A Brand Impact Case Study-

The document summarizes the results of an online advertising campaign for the brand Sultana Bran. It found that among the target audience: 1) Brand awareness for Sultana Bran increased 5% from 91% to 96% among those exposed to the campaign. 2) Brand consideration for Sultana Bran increased 5% from 54% to 59% among those exposed. The increase was larger (+8%) for those seeing video creative. 3) Purchase intention for Sultana Bran increased 5% from 25% to 30% among those exposed.