of members • 1,197 evaluations of Amitriptyline • 5 PatientsLikeMe communities MS, Parkinson’s, Mood Conditions, ALS, Fibromyalgia At time of analysis there were 53,926 site members
  • 31. Results: Purposes Common purposes: – Insomnia and other sleep problems (27%) – Pain (17%) – Depression (9%) 91% for off-label purposes Of note: 8% of ALS patients report taking the drug 40% of them to treat excess saliva
  • 32. Results: side effects Most commonly reported side effects: – Feeling sleepy, groggy, or drowsy (46%) – Dry mouth (29%) – Weight gain (22%) Based on 270 side-effect reports
  • 33. Results: Efficacy of Amitriptyline Drug rated more effective for off-label compared to approved purpose: Purpose Moderate or Major Effect Off–label indications 52% Depression 40 % Based on: 70 reports for purpose of depression And, 520 reports for off-label purposes
  • 34. Study Conclusions • Patient platforms offer a unique data source for understanding utilization and treatment experience across populations • Can access more cases than traditional trials with a low barrier to participation • This patient reported outcomes from these sites can provide evidence about: – Secondary uses of drugs (excess saliva) – Drugs that are off-patent and therefore unlikely to be studied systematically
  • 35. The Problem in 1870’s and Now? "Medical knowledge is at a low ebb among us," said Mr. Bulstrode, …"I, for my part, hail the advent of Mr. Lydgate. I hope to find good reason for confiding the new hospital to his management." "That is all very fine," replied Mr. Standish, who was not fond of Mr. Bulstrode; "if you like him to try experiments on your hospital patients, and kill a few people for charity I have no objection. But I am not going to hand money out of my purse to have experiments tried on me. I like treatment that has been tested a little." "Well, you know, Standish, every dose you take is an experiment-an experiment, you know," said Mr. Brooke, nodding towards the lawyer. George Eliot, Middlemarch 1876
  • 36. Conclusions Number of challenges for data collection •Rise of personalized medicine •Growing concern about the ethics of clinical trials Need for novel solutions Patients are motivated to participate and have a unique perspective Incorporating the patient voice should be a part of those solutions
  • 38. “To listen well is as powerful a means of communication and influence as to talk well.” John Marshall

Editor's Notes

  • #26: “ I feel more comfortable asking for information on sensitive topics such as sex, sexuality, religion or spirituality on the PLM forum than other places such as other internet forums or real world support groups.”